"THE 78th ANNUAL TONY AWARDS" HOSTED BY CYNTHIA ERIVO DELIVERS ITS LARGEST BROADCAST AUDIENCE SINCE 2019 AND ITS LARGEST STREAMING AUDIENCE EVER

Last night's THE 78th ANNUAL TONY AWARDS on CBS (Live 8:00-11:10 PM ET/5:00-8:10PM PT), hosted by Cynthia Erivo, delivered its largest broadcast audience since 2019, up +38% YoY, and its largest live streaming audience ever on Paramount+, up +208% YoY. THE 78th ANNUAL TONY AWARDS Ratings Highlights:

· Averaged 4.85 million viewers, up +38% from last year (3.53m)

· #1 non-sports program of the night

· Year-over-year gains across key demos and best since 2018:
o A25-54 up +91% YoY
o A18-49 up +107% YoY
o A18-34 up +147% YoY

Social media engagement was at a three-year high:

· 5.2 billion potential impressions*

· 161.9K mentions - up +55% and +75% respectively from 2024

Source: Nielsen Time Adjusted Live+SD Fast National Data including Out-of-Home Viewing

*Potential Impressions are the estimated number of people who might have viewed posts related to this topic. Quid Monitor calculates potential impressions based on followers/fans of original posts and followers/fans of engagements.

**UPDATED 6/10/25**

THE 78th ANNUAL TONY AWARDS Ratings Highlights:

· Averaged 5.10m million viewers, up +44% from last year (3.53m)

· #1 non-sports program of the night

· Year-over-year gains across key demos and best since 2018:
o A25-54 up +99% YoY
o A18-49 up +116% YoY
o A18-34 up +157% YoY