or


[02/03/17 - 08:02 AM]
Video: National Geographic Debuts First-Ever Spot in Sunday's Big Game for Highly Anticipated Scripted Series "Genius"
The 45-second spot, entitled "Bad Romance," teases the upcoming scripted series, premiering Tuesday, April 25.

[via press release from National Geographic Channel]

NATIONAL GEOGRAPHIC DEBUTS FIRST-EVER SPOT IN SUNDAY'S BIG GAME FOR HIGHLY ANTICIPATED SCRIPTED SERIES "GENIUS" - PRODUCED BY McCANN NEW YORK

"Bad Romance" Features GENIUS' Geoffrey Rush as Albert Einstein, Teasing Upcoming Series From Executive Producers Brian Grazer and Ron Howard

GENIUS Spot Also Reveals Series Premiere Date of Tuesday, April 25

(WASHINGTON, D.C. - Feb. 3, 2017) - National Geographic today released the network's first-ever stand-alone spot for this Sunday's championship football game, premiering immediately following Lady Gaga's highly anticipated halftime show. The 45-second spot, entitled "Bad Romance," teases the upcoming scripted series GENIUS, from executive producers Brian Grazer and Ron Howard and starring Geoffrey Rush as Albert Einstein ("The Kings Speech," "Pirates of the Caribbean," "Shine"), Emily Watson ("Theory of Everything," "The Book Thief") as Elsa Einstein and Johnny Flynn ("Clouds of Sils Maria," "Song One," "Lovesick") as younger Einstein. The official trailer for the series was released last month (watch here) and Rolling Stone recently declared the series one of the "25 Most Anticipated TV Shows of 2017."

Premiering in the U.S. on Tuesday, April 25 (and around the world in 171 countries and 45 languages), GENIUS charts how Albert Einstein, an imaginative, rebellious patent clerk who struggled to land an academic post in his early years, went on to become the greatest scientific mind of the 20th century, all while juggling volatile, passionate and complex personal relationships. Ron Howard makes his prime-time television drama directorial debut with the series premiere episode airing April 25.

The commercial featuring Rush as Einstein, shot in Prague earlier this week, was created for National Geographic by ad agency McCann New York. The ad opens with Einstein in his study, picking up a violin, tapping into his well-known passion for playing Bach and Mozart.

As the spot continues, Einstein starts playing the most beautiful, frenzied sonata, and halfway through the commercial, viewers will recognize the piece as Lady Gaga's hit song "Bad Romance" - although a version not heard like this before. The song "Bad Romance" �subtly teases Einstein's little-known lothario ways. In fact, Einstein once said, "Lasting harmony with a woman [was] an undertaking in which I twice failed rather disgracefully."

Einstein plays the song with tremendous passion and emotion, exactly the way we imagine he would - while at the same time reflecting a sense of his tumultuous love life. The violin sings out harmoniously; there are moving rapid flashes of handwritten scientific equations symbolizing his rebellious, no-holds-barred approach to science. Einstein then abruptly stops, and as he sticks out his tongue - Einstein's signature gesture - and we reveal the series premiere date of Tuesday, April 25.

"We are excited to take this opportunity to promote our first-ever global scripted series, GENIUS, starring Geoffrey Rush and Emily Watson during one of America's most-watched television events," said Courteney Monroe, CEO, National Geographic Global Networks. "It's a simple and engaging commercial that not only tapes into the zeitgeist of Lady Gaga's highly anticipated halftime performance, but also perfectly represents the surprising side of Einstein the series captures. We hope it will cut through the noise, force viewers to take notice and give this broader audience a glimpse into the National Geographic brand of premium content."

The spot was conceived by McCann New York and directed by acclaimed commercial director Ivan Zachari�.

"We wanted to create a beautiful commercial that was true to the character of Albert Einstein," said Eric Silver, Chief Creative Officer, North America, McCann. "We knew Einstein frequently played violin as a brainstorming technique. The timing of our placement immediately after Lady Gaga's halftime performance felt like serendipity, giving us the perfect platform to bring the adored physicist to life in a memorable way."

The first season of GENIUS is based on Walter Isaacson's critically acclaimed book "Einstein: His Life and Universe." GENIUS is executive produced by Imagine's Brian Grazer, Ron Howard and Francie Calfo, and co-produced by Anna Culp; showrunner, executive producer and writer is Ken Biller; from OddLot Entertainment, Gigi Pritzker and Rachel Shane are executive producers and Melissa Rucker is co-producer; Sam Sokolow and Jeff Cooney from EUE/Sokolow are also executive producers. Writer Noah Pink, who adapted the series for the screen, is co-executive producer. For National Geographic, Carolyn G. Bernstein is executive vice president and head of global scripted development and production.

