or


[08/11/14 - 09:30 AM]
Video: National CineMedia (NCM) and TNT Turn Moviegoers into "Virtual Extras" On the Big Screen in New "Legends" Promotion
Utilizing green screen technology and "near real time" editing, select moviegoers were then inserted into the new Legends "trailer" as "virtual extras."

[via press release from TNT]

National CineMedia (NCM) and TNT Turn Moviegoers into "Virtual Extras" On the Big Screen in New "Legends" Promotion

In a U.S. cinema advertising first, moviegoers in New York City this past weekend got to steal the scene in a big screen promo for TNT's new drama series Legends during NCM's FirstLook pre-show program.

From Aug. 8-10, TNT and National CineMedia (NCM) set up a special Legends booth in the lobby of the Regal Union Square movie theater to capture video of moviegoers on their way in to see a film. Utilizing green screen technology and "near real time" editing, select moviegoers were then inserted into the new Legends "trailer" as "virtual extras," creating one-of-a-kind, long-form content pieces unique to each movie and showtime throughout the weekend. TNT and NCM noted which films the video participants were going to see, and those audience members were surprised and delighted to see themselves up on the big screen alongside Legends star Sean Bean in the new action-packed show promo.

The promotion ran in front of all PG-13 and R-rated movies over the weekend. Once their respective movies were over, participants were emailed a copy of their personal Legends promo to share across their own social networks.

A sneak peek at TNT's Legends can be seen in NCM's FirstLook nationwide in AMC, Cinemark, Regal Entertainment Group and other top movie theaters through the end of August, as well as across NCM's online and mobile networks. Legends is slated to premiere on Wednesday, Aug. 13, at 9 p.m. (ET/PT), exclusively on TNT.

"TNT has always had the uncanny ability to create unique interactions with moviegoers, which is why we're thrilled that they are the first to showcase this new exciting cinema advertising technology," said Cliff Marks, president of sales & marketing with National CineMedia (NCM). "The opportunity to bring the moviegoer into the Legends content provides an engagement experience like no other - one they will be talking about long after they leave the movie theater."

"TNT's Legends promotion with NCM uses the power of technology to bring consumers into the world of the series and give them a taste of what the lead character experiences when he begins to question his own identity," said Tricia Melton, senior vice president of entertainment marketing and branding for TNT, TBS and Turner Classic Movies. "It's great to watch the reactions of people when they see themselves inserted into the Legends trailer. At first there's a sense of surprise and disorientation, followed by disbelief and eventually that 'boom' moment when they realize what's happening. We're proud that TNT is once again taking the lead in finding new ways to connect with consumers on an emotional level."

About Legends

An undercover agent is plunged into a terrifying mystery over his own identity in TNT's intense new drama series Legends, starring Screen Actors Guild Award(R) winner Sean Bean (Game of Thrones, The Lord of the Rings). Based on the award-winning book by master spy novelist Robert Littell, Legends is being produced by Fox 21, with Howard Gordon (Homeland, 24), Alexander Cary (Homeland, Lie to Me) and Jonathan Levin (Charmed), Brad Turner (24) and showrunner David Wilcox (Fringe) serving as executive producers.

About National CineMedia (NCM)

National CineMedia operates NCM Media Networks, the #1 weekend network in America and the largest cinema advertising network reaching moviegoers on-screen, on-site, online and on mobile devices. NCM offers captivating entertainment content, national reach and unparalleled audience engagement across its digital in-theater network of over 19,800 screens (100% percent digital) in over 1,500 theaters in 183 Designated Market Areas(R) (49 of the top 50). During 2013, over 710 million moviegoers attended theaters that exclusively present NCM's FirstLook pre-show program, including AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC), and 40 other leading regional theater circuit affiliates. National CineMedia, Inc. (NASDAQ: NCMI) owns a 45.8% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com.

About TNT

TNT is television's destination for drama. Seen in 101 million households and ranking among cable's top networks, TNT is home to such original drama series as Rizzoli & Isles, Major Crimes, Falling Skies, The Last Ship, Murder in the First, Perception, Dallas and Franklin & Bash. TNT's upcoming slate of original scripted dramas includes Legends, The Librarians, Public Morals, Proof and Transporter The Series, which will make its U.S. television debut on the network this fall. TNT also features such dramatic unscripted series as Cold Justice and the upcoming On the Menu and Wake Up Call. In addition, TNT is the cable home to popular dramas like Hawaii Five-0, Castle, The Mentalist, Bones and Supernatural; primetime specials, such as the Screen Actors Guild Awards(R); blockbuster movies; and championship sports coverage, including NASCAR, the NBA and the NCAA Division I Men's Basketball Championship.

