or


[09/09/25 - 02:26 PM]
NBC Sports Posts Largest Two-Game NFL Kickoff Weekend Audience in a Decade & Second Best All-Time, Averaging 26.5 Million Viewers Across NBC & Peacock
NBC's 2025 NFL Kickoff Weekend average viewership trailed only 2015, as Steelers-Patriots in NFL Kickoff '15 and Cowboys-Giants in the Sunday night opener averaged 27.2 million viewers.
[via press release from NBC Sports]

NBC SPORTS POSTS LARGEST TWO-GAME NFL KICKOFF WEEKEND AUDIENCE IN A DECADE & SECOND BEST ALL-TIME, AVERAGING 26.5 MILLION VIEWERS ACROSS NBC & PEACOCK

Thrilling Ravens-Bills Game is Most-Watched NBC Sunday Night Football Opener Since 2022

NFL Kickoff Weekend Games on NBC are Two Most-Watched Primetime Shows since Super Bowl LIX in February

Led by Peacock, Both NFL Kickoff Weekend Games set NBC Sports Streaming Milestones

STAMFORD, Conn. - September 9, 2025 - NBC Sports kicked off its milestone 20th season of Sunday Night Football - primetime's #1 show for an unprecedented 14 consecutive years - with a pair of memorable, down-to-the-wire thrillers decided by a combined five points.

The two games - Dallas Cowboys-Philadelphia Eagles in the NFL Kickoff Game and Baltimore Ravens-Buffalo Bills in the Sunday Night Football opener - averaged 26.5 million viewers across NBC and Peacock, marking NBC Sports' largest two-game NFL Kickoff Weekend audience since 2015 and the second-best opening in NBC SNF's two-decade history, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics.

NBC's 2025 NFL Kickoff Weekend average viewership trailed only 2015, as Steelers-Patriots in NFL Kickoff '15 and Cowboys-Giants in the Sunday night opener averaged 27.2 million viewers.

Led by Peacock, NBC Sports set a streaming record across the two NFL Kickoff Weekend games with an Average Minute Audience (AMA) of 4.0 million viewers. Both games also set individual streaming milestones (details below).

Additional NBC Sports' NFL Kickoff Weekend viewership notes:

· Buffalo's 41-40 victory over Baltimore, highlighted by the Bills scoring 16 points in the final four minutes to overcome a 15-point deficit, averaged a Total Audience Delivery (TAD) of 24.7 million viewers on NBC and Peacock- SNF's most-watched Sunday opener since 2022 (25.0 million for Buccaneers-Cowboys). Viewership peaked early in the first half at 28.2 million viewers from 9-9:15 p.m. ET.

· The NBC broadcasts of the Kickoff Weekend games rank as the two most-watched primetime shows since Super Bowl LIX in February on FOX, based on official Nielsen data.

· The Average Minute Audience (AMA) for Thursday night's Cowboys-Eagles livestream via Peacock, NBC Sports Digital platforms, and NFL Digital platforms, was 5.0 million viewers - the 2nd most simulstreamed NBC NFL game ever (most streamed regular-season game), topping three NBC Super Bowls (trailing only Super Bowl LVI in 2022) based on data from Adobe Analytics.

· Led by Peacock, Sunday night's Ravens-Bills livestream delivered an AMA of 3.0 million viewers - NBC Sports' most-streamed Sunday night NFL game on record.

--SUNDAY NIGHT FOOTBALL--





  [september 2025]  
S
M
T
W
T
F
S
 


· SUNDAY NIGHT FOOTBALL (NBC)




most recent ratings | view all posts
[10/07/26 - 02:01 PM]
UPtv Is the Fastest Growing Cable Network in 2026
Fueling UPtv's impressive growth are hit series "Hudson & Rex," UP Faith & Family original series "Blue Skies," which just wrapped its impressive cable debut, and acquired fan-favorite series "The Rookie."
[10/07/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 28
"Neagley," "Reacher," "Off Campus," "Sterling Point," and "El Juicio" led all original series worldwide.
[10/07/26 - 10:08 AM]
ESPN Studio Shows Continue Record Run with Strong September Audiences
Across ESPN's studio programming, average September viewership increased 7% year over year, continuing the strong audience trends seen throughout 2026.

[10/06/26 - 03:03 PM]
"College GameDay Built by The Home Depot" Scores Season-High Viewership from Iowa City
Plus: ABC won the Saturday noon and primetime windows in Week 5.
[10/06/26 - 02:50 PM]
FOX NFL Scores 19,149,000 Viewers in Week 4 Singleheader
Coverage was up +7% over last year's comparable delivery.
[10/06/26 - 12:01 PM]
Netflix Top 10: Week of September 28 - "East of Eden" Triumphs to the No. 1 Spot in This Week's Top 10
"Monster: The Lizzie Borden Story" claimed the No. 2 spot on the list with 5.7 million views, with a total of 32.3 million cumulative views in the three weeks since its debut.

[10/06/26 - 10:15 AM]
CBS Media Ventures Claims 8 of the Top 10 Most-Watched First-Run Syndicated Strips This Season
"The Drew Barrymore Show" delivered its highest season premiere ever in total viewers, up 21% versus last season's premiere.
[10/02/26 - 04:16 PM]
USA Sports' Fever-Aces Game 3 Coverage on USA Network and CNBC Averages 2.25 Million Viewers; Second-Best First Round Game on Record
Viewership of Fever-Aces on USA Network and CNBC peaked at 2.7 million viewers in the 11:15 p.m. ET quarter hour.
[10/02/26 - 02:49 PM]
Yankees Sweep of Red Sox on NBC & Peacock Is Most-Watched First Two Games of MLB Wild Card or Division Series Since 2004
The audience for Wednesday's night's Game 2 peaked at 9.2 million viewers on NBC and Peacock from 9:30-9:45 p.m. ET.
[10/01/26 - 02:39 PM]
NHL on ESPN Opens Season with Year-Over-Year Viewership Growth
The Panthers-Hurricanes matchup averaged 859,000 viewers, up 16% from a year ago.
[10/01/26 - 02:18 PM]
Tuesday's Red Sox-Yankees on NBC & Peacock Is Most-Watched Game 1 Among MLB Wild Card or Division Series Since 2006
Coverage averaged 7.3 million viewers on NBC and Peacock.
[10/01/26 - 08:35 AM]
"Live with Kelly and Mark" Kicks Off Season 39 with Best Premiere Week in Three Years
"Live" has now ranked as the No. 1 talk show in syndication for 189 consecutive weeks (more than three years) across all key measures.
[09/30/26 - 04:44 PM]
"Dancing with the Stars" Sails to 7 Million Total Viewers on "Yacht Rock Night"
At 10 p.m., "R.J. Decker" hit a season high in early Live+Same Day Panel Only numbers with 3.20 million Total Viewers.
[09/30/26 - 03:27 PM]
Eagles-Bears on "Monday Night Football" Records 22.6 Million Viewers
Said audience marks the second largest Week 3 crowd in the ESPN era (since 2006).
[09/30/26 - 01:00 PM]
Historic "Big Brother" Season Hits 14.8 Billion Minutes Viewed, Up +9% from Last Year
The summer staple also saw year-over-year audience growth, averaging 5.1 million viewers in seven-day multiplatform viewing, up +8% from last summer, while ranking as the summer's most social program across all television programs (excluding sports).