About National Geographic Partners LLC:

National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic's media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children's media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 128 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers ... and reaching over 730 million people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. For more information visit natgeotv.com or nationalgeographic.com, or find us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.





  [february 2017]  
S
M
T
W
T
F
S
   


· GENIUS (NGC)





most recent video | view all posts
[05/23/18 - 11:00 AM]
Video: Official Trailer Revealed for Season Two of TNT's "Claws"
As previously announced, the series returns Sunday, June 10 at 9:00/8:00c.

[05/23/18 - 10:02 AM]
Video: CBS All Access Reveals Official Trailer and Additional Key Art for "Strange Angel"
Based on George Pendle's book of the same name, the series is inspired by the real life story of Jack Parsons and explores the dramatic intersection between genius and madness, science and science fiction.

[05/22/18 - 10:44 AM]
Video: WE tv Reveals a Jaw-Dropping Sneak Peek of the Highly-Anticipated Return of Season 2 of "Mama June: From Not to Hot" Premiering June 15 at 9:00PM ET/PT
Mama June is headed back to the pageant circuit on the season two return of "Mama June: From Not to Hot."

[05/22/18 - 07:06 AM]
Video: Trailer Debut - "The Staircase" on Netflix June 8
"The Staircase" follows the compelling story of Michael Peterson, a crime novelist accused of killing wife Kathleen after she is found dead at the bottom of a staircase in their home, and the 16 year judicial battle that followed.

[05/22/18 - 06:31 AM]
Video: A Very Important Man, A Very Dangerous Secret, A Very Unexpected Problem - "A Very English Scandal" Arrives June 29
Hugh Grant and Ben Whishaw star in the shocking true story of the first British politician to stand trial for conspiracy to murder.

[05/21/18 - 07:08 AM]
Video: AMC Releases All-New "Preacher" Promo in Anticipation of the Season Three Premiere on Sunday, June 24 at 10:00 PM ET/PT
The fiery new promo raises the curtain on our sinister cast of characters including Jesse, Cassidy, Tulip, Gran'ma, Allfather, God Dog, and many more.

[05/18/18 - 03:06 PM]
Video: Showtime(R) Debuts Trailer for "Just Another Immigrant"
The 10-episode, half-hour series will air back-to-back episodes on Fridays beginning on June 8 at 9:00/8:00c.

[05/18/18 - 12:12 PM]
Video: Netflix Releases All New Trailer & Key Art for "The Break with Michelle Wolf," Every Sunday Beginning May 27th
Wolf shares a first look of what's to come each week with this trailer: sketches, guests, and jokes Michelle could only get away with on Netflix.

[05/17/18 - 09:05 AM]
Video: The CW's New Fall Series Teasers & Extended First Looks
The network offers a first look at newcomers "Charmed" and "All American."

[05/17/18 - 08:00 AM]
Video: One Last Mission - The "Sense8" Finale Trailer Is Here!
The "Sense8" series finale launches globally on June 8, only on Netflix.

[05/16/18 - 02:32 PM]
Video: First Look Trailers of CBS' New Series for Fall 2018
Get your first look at dramas "Magnum P.I.," "FBI" and "God Friended Me"; plus comedies "Happy Together," "Murphy Brown" and "The Neighborhood."

[05/16/18 - 12:11 PM]
Video: "Five Points" Trailer from Kerry Washington + Facebook Watch
Premiering June 4, "Five Points" will debut with three episodes available at 9am PT/12pm ET.

[05/16/18 - 11:03 AM]
Video: Netflix Releases New Trailer for "Unbreakable Kimmy Schmidt"
The first six episodes of the fourth season premieres Wednesday, May 30 on Netflix.

[05/16/18 - 07:00 AM]
Video: See What's to Come This Season on "Total Bellas"
Season three will follow Nikki Bella and John Cena through their ups and downs as they plan their wedding and face the challenges that go into preparing for the big day.

[05/15/18 - 01:00 PM]
Video: Trailers of ABC's New Series
Get your first look at "The Rookie," "Whiskey Cavalier," "Single Parents," "The Kids Are Alright," "Grand Hotel," "A Million Little Things" and "The Fix."