"ELSBETH" AND CBS THURSDAY ORIGINALS RETURNED STRONG AFTER COLLEGE MEN'S BASKETBALL TOURNAMENT
On Thursday, CBS and ELSBETH double original episodes (at 9:00pm and 10:00pm) came back strong after two weeks off from originals due to College Men's Basketball Tournament. ELSBETH 9:00pm episode was up +18% from its Feb. 29 10:00pm premiere and last night's 10:00pm episode held 100% of its premiere audience from Feb. 29.
CBS was the #1 network last night with the top three shows - YOUNG SHELDON, GHOSTS, ELSBETH.
YOUNG SHELDON (8P)
· #1 show of the night with 6.64m viewers, up +3% from its last first run
GHOSTS (8:30P)
· Up +6% from its last first run, averaged 5.81m viewers
ELSBETH (9P)
· Up +18% from its 10pm premiere on Feb. 29th, averaged 5.30m viewers
ELSBETH (10P, second original episode)
· Maintained 100% of its premiere audience from premiere on Feb 29, averaged 4.47m viewers
· Beat NBC and ABC combined in the 10pm hour
LIVE STREAMING
Live streaming of all three originals on Paramount+ and CBS TVE (CBS.com / CBS App) posted double digit gains from their year ago audiences on an AMA basis:
· YOUNG SHELDON was +21% from the comparable year ago episode.
· GHOSTS was up +19% from the comparable year ago episode.
· ELSBETH was up +21% from the season premiere.
ON SOCIAL
CBS's Thursday primetime originals drove over 459m potential social impressions* last night.
· YOUNG SHELDON amassed 149m potential social impressions last night.
· GHOSTS drove 63m potential social impressions last night.
· ELSBETH garnered 247m potential social impressions last night.
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