PARAMOUNT+ REACHES NEARLY 16M VIEWERS FOR UFC 329: MCGREGOR VS HOLLOWAY 2, PEAKING WITH RECORD-BREAKING 8M STREAMS IN U.S. AND LATIN AMERICA

Event Marks Most Concurrent Streams for Any Exclusive Live Event on Paramount+

Thursday, July 16 (Los Angeles) - Paramount+ announced today nearly 16M* viewers and a record-breaking 8M peak concurrent streams for UFC 329: McGregor vs Holloway 2 in the U.S. and Latin America - more than any other exclusive live event and behind only Super Bowl LVIII across all live events for the streamer.

The five-bout Main Card, held at a sold-out T-Mobile Arena in Las Vegas on Saturday, July 11, averaged 6.5M* viewers in the U.S. and Latin America, according to Nielsen (U.S.) and Adobe Analytic + Channel Partner (Latin America).

VIEWERSHIP HIGHLIGHTS FOR UFC 329 (U.S. + Latin America only):

Viewers Reached: 15.9M

U.S.: 14.3M*

Latin America: 1.6M**

Peak Concurrent Streams UFC 329: 8.3M**

UFC Freedom 250: 7.9M**

UFC 324: 5.93M**

Live Average Minute Audience/Streaming Views (Main Card): 6.5M

U.S.: 6.1M*

Latin America: 0.4M**

Social Highlights***:

UFC 329 was the #1 Most Social Telecast of the day with 12.0M interactions for the main event.

Conversation volume was up +13% vs. UFC 328, with 751K mentions over the weekend.

#UFC329 trended on X for more than 9 hours Worldwide and 19 hours in the U.S. peaking at #1 for 4 hours.

*: U.S. viewership based on Nielsen Live Streaming Custom Analysis; 1-minute qualifier; Qualifications Available Upon Request; P2+.

**Adobe Analytics and Channel Partner Data from 5:00pm - 11:47pm ET on 7/11; no co-viewing or delayed viewing included: 1-minute qualifier.

***Talkwalker Social Content Ratings, Episode, Live, Linear Window, 7/11/26; Meltwater, 7/10/26-7/12/26 12pm ET; GetDayTrends, 7/10/26-7/12/26

The main event concluded in 69 seconds as Max Holloway secured a first-round TKO against Conor McGregor, whose return from a five-year layoff ended after he suffered an early knee injury. Paddy Pimblett claimed Performance of the Night honors by submitting Benoît Saint Denis via D'Arce choke in just 52 seconds.

Since the beginning of the year, 20 million subscriber households have watched more than 200 million hours of UFC programming on Paramount+ - delivering viewership more than 23x the average pay-per-view event over the past two years.

This Saturday, July 18, UFC heads to Oklahoma City as former world champions Dricus Du Plessis and Kamaru Usman headline UFC Fight Night: Du Plessis vs. Usman in a middleweight showdown live on Paramount+.

Paramount+ and UFC are approximately six months into a seven-year deal that includes all Numbered Events and Fight Nights in the U.S. and Latin America, along with select offerings in Australia. UFC and Paramount+ also recently announced the expansion of UFC Numbered Event Main Card rights to Canada beginning in 2027, with all events available exclusively on Paramount+ without the additional pay-per-view cost.

About Paramount, a Skydance Corporation

Paramount, a Skydance Corporation (Nasdaq: PSKY) is a leading, next‑generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. The Company's portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS, CBS News, CBS Sports, Nickelodeon, MTV, BET, Comedy Central, SHOWTIME(R), Paramount+, Pluto TV, Skydance Animation, Film, Television, and Interactive/Games, and the newly established Paramount Sports Entertainment. For more information, please visit www.paramount.com.

About UFC(R)

UFC(R) is the world's premier mixed martial arts (MMA) organization, with more than 700 million fans and approximately 363 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while distributing programming to an estimated 1 billion broadcast and digital households across 210 countries and territories. UFC's athlete roster features the world's best MMA athletes, representing more than 75 countries. The organization's digital offerings include UFC FIGHT PASS(R), one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok.