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[06/07/24 - 02:16 PM]
"NBA Finals Presented by YouTube TV" Draws Largest Game 1 Audience Share Ever on ABC with 20.3 Percent and Quadruples Viewership vs. Rest of Television with 11 Million Viewers
Additionally, the audience share in the coveted 18-34 demographic - 49.6 percent - is the largest ever for an NBA Finals Game 1 on ABC.
[via press release from ESPN]

"NBA Finals Presented By YouTube TV" Draws Largest Game 1 Audience Share Ever on ABC with 20.3 Percent and Quadruples Viewership vs. Rest of Television with 11 Million Viewers

Audience Share in Coveted 18-34 Demographic of 49.6 Percent is Largest Ever for Game 1 Across Any Platform

The 2024 NBA Finals Presented By YouTube TV - the Boston Celtics 18-point victory over the Dallas Mavericks - delivered the largest Game 1 audience share ever on ABC with 20.3 percent, quadrupling the viewership of the closest competition on television, according to Nielsen.

Additionally, the audience share in the coveted 18-34 demographic - 49.6 percent - is the largest ever for an NBA Finals Game 1 on ABC.

Last night's Game 1 averaged 11 million viewers, peaking with more than 12 million viewers from 9:15-9:30 p.m. ET. NBA Finals Game 2 is this Sunday, June 9, at 8 p.m. ET on ABC from TD Garden in Boston, Ma.

-30-





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