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Ratings Report for Tuesday, Jan. 3, 2023
ABC Multiplatform+35 Day Ratings
Midseason Premiere of 'The Rookie' Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years Among Adults 18-49
'The Rookie: Feds' Returns With Its Biggest Multiplatform
Audience Since Its September Series Premiere
Premiere Episode of 'Will Trent' Delivers Cumulative Audience
of 18.1 Million Multiplatform Viewers Across All Airings
"The Rookie" (11.0 million Total Viewers and 2.48 rating in AD18-49 in MP+35):
After 35 days of viewing across linear and digital platforms, the midseason premiere of ABC's "The Rookie" stood as the series' strongest telecast in Adults 18-49 (2.48 rating) in nearly 3 years and in Total Viewers (11.0 million) since May 2020 - since 3/15/20 and 5/3/20, respectively.
"The Rookie" grew by a massive +6.3 million Total Viewers from its initial Live+Same Day average to its Multiplatform+35 Day average (4.7 million to 11.0 million) and jumped nearly 4 times among Adults 18-49 (+288% - 0.64 rating to 2.48 rating).
"The Rookie: Feds" (8.4 million Total Viewers and 1.51 rating in AD18-49 in MP+35):
The January midseason return of ABC's "The Rookie: Feds" marked the series' most-watched multiplatform telecast in Total Viewers (8.4 million) since its September series debut - since 9/27/22. In addition, "The Rookie: Feds" returned with its highest-rated multiplatform telecast among Adults 18-49 (1.51 rating) since October - since 10/18/22.
After 35 days of cross-platform viewing, the midseason premiere of "The Rookie: Feds" jumped to 8.4 million Total Viewers and a 1.51 rating in Adults 18-49.
"Will Trent" (11.2 million Total Viewers and 1.94 rating in AD18-49 in MP+35):
After 35 days of viewing across linear and digital platforms, ABC's series debut of "Will Trent" catapulted to 11.2 million Total Viewers, marking an increase of +7.6 million viewers over its initial Live+Same Day average.
"Will Trent" soared by more than 5 times among Adults 18-49, posting a delayed-viewing lift of +411% over its Live+Same Day rating (1.94 rating vs. 0.38 rating).
Across linear and digital platforms, the premiere episode of "Will Trent" delivered a combined cumulative audience of 18.1 million Total Viewers for its debut telecast on Jan. 3 and three rebroadcasts. In addition, the four airings of the "Will Trent" premiere episode delivered a cumulative 2.64 rating among Adults 18-49 in cross-platform viewing.
Source: The Nielsen Company, preliminary ABC Multiplatform+35 Day Ratings for 1/3/23.
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