HALLMARK CHANNEL IS THE MOST-WATCHED NETWORK IN FOURTH QUARTER TO-DATE, BOOSTED BY COUNTDOWN TO CHRISTMAS

NEW YORK - November 9, 2021 - Countdown to Christmas, Hallmark Channel's signature holiday programming event, continues to bring holiday merriment to millions of viewers for the third week in a row with the premiere of original movies, Gingerbread Miracle, Next Stop, Christmas and A Christmas Treasure, which have solidified the network's position as the #1 most-watched on entertainment cable in Fourth Quarter to-date among Households, Women 18+, and Total Viewers. The weekend's premieres once again propelled the network to rank as the #1 most-watched entertainment cable network for the Week among Households, Women 18+, Women 18-49, Women 25-54 and Total Viewers. Further, Hallmark Channel out-delivered all four major broadcast networks during the Saturday 8-10p time-period.

Since its launch on October 22, the franchise to-date has reached 24 million unduplicated Total Viewers, elevating the network to be the #1 most-watched during Total Day among Households, Women 18+, Women 18-49, Women 25-54, Adults 25-54 and Total Viewers.

For individual premiere highlights, please refer to the bullets below.

Key Nielsen Highlights (L+SD) - Hallmark Channel

Friday, November 5 - Gingerbread Miracle

· Averaged 2.0 million Total Viewers and 262,000 Women 25-54

· Propelled Hallmark Channel to be the #1 most-watched entertainment cable network on Friday among Households, Women 18+, Women 18-49, Women 25-54, Adults 25-54 and Total Viewers

· Ranked as the #1 most-watched entertainment cable program of the day among Households, Women 18+, Women 25-54 and Total Viewers

· Reached 3.0 million unduplicated Total Viewers

Saturday, November 6 - Next Stop, Christmas

· Averaged 2.8 million Total Viewers and 464,000 Women 25-54

· Boosted Hallmark Channel to be the #1 most-watched entertainment cable network on Saturday among Households, Women 18+, Women 18-49, Women 25-54, Adults 18-49, Adults 25-54 and Total Viewers

· Ranked as the #1 most-watched entertainment cable program of the day among Households, Women 18+, Women 18-34, Women 18-49, Women 25-54, Adults 18-49, Adults 25-54 and Total Viewers

· Reached 3.8 million unduplicated Total Viewers

Sunday, November 7 - A Christmas Treasure

· Averaged 1.7 million Total Viewers and 293,000 Women 25-54

· Boosted Hallmark Channel to be the #2 most-watched entertainment cable network on Sunday among Households, Women 18+, Women 18-49, Women 25-54 and Total Viewers

· Ranked as the #2 most-watched cable movie of the week among Women 18-49 and Women 25-54

· Reached 2.7 million unduplicated Total Viewers

Source: Nielsen L+SD Program based data, 11/1-11/7/21; Holiday-TD from 10/22-11/7/21, 4Q'21-TD from 9/27-11/7/21; Span Strict Dayparts; Ranks excludes news and sports; Unduplicated P2+ reach, 6 min qualifier.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned by Hallmark Cards, Inc., is Crown Media Family Networks' flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.

To visit the network website, please visit www.hallmarkchannel.com Hallmark Channel on Social Media: Facebook, Twitter, Instagram, Pinterest, YouTube, TikTok