or


[07/14/26 - 02:03 PM]
NBC Sports Delivers Largest Final Round Audience for American Century Championship Celebrity Tournament Since 2004
The final round audience averaged 1.5 million viewers on NBC and Peacock.
[via press release from NBC Sports]

NBC SPORTS DELIVERS LARGEST FINAL ROUND AUDIENCE FOR AMERICAN CENTURY CHAMPIONSHIP CELEBRITY TOURNAMENT SINCE 2004

Saturday-Sunday Coverage on NBC & Peacock Delivers Best Weekend Viewership for the Event since 2006

Event Sets Attendance Record with More than 86,000 Spectators

STAMFORD, Conn. - July 14, 2026 - NBC Sports' presentation of the American Century Championship celebrity golf tournament - highlighted by Mardy Fish winning for the third time - delivered the largest final round audience for the event since 2004, averaging 1.5 million viewers on NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics.

In addition, a record 86,038 spectators attended in-person at the Edgewood Tahoe Golf Course.

Among the viewership highlights:

· The 1.5 million viewers for Sunday's coverage (2:29-6:03 p.m. ET) on NBC and Peacock is up 49% from last year (1.0 million) and ranks as the largest audience since 2004 (1.6 million viewers).

· Combined Saturday and Sunday coverage averaged 1.3 million viewers on NBC and Peacock - the best weekend viewership for the event since 2006 and up 44% from last year.

Lake Tahoe took center stage last week for the 37th edition of the American Century Championship celebrity golf tournament that featured an elite field of 90 participants from throughout the world of sports and entertainment competing in the 54-hole championship at Edgewood Tahoe Golf Course, July 10-12. NBC Sports presented comprehensive coverage across NBC, Peacock and NBCSN, with the networks of NBCUniversal surrounding tournament coverage all week in delivering robust linear and digital coverage.

Fish, who won a silver medal in singles at the 2004 Athens Olympics, won his third American Century Championship title with 72 points in the modified Stableford format, outlasting 2025 champion and hockey great Joe Pavelski (66 points), NBA great and 2023 champion Stephen Curry (59 points), and World Golf Hall-of-Famer Annika Sorenstam (58 points). Fish received the crystal trophy, awarded annually to the tournament champion, and a new American Century Championship "lab coat," introduced this year in homage to American Century's investment in medical research. He also won the event in 2020 and 2024.

NBC Sports owns, operates, and produces the American Century Championship.

--NBC SPORTS--





  [july 2026]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[09/04/26 - 11:49 AM]
ABC News Wins Friday Night and Late Night
"20/20" posted double-digit gains week to week in Adults 25-54 and Adults 18-49, hitting 6-week highs in both measures.
[09/02/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 24
"Reacher," "Sterling Point," "Off Campus," "Ride or Die," and "The Traitors" led all original series worldwide.
[09/02/26 - 08:37 AM]
New Mexico State at Florida State Delivers The CW's Most-Watched Sports Broadcast in Network History
Viewership peaked at 2.4 million total viewers from 9:15-9:30pm ET as the Florida State Seminoles defeated the New Mexico State Aggies 34-17.
[09/01/26 - 04:00 PM]
2026 Little League Baseball World Series Delivered Largest Audience Since 2015
The Championship Game between Curaçao and Henderson, Nevada, averaged 2.9M viewers on ABC, up 21% year over year.

[09/01/26 - 03:16 PM]
FOX IndyCar Continues Viewership Momentum
950,000 viewers watched Arrow McLaren driver Pato O'Ward deliver the first of two victories from the Milwaukee Mile Sunday on FOX.
[09/01/26 - 03:01 PM]
FOX Saturday Baseball Is No. 1 Among All Networks
3,161,000 viewers tuned-in for a two-game slate highlighted by the Yankees' 9-2 win over the Red Sox in most of the country.
[09/01/26 - 02:54 PM]
ESPN Delivers Top Games in College Football's Week 0
4.9 million viewers tuned into the North Carolina Tar Heels defeat the TCU Horned Frogs in Dublin, Ireland.
[09/01/26 - 02:28 PM]
Players Era Volleyball Showcase Serves Second Most-Watched Volleyball Telecast Ever on FOX
1,040,000 viewers watched Nebraska beat Texas Sunday afternoon on FOX.
[08/26/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 17
"Reacher," "Sterling Point," "Ride or Die," "Off Campus," and "The Traitors" led all original series worldwide.
[08/26/26 - 08:00 AM]
Fever-Sky on "Sunday Night Basketball" on NBC and Peacock Is the Most-Watched WNBA Regular-Season Game Since Opening Weekend of League's Inaugural 1997 Season
The game peaked at 3.82 million viewers.
[08/25/26 - 03:10 PM]
ESPN Delivered Its Second Most-Watched MLB Little League Classic Ever!
The audience peaked at 2.2 million viewers during the 9:45 p.m. ET quarter-hour.
[08/25/26 - 03:03 PM]
FOX Saturday Baseball Stays Hot with 3,079,000 Viewers, Most-Watched MLB Telecast of the Week on Any Network
The network's coverage reached a peak audience of 3,779,000 viewers from 9:45 - 10 PM ET.
[08/25/26 - 02:20 PM]
FOX Sports Scores Landslide Win with Freedom 250
Coverage reached a peak viewership of 3,482,000 viewers from 2:30-2:45 PM ET.
[08/25/26 - 12:58 PM]
"Who Wants to Be a Millionaire" Dominates During Show's Summer Run - Jumping Over Last Year's Average by +9%
The series also stands as Wednesday's No. 1 primetime program among Total Viewers in each of its five weeks.
[08/25/26 - 12:01 PM]
Netflix Top 10: Week of August 17 - "Outer Banks" Strikes Gold at No. 1 in This Week's Top 10
"My Brilliant Career" traversed the Australian bush to land at No. 2 on the English TV list with 4.7 million views.