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[03/28/21 - 10:24 AM]
Saturday's Broadcast Ratings: CBS, "48 Hours" Top Modest Evening
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (3/27/21):

[Note: Fast affiliate ratings are inaccurate for live events.]

CBS (1.992 million viewers, #1; adults 18-49: 0.3, #T1) was the top draw on another modest Saturday with its telecasts of "The 52nd NAACP Image Awards" (1.726 million viewers, #5; adults 18-49: 0.3, #T1) and "48 Hours" (2.525 million viewers, #1; adults 18-49: 0.3, #T1).

Next up was ABC (1.873 million viewers, #2; adults 18-49: 0.3, #T1) with encores of "Shark Tank" (1.973 million viewers, #2; adults 18-49: 0.3, #T1) and "American Idol" (1.823 million viewers, #3; adults 18-49: 0.3, #T1).

Meanwhile, NBC (1.735 million viewers, #3; adults 18-49: 0.2, #T3) served up the "World Figure Skating Championship" (1.754 million viewers, #4; adults 18-49: 0.3, #T1) and an "SNL Vintage" (1.698 million viewers, #6; adults 18-49: 0.2, #T6).

And finally, closing out the night on FOX (0.858 million viewers, #4; adults 18-49: 0.2, #T3) were repeats of "The Masked Singer" (0.930 million viewers, #7; adults 18-49: 0.2, #T6) and "Game of Talents" (0.785 million viewers, #8; adults 18-49: 0.2, #T6).


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/28/20):

ABC (2.685 million viewers, #2; adults 18-49: 0.5, #1) was the demo champ on a modest Saturday with encores of "Shark Tank" (3.027 million viewers, #3; adults 18-49: 0.5, #T1) and "American Idol" (2.514 million viewers, #5; adults 18-49: 0.5, #T1).

CBS (3.281 million viewers, #1; adults 18-49: 0.4, #T2) was the most-watched network its with mix of "NCIS: Los Angeles" (3.461 million viewers, #2; adults 18-49: 0.3, #T6), "SEAL Team" (2.881 million viewers, #4; adults 18-49: 0.3, #T6) and "48 Hours" (3.502 million viewers, #1; adults 18-49: 0.5, #T1).

Next up was NBC (1.998 million viewers, #3; adults 18-49: 0.4, #T2) with encores of the "Trolls" (1.919 million viewers, #7; adults 18-49: 0.4, #5) movie and "SNL Vintage" (2.157 million viewers, #6; adults 18-49: 0.5, #T1).

And finally, rebroadcasts of "LEGO Masters" (0.961 million viewers, #9; adults 18-49: 0.3, #T6) and "9-1-1" (1.291 million viewers, #8; adults 18-49: 0.2, #9) closed out the night on FOX (1.126 million viewers, #4; adults 18-49: 0.3, #4).

In late-night metered market ratings (via NBC's press release):

· A March 28 encore edition of "Saturday Night Live," with host Scarlett Johansson and musical guest Niall Horan, has averaged a 2.5 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 0.9 rating in adults 18-49 in the 25 markets with local people meters.

· Versus primetime programming on the Big 4 networks Saturday night, the "SNL" rebroadcast is the #1 show of the night in both metered-market households and in 18-49 in the local people meters.

· Note that current metered-market results are not compatible with data issued before Oct. 5 due to changes in Nielsen methodology.

Source: Nielsen Media Research, ShowBuzzDaily.com





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