or


[09/19/24 - 07:01 AM]
WNBA on ION More Than Doubles Viewership from 2023 and Delivers 23.37 Million Viewers During 2024 Season
7 telecasts exceeded an average of 1 million viewers, topped by the August 30 games between the Indiana Fever and Chicago Sky, a national broadcast, and the Minnesota Lynx and Dallas Wings, a local broadcast, which together drew an average of 1.6 million and peaked at 1.92 million.

[via press release from The E.W. Scripps Company]

WNBA on ION more than doubles viewership from 2023 and delivers 23.37 million viewers during 2024 season

CINCINNATI, Sept. 19, 2024 -- Average viewership for the State Farm WNBA Friday Night Spotlight on ION in 2024 increased by 133% from 2023, and the network attracted 23.37 million unique viewers across games and wrap shows. The male audience (ages 25-54) grew 181%.

The E.W. Scripps Company (NASDAQ: SSP) and the Women's National Basketball Association (WNBA) completed the second year of a multi-year agreement to televise weekly double-headers in primetime on Fridays during the regular season on ION, a national sports and entertainment broadcast network that reaches every U.S. TV household over-the-air and on all major pay TV and connected TV services.

ION broadcast a WNBA-high 43 regular-season games and a league-high 67 hours of WNBA regular-season content, and this year added a studio show that aired before, in-between and sometimes after games. Scripps Sports also unveiled a new studio designed and built, in part, specifically for ION on WNBA studio shows.

Highlights of "WNBA Friday Night Spotlight on ION" Season 2*:

WNBA games on ION averaged 670,000 P2+ viewers, a 133% increase from 2023.

Of the total reach of 23.37 million - up from 12.3 million last year - 9.46 million viewers P2+ only watched games on ION. (One-minute qualifier Live+SD; excludes repeat broadcasts and ESPND)

7 telecasts exceeded an average of 1 million viewers, topped by the Aug. 30 games between the Indiana Fever and Chicago Sky, a national broadcast, and the Minnesota Lynx and Dallas Wings, a local broadcast, which together drew an average of 1.6 million and peaked at 1.92 million.

ION delivered the largest percentage of female audience of any network airing WNBA games this season - 50% of the ION P18-49 audience was female and 45% of the P2+ audience was female.

ION delivered more than 3.7 million hours of viewing across the season, including via Roku, Samsung TV+, LG, Vizio, Xumo, Plex, Amazon Fire Channels, Pluto, CW and Tablo.

Scripps added more than 20 new advertisers as ratings surged in the second year of WNBA broadcasts on ION.

The WNBA on ION social media saw strong year-over-year growth, generating 100 million+ impressions on Instagram, X and Facebook through collaborations with players, teams and the league.

"This season was a big step forward for the WNBA and its players in terms of exposure both in arenas and on television," said Brian Lawlor, Scripps Sports president. "It was so fun to watch the momentum build throughout the season. Scripps is thrilled to have played a part in that."

"We are incredibly pleased with the success of our partnership with Scripps Sports, which has played a pivotal role in amplifying the reach and visibility of the WNBA season," said WNBA Commissioner Cathy Engelbert. "Through this partnership, we've been able to showcase great basketball with a broader audience, deepening the connection between the league, the players and our growing fanbase while delivering record-breaking viewership numbers."

*Sources for data: Nielsen L+SD national panel one-minute qualifier for reach, average program performance 05/14/2024-09/13/2024; FAST - Roku, Samsung TV+, LG, Vizio, Xumo, Plex, Amazon Fire Channels, Pluto, CW and Tablo.

Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach. Scripps Sports currently has partnerships with the Women's National Basketball Association (WNBA), the National Women's Soccer League (NWSL), the National Hockey League's (NHL) 2024 Stanley Cup champion Florida Panthers, the 2023 Stanley Cup champion Vegas Golden Knights, the new Utah Hockey Club and the NCAA's Big Sky Conference. Scripps Sports is a division of The E.W. Scripps Company (NASDAQ: SSP), a Fortune 1000 American media company.





  [september 2024]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.