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[08/20/21 - 10:14 AM]
ABC's "The Bachelorette" Season Finale Is Week's No. 1 Show in Adults 18-49
ABC further spins the numbers for the week of August 9-15.
[via press release from ABC]

Live+3 Day Ratings for Week of Aug. 9, 2021 (Summer Week No. 11): (National Live+3 Day Program Ratings)

ABC's 'The Bachelorette' Season Finale Is Week's No. 1 Show in Adults 18-49

ABC Delivers Double-Digit Week-to-Week and Year-to-Year Growth

During the week of Aug. 9, 2021, ABC's "The Bachelorette" stood as the No. 1 program among Adults 18-49 (1.5/12) in the Live+3 Day numbers, tying Fox's "Field of Dreams" MLB game, while beating CBS' "Big Brother-Sunday" by 15% (1.3/11), NBC's "America's Got Talent" by 25% (1.2/9) and Fox's "Hell's Kitchen" by 67% (0.9/7).

ABC ranked as the week's No. 1 entertainment network among Adults 18-49 (0.5/4), tying CBS and NBC.

ABC soared week to week by 45% in Total Viewers (2.9 million vs. 2.0 million) and by 25% with Adults 18-49 (0.5/4 vs. 0.4/3).

ABC built over the year-ago week (2.6 million and 0.4/3 on w/o 8/10/20) by 18% in Total Viewers and by 25% in Adults 18-49.

Monday

Powered by the three-hour season finale of "The Bachelorette," ABC dominated Monday night among Adults 18-49 (1.5/12) in the Live+3 Day ratings, more than doubling runners-up NBC (0.6/5) and Fox (0.6/4) to lead by 150% each. In fact, ABC equaled the combined deliveries of NBC, Fox and CBS on the night (1.5/12 vs. 1.5/11). In addition, ABC was Monday's most-watched network, outdrawing 2nd place NBC by 1.8 million Total Viewers (5.3 million vs. 3.5 million).

ABC grew for the 2nd straight week among Adults 18-49 (+50% - 1.5/12 vs. 1.0/7) to score its highest-rated Monday this summer.

· ABC's season finale of "The Bachelorette" stood as the No. 1 entertainment telecast on any network on any night so far this summer among Adults 18-49 (1.5/12).

· "The Bachelorette" shot up week to week by 18% in Total Viewers (5.3 million vs. 4.5 million) and by 25% with Adults 18-49 (1.5/12 vs. 1.2/8) to finish its season with new summer highs.

· ABC's "The Bachelorette" season finale ranked as Monday's No. 1 program, beating its nearest competition on the night by 39% in Total Viewers (5.3 million vs. 3.8 million for NBC's "American Ninja Warrior") and by 67% among Adults 18-49 (1.5/12 vs. 0.9/7 for Fox's "Hell's Kitchen").

Source: The Nielsen Company, National Live+3 Day Program Ratings, summer week No. 11 = 8/9-8/15/21, excludes programs < 5 minutes. Beginning 8/31/20, National Program Ratings also include Out of Home (OOH) viewing.





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· BACHELORETTE, THE (ABC)




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