or


[09/10/21 - 12:39 PM]
Cowboys-Buccaneers on NBC and Peacock Is Most-Watched NFL Kickoff Game Since 2015 with Total Audience Delivery of 26 Million Viewers
With an average of approximately 24.4 million viewers on NBC, the NFL Kickoff Game is television's most-watched show since Super Bowl LV in February.
[via press release from NBC Sports]

COWBOYS-BUCCANEERS ON NBC AND PEACOCK IS MOST-WATCHED NFL KICKOFF GAME SINCE 2015 WITH TOTAL AUDIENCE DELIVERY OF 26 MILLION VIEWERS

NBC's NFL Kickoff Game is Most-Watched Show Since Super Bowl LV in February

Cowboys-Buccaneers on Peacock and NBC Sports Digital is Most-Streamed NBC NFL Game, Excluding Super Bowls

Matthew Stafford Makes Los Angeles Rams Debut in First-Regular Season Game with Fans at SoFi Stadium vs. Khalil Mack & Chicago Bears This Sunday on NBC, Peacock and Universo; Coverage Begins with Football Night in America at 7 p.m. ET, Followed by SNF at 8:20 p.m. ET

STAMFORD, Conn. - September 10, 2021 - The Tampa Bay Buccaneers' thrilling 31-29 victory over the Dallas Cowboys in the opening game of the NFL season last night on NBC and Peacock ranks as the most-watched NFL Kickoff Game since 2015, which was also the most-watched season in NBC Sunday Night Football history.

Cowboys-Bucs registered a Total Audience Delivery (TAD) average of approximately 26.0 million viewers across NBC TV, Peacock, NBC Sports Digital, and NFL Digital platforms, based on preliminary data - marking the largest NFL Kickoff Game audience since Steelers-Patriots in 2015 (27.4 million viewers) and up 20% from last year's NFL Kickoff Game (21.6 million TAD for Texans-Chiefs, 9/10/20).

With an average of approximately 24.4 million viewers on NBC, the NFL Kickoff Game is television's most-watched show since Super Bowl LV in February.

NBC's TV coverage peaked at 25.4 million viewers between 9:45-10 p.m. ET and topped 22 million viewers in 11 of the 14 quarter-hours from 8:30 p.m. ET through 11:55 p.m. ET.

The Average Minute Audience (AMA) for last night's live stream via Peacock, NBC Sports Digital platforms, NFL Digital platforms, Cowboys and Buccaneers mobile properties, and Yahoo Sports mobile properties was approximately 1.6 million viewers - the highest ever for an NBC NFL game, excluding Super Bowls - and up 64% from last year's NFL Kickoff Game (970,000).

Viewership figures are based upon preliminary data from Nielsen and Adobe Analytics. Official national data for NBC will be available on Monday.

Last night's game (8:24 p.m.-11:55 p.m. ET) registered a national TV household rating of 13.4/32 - up 20% from last year (11.2/23).

TOP METERED MARKETS FOR COWBOYS-BUCCANEERS (based on 44 markets available):
1. Dallas 29.1/56
2. San Antonio 25.5/45
3. Tampa 24.6/50
4. Providence 23.1/44
5. Austin 22.9/46
6. Boston 21.4/43
7. Cleveland 20.3/40
8. Jacksonville 20.1/38
9. Norfolk 19.9/39
10. Milwaukee 17.7/37

NBC Sports' NFL Kickoff Weekend coverage continues this Sunday, Sept. 12 with the season opener of Sunday Night Football as fans get their first regular-season look at the sights and sounds of the new and spectacular SoFi Stadium with a full crowd in attendance, as well as the Rams debut of quarterback Matthew Stafford. The Rams host Khalil Mack and Chicago Bears, who welcome two new quarterbacks in Andy Dalton and first-round draft pick Justin Fields.

Coverage begins at 7 p.m. ET with Football Night in America, with SNF kickoff at 8:20 p.m. ET on NBC, Peacock and Universo. The new Peacock Sunday Night Football Final follows all SNF games, providing analysis of each Sunday game along with highlights and interviews.

--SUNDAY NIGHT FOOTBALL--





  [september 2021]  
S
M
T
W
T
F
S
   


· FOOTBALL NIGHT IN AMERICA (NBC)
· SUNDAY NIGHT FOOTBALL (NBC)




most recent ratings | view all posts
[07/22/25 - 12:01 PM]
Netflix Top 10 Week of July 14: "Untamed" Hunts and "KPop Demon Hunters" Slay in This Week's Top 10
True crime lovers also made their voices heard - documentary series "Amy Bradley Is Missing" appeared at No. 2 on the English TV list, with 12.2 million views.
[07/22/25 - 10:30 AM]
2025 NBA Las Vegas Summer League Viewership Up Double Digits
Said telecasts averaged an audience of 255,000 viewers, up 27% from last year.
[07/22/25 - 08:04 AM]
ESPN, ABC and Disney+ Score Historic Viewership for 2025 WNBA All-Star Events
The Skills Challenge & 3-Point Contest and the WNBA All-Star Game averaged 1.3 million viewers and 2.2 million viewers, respectively.
[07/21/25 - 10:09 AM]
ESPN's Outstanding Nielsen Viewership for First Six Months of 2025: At the Halfway Mark, ESPN has Achieved Multiple Successes Across the Board
ESPN on its own is up 4% year-over-year across the entire day (24 hours of programming) and up 9% when isolating the primetime hours (8-11 p.m. ET).
[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.

[07/17/25 - 09:57 AM]
"Dexter: Resurrection" Debuts to a Killer 3.1 Million Cross-Platform Viewers
Said premiere was up 44% versus "Dexter: Original Sin" and 79% versus "Dexter: New Blood."
[07/16/25 - 04:01 PM]
ESPN Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Connecticut Sun Averaged 1.7 Million Viewers, Up 48% from Last Year's ESPN Average
Said telecast peaked with 2 million viewers.
[07/15/25 - 02:06 PM]
Viewership for 2025 T-Mobile Home Run Derby Exclusively on ESPN Platforms Up Five Percent From Last Year
An average audience of 5,729,000 viewers watched the event, compared to 5,451,000 viewers in 2024.

[07/15/25 - 01:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" posted Total Viewer gains both week to week and year to year.
[07/15/25 - 12:01 PM]
Netflix Top 10 Week of July 7: "KPop Demon Hunters" Spends Another Golden Week at No. 1 in This Week's Top 10
"The Sandman's" second season entered the Top 10 in 89 countries last week, while claiming the No. 1 spot in English TV with 5.9 million views.
[07/15/25 - 09:04 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Dallas Wings vs Indiana Fever Averaged 2.1 Million Viewers, Up 69% from Last Year's ABC Average
Said audience peaked with 2.5 million viewers.
[07/14/25 - 06:08 PM]
"Celebrity Family Feud" Returns with Best Premiere in Three Years
Overall, the season 11 premiere notched the show's best performance for any telecast in Total Viewers (4.16 million) and Adults 18-49 (0.42 rating) since 8/28/22 and 8/13/23, respectively.

[07/14/25 - 12:01 PM]
Netflix and MVP's Taylor-Serrano 3 Goes the Distance with Nearly 6 Million Global Viewers
In the US, an estimated AMA of 4.2 million viewers tuned in to the main event (Live+1) according to VideoAmp and Netflix, making it the most-watched professional women's sports event of 2025.

[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).
[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.