Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night (3/5/21):
ABC (3.795 million viewers, #2; adults 18-49: 0.6, #T1) and FOX (2.166 million viewers, #4; adults 18-49: 0.6, #T1) shared the demo crown on Friday as the former offered up new episodes of "Shark Tank" (4.465 million viewers, #3; adults 18-49: 0.7, #1) and "20/20" (3.460 million viewers, #5; adults 18-49: 0.6, #T2) while the latter served up a new installment of "WWE SmackDown" (2.166 million viewers, #8; adults 18-49: 0.6, #T2).
Next up was CBS (5.251 million viewers, #1; adults 18-49: 0.4, #3) with originals from "MacGyver" (4.360 million viewers, #4; adults 18-49: 0.4, #T5), "Magnum P.I." (5.378 million viewers, #2; adults 18-49: 0.5, #4) and "Blue Bloods" (6.016 million viewers, #1; adults 18-49: 0.4, #T5).
Meanwhile, NBC (2.785 million viewers, #3; adults 18-49: 0.3, #4) aired new episodes of "The Blacklist" (3.147 million viewers, #6; adults 18-49: 0.3, #8) and "Dateline NBC" (2.605 million viewers, #7; adults 18-49: 0.4, #T5).
And finally, The CW (0.741 million viewers, #5; adults 18-49: 0.1, #5) closed out the night with "Whose Line Is It Anyway?" (0.748 million viewers, #10; adults 18-49: 0.1, #T10), a repeat "Whose Line Is It Anyway?" (0.790 million viewers, #9; adults 18-49: 0.2, #9) and "Penn & Teller: Fool Us" (0.712 million viewers, #11; adults 18-49: 0.1, #T10).
Week-to-week changes (adults 18-49):
+33.33% - Dateline NBC
+20.00% - WWE SmackDown
0.00% - Shark Tank
0.00% - 20/20
0.00% - Magnum P.I. (vs. 2/19/21)
0.00% - The Blacklist
0.00% - Whose Line Is It Anyway?
0.00% - Penn & Teller: Fool Us
-20.00% - Blue Bloods (vs. 2/12/21)
-20.00% - MacGyver (vs. 2/19/21)
Year-to-year changes (adults 18-49):
0.00% - Penn & Teller: Fool Us (vs. Whose Line Is It Anyway? (Repeats))
-12.50% - Shark Tank
-14.29% - WWE SmackDown
-14.29% - 20/20
-16.67% - Magnum P.I. (vs. Hawaii Five-0)
-33.33% - Dateline NBC
-33.33% - Blue Bloods
-33.33% - MacGyver
-40.00% - The Blacklist (vs. Lincoln Rhyme: Hunt for the Bone Collector)
-50.00% - Whose Line Is It Anyway? (vs. Penn & Teller: Fool Us (Repeat))
Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/6/20):
ABC (4.354 million viewers, #2; adults 18-49: 0.7, #T1) shared in the demo honors with new episodes from "Shark Tank" (4.372 million viewers, #4; adults 18-49: 0.8, #1) and "20/20" (4.345 million viewers, #5; adults 18-49: 0.7, #T2).
FOX (2.453 million viewers, #4; adults 18-49: 0.7, #T1) likewise led the adults 18-49 race with "WWE SmackDown" (2.453 million viewers, #8; adults 18-49: 0.7, #T2).
Next up was CBS (6.618 million viewers, #1; adults 18-49: 0.6, #3) and its trio of "MacGyver" (5.646 million viewers, #3; adults 18-49: 0.6, #T4), "Hawaii Five-0" (6.905 million viewers, #2; adults 18-49: 0.6, #T4) and "Blue Bloods" (7.304 million viewers, #1; adults 18-49: 0.6, #T4).
Meanwhile, NBC (3.743 million viewers, #3; adults 18-49: 0.5, #4) offered up new episodes of "Lincoln Rhyme: Hunt for the Bone Collector" (3.709 million viewers, #7; adults 18-49: 0.5, #8) and "Dateline NBC" (3.760 million viewers, #6; adults 18-49: 0.6, #T4).
And finally, The CW (0.711 million viewers, #5; adults 18-49: 0.1, #5) opted for repeats of "Penn & Teller: Fool Us" (0.843 million viewers, #9; adults 18-49: 0.2, #9), "Whose Line Is It Anyway?" (0.543 million viewers, #11; adults 18-49: 0.1, #T10) and another "Whose Line Is It Anyway?" (0.614 million viewers, #10; adults 18-49: 0.1, #T10) to round out the night.
Week-to-week changes (adults 18-49):
+25.00% - Lincoln Rhyme: Hunt for the Bone Collector
+20.00% - Dateline NBC
+16.67% - 20/20
+14.29% - Shark Tank
0.00% - MacGyver
-12.50% - WWE SmackDown
-14.29% - Blue Bloods (vs. 2/14/20)
-14.29% - Hawaii Five-0
Year-to-year changes (adults 18-49):
+60.00% - Shark Tank (vs. Fresh Off the Boat/Speechless)
+16.67% - 20/20
+16.67% - WWE SmackDown (vs. Various)
+9.09% - Dateline NBC (vs. The Blacklist/Dateline NBC)
0.00% - Lincoln Rhyme: Hunt for the Bone Collector (vs. Blindspot)
-33.33% - Blue Bloods
-33.33% - Hawaii Five-0
-50.00% - MacGyver (vs. CBS News Special: The Gayle King Interview with R. Kelly)
Source: Nielsen Media Research, ShowBuzzDaily.com
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