TNT is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.





  [august 2014]  
S
M
T
W
T
F
S
     


· LEGENDS (TNT)





most recent video | view all posts
[10/03/25 - 07:01 AM]
Video: "27 Nights" - Official Trailer - Netflix
When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.

[10/03/25 - 04:01 AM]
Video: "Steve" - Official Trailer #2 - Netflix
Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.

[10/02/25 - 03:01 PM]
Video: "Twisted Wonderland" - Trailer - Disney+
Your favorite villains reimagined in ways you've never dared to dream.

[10/02/25 - 11:54 AM]
Video: "9-1-1" Official Trailer - Premieres October 9 on ABC and Stream on Hulu
Watch now and get ready to take off into a new season premiering October 9 on ABC and stream on Hulu.

[10/02/25 - 10:15 AM]
Video: Starz Releases Explosive Trailer and Key Art for the Third and Final Season of "Power Book IV: Force," Premiering November 7
After cutting ties in New York, Tommy's (Joseph Sikora) newfound family and the allure of Chicago's ruthless drug game enticed him to stay and set his sights on taking over the Windy City.

[10/02/25 - 10:02 AM]
Video: "Marvel's Spidey and Iron Man: Avengers Team-Up!" Theme Song and Key Art Revealed
The special premieres Thursday, Oct. 16, on Disney Jr. (8 a.m. EDT/PDT) and later that day on Disney Channel and Disney Jr. On Demand.

[10/02/25 - 09:00 AM]
Video: ALLBLK Rolls Out Trailer for New Coming-of-Age Drama Series, "G.R.I.T.S.," Premiering October 30
The eight-episode series follows three friends navigating life, ambition and womanhood in the South.

[10/02/25 - 08:01 AM]
Video: "Charlotte's Web" - Official Trailer - HBO Max Family
Experience the power of friendship in the latest adaptation of E.B. White's "Charlotte's Web"

[10/02/25 - 07:26 AM]
Video: Investigation Discovery Sets Premiere Date & Debuts First Look at Gripping Family Mystery Documentary, "The Secrets We Bury"
An empathetic account of a Long Island family unwinding a decades old mystery around their father's disappearance, "The Secrets We Bury" will premiere Tuesday, December 16.

[10/02/25 - 06:04 AM]
Video: Prime Video Releases the Official Trailer and Brand-New Imagery for the Second Season of "Maxton Hall - The World Between Us"
Viewers finally return to Maxton Hall Private School with three new episodes on November 7, with a new episode following weekly on Prime Video.

[10/02/25 - 03:01 AM]
Video: "Breathless" Season 2 - Official Trailer - Netflix
A passionate medical team is devoted to saving lives in a bustling public hospital where tensions - and romance - keep their pulses racing.

[10/02/25 - 01:01 AM]
Video: Netflix Unveils Official Trailer for "Amsterdam Empire" Starring Famke Janssen
When Jack's (Jacob Derwig) affair comes to light, his wife Betty (Famke Janssen) hatches a bitter plan to strip him of the thing he loves most: The Jackal, his coffeeshop empire.

[10/01/25 - 01:01 PM]
Video: "Son of a Donkey" - Official Trailer - Netflix
Theo comes up with chaotic schemes to save his impounded car. Meanwhile, his dying dad will stop at nothing to find himself a new kidney.

[10/01/25 - 10:05 AM]
Video: Paramount+ Launches Official Trailer for "Landman" Season Two Premiering on November 16
In season two, as oil rises from the earth, so do secrets - and Tommy Norris's (Billy Bob Thornton) breaking point may be closer than he realizes.

[10/01/25 - 10:04 AM]
Video: Tubi Rings in Spooky Season with Hair-Raising Trailer for "R.L. Stine's Pumpkinhead"
A teenager, Sam thought moving to Redhaven was the worst part - until his brother Finn vanishes and no one, not even their mom, remembers he existed.