MEDIA ALERT

· The 2024 Macy's Thanksgiving Day Parade delivered 31.3 million viewers across all platforms. That's up 10% from last year (28.5 million) and the biggest audience ever for the parade.

· With 23.6 million viewers watching on NBC during the live telecast (8:30 a.m.-12 p.m.), it's the most watched entertainment show on linear television since the 2020 Academy Awards on ABC.

· The parade earned a 5.4 rating in the 18-49 demo and was the highest-rated telecast since the "New Year's Rocking Eve" special on Dec. 31, 2021 on ABC.

· Streaming hours on Peacock grew by 26% compared to last year's parade.

· The Macy's Thanksgiving Day Parade broadcast is produced by Silent House Productions. Baz Halpin, Mark Bracco, and Linda Gierahn serve as executive producers. Sacha Mueller is co-executive producer.

· "The National Dog Show Presented by Purina," which aired immediately after the parade, drew 12.2 million viewers across all platforms. That was up 5% from last year and the most watched since 2020.

· The "Sunday Night Football" game between the Miami Dolphins and Green Bay Packers delivered 26.6 million viewers across all platforms, a record third consecutive year with Thanksgiving night viewership topping 26 million viewers.

· In late night, "The Tonight Show Starring Jimmy Fallon" drew 2.8 million viewers, its highest total viewers since last year's Thanksgiving day telecast.

· "Late Night with Seth Meyers" also delivered its highest total viewers (1.5 million) since last year's Thanksgiving day telecast.

· "The Macy's Thanksgiving Day Parade is an event in which we take enormous pride, and it's an absolute joy to know that there was a record number of people watching across both NBC and Peacock," said Jen Neal, Executive Vice President, Live Events and Specials, NBCU Entertainment. "The parade is a tradition like no other. Year after year, it's the best way to kick off the holiday season, and we're thrilled to be a part of it with our partners at Macy's."

· "The Macy's Thanksgiving Day Parade is a beloved tradition that annually marks the beginning of the holiday season. Macy's is honored to bring this iconic experience to life and create moments of inspiration and joy through world-class entertainment that only we can deliver for our customers and the nation," said Will Coss, Executive Producer, Macy's Thanksgiving Day Parade.