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[09/15/26 - 01:52 PM]
NBC Sports Delivers 25+ Million Viewers for Both NFL Kickoff Game and "Sunday Night Football" Opener for First Time Since 2015
Sunday's Dallas Cowboys-New York Giants matchup averaged 25.7 million on NBC and Peacock, marking the most watched NBC "Sunday Night Football" season opener since 2015 (Giants at Cowboys), based on Nielsen Big Data inclusive of first party data. |
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NBC SPORTS DELIVERS 25+ MILLION VIEWERS FOR BOTH NFL KICKOFF GAME AND "SUNDAY NIGHT FOOTBALL" OPENER FOR FIRST TIME SINCE 2015
Cowboys-Giants is Most-Watched Sunday Night Football Opener since 2015, Averaging 25.7 Million Viewers on NBC and Peacock
Cowboys-Giants Audience Peaked at 29.0 Million Viewers in Second Quarter
STAMFORD, Conn. - Sept. 15, 2026 - NBC Sports kicked off the 21st season of Sunday Night Football - primetime's #1 show for an unprecedented 15 consecutive years - with a pair of games on NBC and Peacock that both averaged at least 25 million viewers - marking the first time since 2015 that the NFL Kickoff Game and the SNF opener each topped 25 million viewers.
Sunday's Dallas Cowboys-New York Giants matchup averaged 25.7 million on NBC and Peacock, marking the most watched NBC Sunday Night Football season opener since 2015 (Giants at Cowboys), based on Nielsen Big Data inclusive of first party data. Cowboys-Giants also topped last season's thrilling SNF opener (Bills 41, Ravens 40) by 4%.
Including last Wednesday's average audience of 25.1 million viewers for Patriots-Seahawks in the NFL Kickoff Game, both NBC Sports NFL games on the opening weekend averaged 25+ million viewers for the first time since 2015, which featured Steelers-Patriots (Thursday) and Giants-Cowboys (Sunday) games both decided by one score.
The audience for Sunday's Cowboys-Giants matchup (8:25-11:29 p.m. ET), a 28-20 New York victory, peaked at 29.0 million viewers on NBC and Peacock in the second quarter (9-9:15 p.m. ET).
--NBC SPORTS--
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[10/30/26 - 08:57 AM]
ABC News Wins Across Friday Night, Sunday Morning and Late-Night
"20/20: Help Dale Find Dee" ranked as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.
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[10/29/26 - 03:25 PM]
Champions at Last: 14.2 Million Viewers Projected for FOX Sports' Coverage of Milwaukee Brewers World Series Clinch
13,476,000 viewers tuned in for World Series Game 4 presented by Capital One across FOX and FOX Deportes.
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[10/29/26 - 12:21 PM]
ABC Thursday Returns Strong with "9-1-1" and "9-1-1: Nashville" Rising Over Previous Season Averages
The Season 10 debut of "9-1-1" (8 p.m.) earned 8.14 million Total Viewers after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, based on Nielsen's competitive multiplatform measurement.
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[10/28/26 - 03:31 PM]
Cowboys-Eagles on "Monday Night Football" Delivers 18.8M Viewers
Seven weeks into ESPN's Super Bowl LXI season, "Monday Night Football" is up 26% compared to the same point in 2025, averaging 19M viewers.
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[10/28/26 - 11:30 AM]
"The Drew Barrymore Show" Hits All-Time Series High
This season to date, "The Drew Barrymore Show" averaged 1.90 million total viewers, up +36% year over year.
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[10/28/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 19
"The Terminal List," "Carrie," "Reacher," "Neagley," and "Off Campus" led all original series worldwide.
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[10/27/26 - 03:36 PM]
College Football on FOX Scores Big Numbers in Week 8
7,015,000 viewers tuned into FOX "Big Noon Saturday" for Indiana's win over Michigan.
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[10/27/26 - 03:14 PM]
FOX's "America's Game of the Week" Roars with 24,670,000 Viewers in Week 7
The network's Sunday window ranks as the #1 program in all of television through the first seven weeks of the season (24,749,000 average).
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[10/27/26 - 03:10 PM]
NFL's First-Ever Paris Game Draws 7.7M Viewers, Concluding Strong October for NFL Network
NFL Network's October International Series slate is averaging 7.1M viewers, up 18% vs. the network's overall six-game International Series average last season.
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[10/27/26 - 03:03 PM]
No Time Like October: FOX Sports Drives in 12,259,000 Viewers for Game 1 and 10,854,000 Viewers for Game 2
Both telecasts were the most-watched of their respective days on any network.
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[10/27/26 - 02:59 PM]
NBC and Peacock Deliver Most-Watched WNBA Finals Game 4 Ever
Led by Gabby Williams' 17 points, Golden State's 67-62 win over Atlanta peaked at 2.5 million viewers for the game's exciting conclusion from 3:30-3:45 p.m. ET.
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[10/27/26 - 02:40 PM]
"College GameDay Built by The Home Depot" Continues Record-Setting Season; ESPN Networks Deliver Three of the Top Five Games Across All Nets
Ole Miss/Texas (8.1 million) was the top game of the week and added to ESPN's nine total games this season with 8+ million viewers.
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[10/27/26 - 02:06 PM]
Chiefs-Seahawks Is Most Watched Week 7 NBC "Sunday Night Football" Game Since 2013, Averaging 26.3 Million Viewers on NBC & Peacock
The audience peaked at 29.0 million viewers on NBC and Peacock in the second quarter (9:30-9:45 p.m. ET).
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[10/27/26 - 01:01 PM]
"Crystal Lake" Makes Killer Debut on Peacock
"Crystal Lake" has generated 1.3 billion minutes watched over its first 11 days, making it the fourth highest scripted original series ever on Peacock.
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[10/26/26 - 11:32 AM]
ESPN's NBA Opening Week Delivered Its Largest Audience Since 2014
The Philadelphia 76ers' victory over the Cleveland Cavaliers averaged 2.5 million viewers, up 26% from last year's comparable game.
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