NEW ORIGINAL SERIES "THE WAY HOME" ELEVATES HALLMARK CHANNEL TO #1 FOR THE WEEK AND WEEKEND IN TOTAL DAY AND PRIMETIME
Series Premiere Becomes Sunday's Second Most-Watched Program on Entertainment Cable
January 20, 2023, NEW YORK -- Hallmark Channel launched new original series The Way Home to much success, with its debut episode titled Mothers and Daughters helping lift the network to rank as the most-watched entertainment cable destination of the week and weekend in Total Day and Primetime among key demos. The show, which marks the network's first new original series in almost seven years, captured viewers on a L+3 basis, becoming the second most-watched entertainment cable program on Sunday and the third most-watched of the week, reaching a significant 2.4 million Unduplicated Total Viewers.
The series follows three generations of Landry women who embark on a journey to find their way back to each other while learning important lessons about their family's past. The cast of the multigenerational family drama includes Andie MacDowell ("Maid," "Debbie Macomber's Cedar Cove"), Chyler Leigh ("Supergirl," "Greys Anatomy"), Evan Williams (Blonde, "Versailles"), and Sadie Laflamme-Snow ("The Apprentice"). It airs on Hallmark Channel on Sunday nights at 9/8c.
Hallmark Channel The Way Home 1001 Highlights (L+3):
· Helped boost Hallmark Channel to be #1 on entertainment cable in Primetime for the week and weekend among Households, Women 18+ and Total Viewers, and for the overall week in Total Day among Households and Women 18+
· Lifted Hallmark Channel to be the #1 entertainment cable network of the weekend in Total Day among Households, Women 18+, Total Viewers and Women 25-54
· Was the second most-watched entertainment cable program on Sunday among Households, Women 18+, and Total Viewers
· Was the third most-watched entertainment cable program of the week among Women 18+
· Reached 2.4 million Unduplicated Total Viewers
*Source: Nielsen L+3 Program based data; 1/9/23-1/15/23; Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration; L+3 R&F Program, Unduplicated P2+ audience, 6 min qualifier.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.
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