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[08/10/26 - 10:37 AM]
Discovery's Shark Week Delivers Best Ratings in Seven Years
Primetime telecasts averaged a 0.77 L3 rating among Adults 25-54, marking the largest year-over-year increase in 13 years and the first year of ratings growth since 2023.
[via press release from Discovery Channel]

DISCOVERY'S SHARK WEEK DELIVERS BEST RATINGS IN SEVEN YEARS

Discovery Channel Ranks As #1 Primetime Cable Network in All Key Demos for the Week of July 26 - August 1

(New York, NY) August 10, 2026 - Shark Week returned on Sunday, July 26, delivering its strongest performance in seven years and driving Discovery Channel to rank as the #1 primetime cable network for the week among Adults, Men, and Women 25-54.

Shark Week primetime telecasts averaged a 0.77 L3 rating among Adults 25-54, marking the largest year-over-year increase in 13 years and the first year of ratings growth since 2023.

Discovery Channel owned seven of the top 10 telecasts of the week among Adults 25-54, excluding sports with: Air Jaws: Red, White & Breach (#2), Invasion of the Mega Sharks (#4), Expedition Unknown: Shark Secrets (#5), Jaws vs. Orca (#7), K-Pop Shark Heroes (#8), House of Sharks (#9) and Jurassic Sharks (#10).

The momentum extends to Shark Week's social media channels, with the franchise delivering 230 million impressions and generating 161 million video views since the start of the campaign in May.

"Shark Week is the must-see event of the summer. We are thrilled that this year's slate of programming connected with fans across every platform and fueled the cultural conversation all week long," said Joseph Boyle, Head of Content, Discovery Channel. "Whether it was launching our first K-pop anthem, capturing spectacular great white breaches, or showcasing encounters with some of the ocean's most bizarre creatures, this unique blend of entertainment kept fans tuning in every night."

About Discovery Channel

Across every platform, Discovery Channel is dedicated to connecting audiences who have a passion for adventure and crave a connection to the world around them. Popular series including Deadliest Catch, Expedition Unknown, Naked and Afraid and Gold Rush, along with Shark Week, the annual tentpole programming event, serve as trusted portals that transport viewers directly into thrilling, real, high stakes moments. Through smart, authentic characters whose stories inform and inspire, Discovery celebrates the men and women who will stop at nothing to explore new spaces and achieve their dreams. For more information, please visit www.discovery.com

Discovery Channel is part of Warner Bros. Discovery (NASDAQ: WBD), a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products which also include: Discovery Channel, HBO Max, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, Discovery Turbo, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.





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