"THE GROOMSMEN: FIRST LOOK" LAUNCHES HALLMARK CHANNEL'S "FALL INTO LOVE" SEASONAL STUNT WITH CHART-TOPPING RATINGS

September 12, 2025, NEW YORK - Hallmark Channel began its annual Fall Into Love programming event with the network premiere of The Groomsmen: First Look, which scored unbe-LEAF-able ratings as the #1 most-watched entertainment cable program on Saturday and of the Week among key demographics. The Groomsmen trilogy starring Jonathan Bennett, Tyler Hynes, and B.J. Britt will continue airing with The Groomsmen Second Changes on Saturday 9/13 at 8/7c and The Groomsmen Last Dance on Saturday 9/20 at 8/7c.

Fall Into Love will also feature all-new original movies including Adventures in Love & Birding starring Rachel Boston and Andrew Walker, along with the third installment of the fan-favorite series, Haul Out the Halloween starring Lacey Chabert and Wes Brown. Check out the full event schedule HERE.

Highlights include (L+SD):

· The Groomsmen: First Look was the #1 most-watched entertainment cable program on Saturday among Households, Women 18+, Persons 18+, and Total Viewers

· The original movie was the #1 most-watched entertainment cable program of the Week among Women 18+, Persons 18+, and Total Viewers; #2 with Households

· Hallmark Channel lifted to #2 entertainment cable network in Weekend Total Day among Households and Women 18+; #2 in Weekend Prime with Households, Women 18+, Persons 18+, and Total Viewers

· The entertainment cable network was the #2 most-watched of the Week in Total Day with Households and Women 18+; #2 of the week in Primetime with Women 18+ and Persons 18+

Source: Nielsen L+SD Program-based data, Nielsen Panel + Big Data; 09/01/25-09/07/25; Strict Daypart-Span; Program ranks exclude News & Sports; Network ranks exclude News & Sports networks; 2024 premieres from 8/26/24 onward are based on Nielsen Panel + Big Data.

ABOUT HALLMARK CHANNEL

Hallmark Channel is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Reba, and Gilmore Girls.