WISCONSIN-NOTRE DAME ON NBC & PEACOCK IS NBC SPORTS' THIRD-MOST WATCHED NOTRE DAME FOOTBALL GAME SINCE 2005, AVERAGING 8.1 MILLION VIEWERS

Audience for Fighting Irish Victory on Sunday Night Peaked at 9.7 Million Viewers in Second Quarter; Game is Most-Streamed Notre Dame on NBC Simulcast Ever

Washington State-Washington on NBC & Peacock Averaged 5.5 Million Viewers on Sunday Afternoon - NBC Sports' Most-Watched Afternoon Big Ten Game since Package Began in 2023

Western Michigan-Michigan Matchup Averaged 4.5 Million Viewers on Saturday Night, Peaking at 6.7 Million Viewers in Final Quarter Hour (10:45-11pm ET)

STAMFORD, Conn. - Sept. 10, 2026 - The Wisconsin-Notre Dame "Shamrock Series" game from Lambeau Field this past Sunday night is NBC Sports' third-most watched Notre Dame Football game since 2005, averaging 8.1 million viewers on NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics.

The audience for the No. 4 Fighting Irish's 41-13 victory peaked at 9.7 million viewers in the second quarter (9:15-9:30 p.m. ET) as Notre Dame led 13-10. Viewership for the full game (7:43-11:02 p.m. ET) ranks third among Notre Dame Football games on NBC since 2005's "Bush Push" game vs. USC, trailing a pair of thrillers (10.6 million viewers for No. 6 Ohio State at No. 9 Notre Dame in 2023, and 10.4 million for No. 1 Clemson and No. 3 Notre Dame double OT matchup in 2020). Additionally, Wisconsin-Notre Dame was the most-watched college football game of the weekend across all networks (7.4 million linear viewers; 683,000 streaming). Additional viewership highlights for NBC Sports' Week 1 college football games:

· The Badgers-Fighting Irish audience is NBC Sports' largest ever for a Notre Dame Football game where the opponent was unranked.

· Led by Peacock, Wisconsin-Notre Dame is NBC Sports' most simulstreamed Notre Dame Football game ever, with an Average Minute Audience of 683,000 viewers.

· Sunday's game is up 31% vs. Notre Dame's 2025 season-opener on NBC (Texas A&M on Sept. 13, 6.2M) and up 87% vs. Notre Dame's 2024 season-opener on NBC (Northern Illinois on Sept. 7, 4.3M).

· No. 17 Washington's 24-10 victory over Washington State in the Apple Cup on Sunday (4:02-7:43 p.m. ET) averaged 5.5 million viewers across NBC and Peacock, marking the largest audience for a Big Ten afternoon game on NBC since the package kicked off in 2023.

· No. 16 Michigan's 13-12 victory over Western Michigan averaged 4.5 million viewers across NBC and Peacock on Saturday night (7:29-11:01 p.m. ET), marking the largest audience for the season debut of Big Ten Saturday Night. Viewership for the game peaked at 6.7 million viewers in the final quarter hour (10:45-11 p.m. ET).

--NBC SPORTS--