DESCRIPTION: (from CNBC's press release, March 2015) CNBC today announced its popular original series, "The Profit," will return for a third season on Tuesday, May 12 at 10pm ET/PT. The 12 one-hour episodes will showcase serial entrepreneur and investor Marcus Lemonis, who puts his own money on the line to help save and grow struggling businesses across the country. This season, Lemonis will bring his famous "three Ps" principle (People, Process, and Product) to nine small businesses hailing from a variety of industries. From a Staten Island burger joint... to a Missouri cosmetics company... to a Massachusetts drum maker... these companies face very different challenges. But they also have one thing in common: they need Lemonis's help.