THE MORE THINGS CHANGE, THE MORE THEY STAY THE SAME!

CBS IS #1 IN DAYTIME FOR 39 SEASONS AND 1,500 CONSECUTIVE WEEKS, THE LONGEST WINNING STREAK ON RECORD

CBS has been the most-watched daytime network for an impressive 39 consecutive seasons and has won every week during that time except for one. This marks the longest daytime winning streak for any network since reporting began.

CBS Daytime rating highlights:

· #1 for 39 seasons, since 1986-87 season.

· CBS' weekly winning streak started on Oct. 3, 1988 (Ronald Reagan was president and floppy discs were still a thing), and the "weekly consecutive streak" was only interrupted from July 22-29, 1996, during the Summer Olympics held in Atlanta and broadcast on NBC. Since then, the network has maintained the #1 spot for the 1,500 consecutive weeks - approximately 28 years and eight months.

· CBS is home to the top three daytime shows - #1 THE PRICE IS RIGHT, #2 THE YOUNG AND THE RESTLESS and #3 THE BOLD AND THE BEAUTIFUL and the daytime audience averages 2.76m viewers (Most Current, Season-to-Date).

o For 13 consecutive seasons (since 2012-13), these shows have ranked as the top daytime programs for 571 of 615 weeks.

· THE PRICE IS RIGHT has been the #1 daytime program in 691 of the last 701 consecutive weeks and this season averages 3.95m viewers (Most Current, Season-to-Date).

· THE YOUNG AND THE RESTLESS has been the #1 daytime soap for more than 36 years and 1,878 consecutive weeks and this season averages 3.29m viewers (Most Current, Season-to-Date).

· THE BOLD AND THE BEAUTIFUL this season averages 2.79m viewers (Most Current, Season-to-Date).

· LET'S MAKE A DEAL this season averages 2.21m viewers (Most Current, Season-to-Date).

· BEYOND THE GATES, the newest addition to the winning CBS Daytime lineup, is up +48% in broadcast viewership from last year's time period and this season averages 1.82m viewers (Most Current, Season-to-Date).

· Streaming viewership of every CBS soap is up year-over-year and streaming gains result in double digit lifts over the broadcast-only audience.

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Note 1: All milestones include ties. CBS Network Wins are L+SD and LIVE Pre-DVR before 12/26/2005, exclude breakouts, sustainers, specials, amended titles, and News Programming except for GMA3 variations. Milestones do not include the week of 1/27/20 as most daytime shows were preempted for the Trump Impeachment Hearings and the week of 10/29/12 due to all programming being broken out due to Hurricane Sandy coverage. THE YOUNG AND THE RESTLESS streak excludes amended title weeks, those that deviated from THE YOUNG AND THE RESTLESS, such as repeats that aired under YOUNG & RESTLESS during the pandemic.