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[02/17/22 - 01:56 PM]
Nearly 70% of Americans Watched NBCUniversal's TV Coverage of Super Bowl LVI and/or 2022 Winter Games Through "Super Gold Sunday"
In addition, viewers have consumed 5 billion streaming minutes to-date of both events across all digital platforms, led by Peacock - which for the first-time ever presented the Super Bowl and all Olympics competition.
[via press release from NBC Sports]

NEARLY 70% OF AMERICANS WATCHED NBCUNIVERSAL'S TV COVERAGE OF SUPER BOWL LVI AND/OR 2022 WINTER GAMES THROUGH "SUPER GOLD SUNDAY"

215.6 Million Americans Tuned into Coverage Across Television Networks of NBCUniversal

Led by Peacock, Viewers of Both Events Have Streamed 5 Billion Minutes To-Date

New iSpot Metrics Show Continued Olympic and Super Bowl Dominance for Advertisers

STAMFORD, Conn. - February 17, 2022 -Nearly 7 in 10 Americans (69.2%) watched coverage of the world's two biggest sporting events - Super Bowl LVI and the Olympic Winter Games - on the networks of NBCUniversal, from the start of the Beijing Olympics coverage on Feb. 2 on USA Network through "Super Gold Sunday" featuring the Los Angeles Rams' down-to-the-wire, three-point Super Bowl LVI victory over the Cincinnati Bengals on NBC, followed by live Winter Games competition on NBC and USA Network.

Over the 12-day span from Feb. 2-13, a total of 215.6 million Americans tuned in across NBC, USA Network and CNBC (does not include Telemundo, which was first-Spanish language broadcast network to air the Super Bowl).

In addition, viewers have consumed 5 billion streaming minutes to-date of both events across all digital platforms, led by Peacock - which for the first-time ever presented the Super Bowl and all Olympics competition.

In the biggest day in sports media history, the mega events converged on Feb. 13 with full day "Super Gold Sunday" coverage headlined by Super Bowl LVI averaging a Total Audience Delivery of 112.3 million viewers - the third-largest audience in U.S. TV history.

Following the Super Bowl, live primetime Beijing Olympics coverage, highlighted by multiple American medal winners in the monobob and figure skating, averaged a TAD of 24.0 million viewers - the largest NBC Olympics primetime audience since the opening Sunday of the 2018 Winter Games, a span of 41 Olympic nights.

New iSpot metrics further highlight the dominance of the Winter Olympics among NBCU advertising partners:

· Since the Opening Ceremony, NBC's primetime Olympics is the #1 show for Ad impressions with a 31% share of voice compared to the other broadcast networks.

· Since the start of the Beijing Olympics on Feb. 2, NBCU has delivered more than 15 billion household TV ad impressions to advertisers.

Television viewership figures are based upon official data from Nielsen.

--NBC SPORTS -





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[02/19/25 - 12:06 PM]
"Shifting Gears" Surges to Three-Week High in Multiplatform Viewing Among Total Viewers
After three days of viewing on linear (2/12/25), the acclaimed comedy starring Tim Allen, was the No. 1 program of the night in both Total Viewers (5.78 million) and Adults 18-49 (0.57 rating).
[02/19/25 - 07:01 AM]
OWN: Oprah Winfrey Network Ratings Increase in 2024 Driven by Growth in Key Series Among African American Women 25-54
Four returning shows saw season-over-season ratings growth with Women 25-54 from prior seasons: "Ready to Love" Season 9 (+8%), "Belle Collective" Season 4 (+8%), "Belle Collective" Season 5 (+36%), and "Love & Marriage Detroit" Season 3 (+4%).

[02/18/25 - 12:01 PM]
Netflix Top 10 Week of Feb. 10: Romance Sweeps the Top 10 Off Its Feet for Valentine's Day
The Italian getaway "La Dolce Villa" topped the English films list (19.8 million views), hitting the Top 10 in 90 countries, while Amy Schumer's "Kinda Pregnant" followed hot on its heels at No. 2 (13.7 million views).
[02/18/25 - 09:22 AM]
"The White Lotus" Season 3 Premiere Checks in with 2.4 Million Viewers, Up 57% Growth from Previous Season
After 36 hours the Season 3 premiere has doubled the Season 2 premiere episode during the same amount of time, and grew 90% since Sunday night, bringing the domestic audience to 4.6 million cross platform viewers.
[02/18/25 - 06:02 AM]
The CW Network Delivers 1.8 Million Total Viewers for NASCAR Xfinity Series Season Opener
The season opener at Daytona delivered the largest audience for any Xfinity Series race in almost three years, with 1.8 million total viewers, according to Nielsen fast national ratings.
[02/17/25 - 04:03 PM]
"SNL50: The Anniversary Special" Watched by 14.8 Million Viewers and Scored a 2.53 Rating in the 18-49 Demo Across Both NBC and Peacock in Live + Same Day Viewing
It's NBC's most-watched primetime entertainment telecast in both categories in five years (since the 2020 Golden Globe Awards).
[02/17/25 - 11:03 AM]
ABC Scores Significant Tuesday Night Linear Win Over Original Series Network Competition for First Time This Season in Total Viewers and Adults 18-49
Powering Tuesday nights at 9 p.m., "High Potential" continued its remarkable momentum becoming the No. 1 show of the night on broadcast and cable, earning 8.35 million Total Viewers and 0.69 rating in Adults 18-49.
[02/12/25 - 10:43 AM]
ESPN NBA Viewership Update: Luka Doncic's Lakers Debut Delivers 2.01 Million Viewers
The telecast peaked at 2.55 million viewers and won the day among people and males 18-34, 18-49 and 25-54.
[02/12/25 - 10:23 AM]
Puppy Bowl XXI Reaches 12.8 Million Viewers and Was #1 Non-Sports Cable Telecast on Sunday, February 9
Sunday's programming event became the highest-rated Puppy Bowl ever on Discovery, TBS and truTV and Animal Planet's highest-rated in four years.
[02/12/25 - 09:35 AM]
CBS "FBI" Line Up Wins Tuesday Night with #1 Show "FBI"
"FBI" was the #1 show of the night, beating the #2 show of the night by nearly +1 million viewers.

[02/11/25 - 01:15 PM]
FOX "Super Week" Kicks Off, Breaking Records with "The Floor" as Season's #1 Entertainment Series Telecast and New Survival Competition "Extracted" Off to a Wild Start
For six consecutive seasons, FOX has delivered the highest-rated unscripted entertainment series telecast.
[02/11/25 - 12:00 PM]
Netflix Top 10 Week of Feb. 3: "Kinda Pregnant" Delivers, "The Night Agent" Holds Strong in Top 10
Fans also basked in the Southern charm of Season 4 of "Sweet Magnolias," which debuted at No. 4 in English TV (4 million views), and flocked to the Australian limited series "Apple Cider Vinegar" (No. 5 in English TV, 3.8 million views).

[02/11/25 - 11:38 AM]
FOX Sports' Presentation of Super Bowl LIX Delivers Most-Watched Super Bowl of All-Time with 127.7 Million Viewers Across All Platforms
Philadelphia's big win in the bayou peaked at 137.7 million viewers in the second quarter (8:00 PM - 8:15 PM ET), per Nielsen Media Research.
[02/11/25 - 11:01 AM]
"The Day of the Jackal" Becomes Peacock's Most-Watched New Original Drama Series
Viewership of the series in its first 75 days has surpassed that of any other original drama series in the same timeframe.

[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).