Ratings Report for Sunday, March 12, 2023
Multiplatform+7 Day Ratings
95th Oscars(R) on ABC Hits Nearly 20 Million Total Viewers After Seven Days of Multiplatform Viewing
'The Oscars' Builds to 4.43 Multiplatform Rating in Adults 18-49
Show Grows for 2nd Straight Year to 3-Year Highs
Digital Content Views of the 95th Oscars Increase 359% Year Over Year
"The Oscars(R)" (19.9 million Total Viewers and 4.43 rating in AD18-49):
After seven days of viewing across linear and digital platforms, the 95th Oscars on ABC drew an average audience of 19.9 million Total Viewers and scored a 4.43 rating among Adults 18-49.
· "The Oscars" improved over the prior year's broadcast (on 3/27/22) in both Total Viewers (+8% - 19.9 million vs. 18.4 million) and Adults 18-49 (+1% - 4.43 rating vs. 4.38 rating).
· "The Oscars" built for the 2nd straight year to 3-year highs in both Total Viewers (+8%) and Adults 18-49 (+1%) - since 2020.
· The 95th Oscars Nominee Spotlights garnered 12.85 million collective views on YouTube.
· The Academy's digital content views of the 95th Oscars increased year over year by 359% (109.2 million vs. 23.8 million) and accumulated more than 760,000 new followers between January and March (1/24-3/13/23).
Source: preliminary ABC Multiplatform+7 Day Ratings for 3/12/23.