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[10/23/24 - 11:25 AM]
It's a Hallmark Channel Christmas Across Entertainment Cable
"'Twas the Date Before Christmas," "Holiday Crashers," and "Scouting for Christmas" became the Top 3 entertainment cable programs of the week among Households, Total Viewers, and Women and Persons 18+.
[via press release from Hallmark Media]

IT'S A HALLMARK CHANNEL CHRISTMAS ACROSS ENTERTAINMENT CABLE

Countdown to Christmas 15th Anniversary Kickoff Makes Hallmark #1 Most Watched for the Week and Among Women

All-New Original Holiday Movie Premieres Become Top 3 Programs of the Week

October 23, 2024, NEW YORK - Following a banner 2023 holiday season where Countdown to Christmas fans made Hallmark Channel the #1 entertainment cable destination for an entire decade running among Women, this year's opening weekend picks up right where Hallmark left off - on the top of the entertainment cable charts. The 15th Anniversary of Hallmark's iconic holiday fare commenced on October 18, making Hallmark Channel the #1 entertainment cable network of the week among Women 18+. Fans tuned in for the annual tradition of 24/7 holiday programming and for three all-new original holiday movie premieres, which became the top three entertainment cable programs of the week among key demographics.

L+SD Highlights Include:

· Hallmark Channel was the #1 most-watched entertainment cable network of the week among Women 18+, and of the weekend among Households and Women 18+

· The first three Countdown to Christmas original holiday movies, 'Twas the Date Before Christmas, Holiday Crashers, and Scouting for Christmas, became the Top 3 entertainment cable programs of the week among Households, Total Viewers, and Women and Persons 18+

· Hallmark Channel's holiday season to-date has reached 7.8 million Unduplicated Total Viewers

*Source: Nielsen L+SD Program-based data, Nielsen Panel + Big Data; 10/14/24-10/20/24; Strict Daypart-Span, M-Su 6a-6a, Sa-Su 6a-6a; Program ranks exclude News & Sports; Network ranks exclude News & Sports networks; Unduplicated P2+ Network audience Reach from 10/18/24-10/20/24, 6 min qualifier, Panel only.

ABOUT HALLMARK CHANNEL

Hallmark Channel is Hallmark Media's flagship 24-hour cable television network and the country's leading destination for quality, feel-good entertainment. Hallmark Channel delivers on the 100-plus-year legacy of the Hallmark brand with a lineup of signature original content including movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba. For more information, please visit press.hallmarkmedia.com/.





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· HOLIDAY CRASHERS (HALLMARK)
· SCOUTING FOR CHRISTMAS (HALLMARK)
· 'TWAS THE DATE BEFORE CHRISTMAS (HALLMARK)




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