[12/04/17 - 01:28 PM] Video: National Geographic Releases Fan-Generated Music Video for Seven-Time Grammy Award-Winning Lady Antebellum's "Army," Along with Musicians on Call and iHeartMedia In addition to the #MyArmyContest, National Geographic also launched the #LongRoadHome social activation campaign.
[via press release from National Geographic Channel]
NATIONAL GEOGRAPHIC RELEASES FAN-GENERATED MUSIC VIDEO FOR SEVEN-TIME GRAMMY AWARD-WINNING LADY ANTEBELLUM'S "ARMY," ALONG WITH MUSICIANS ON CALL AND IHEARTMEDIA
National Geographic Launches Social Activation Campaigns
#MyArmyContest and #LongRoadHome
Campaigns Coincide With Global Event The Long Road Home,
Based on Martha Raddatz's New York Times Best-Seller
Starring Michael Kelly, Jason Ritter, Kate Bosworth, Sarah Wayne Callies,
Noel Fisher and Jeremy Sisto
The Long Road Home Airs Tuesdays at 10/9c on National Geographic
(Washington, D.C. - Dec. 4, 2017) National Geographic (@NatGeoChannel), along with Musicians On Call (@musiciansoncall) and iHeartMedia are today releasing a music video for multiplatinum trio Lady Antebellum's sentimental song "Army" off their No. 1-selling and Grammy-nominated album "Heart Break" (Capitol Records Nashville). The network joined forces with the band to find out who is in YOUR army to produce the video with footage provided by fans on social media.
Using the hashtag #MyArmyContest and tagging @NatGeoChannel on social media, fans submitted photos and videos of their personal heroes for the chance to be featured in the music video, which can be found at http://natgeotv.com/MyArmyContest. The partnership to create the music video, which began in October, honors veterans and their families and supports troops' long-term well-being on their long road home. The #MyArmyContest and #LongRoadHome campaigns coincide with the network's global miniseries event The Long Road Home, which focuses on the amazing courage of the U.S. 1st Cavalry Division ambushed in Iraq in 2004 and also the brave families on the homefront.
In addition to the #MyArmyContest, National Geographic also launched the #LongRoadHome social activation campaign. For every use of #LongRoadHome across Facebook, Twitter and Instagram, National Geographic will donate $1 to Musicians On Call, which brings live and recorded music to the bedsides of veterans in health care facilities, for a total up to $75,000 to support its Bedside Performance Programs. Fans can also purchase The Long Road Home soundtrack on iTunes, and a portion of the proceeds will go to Musicians On Call.
"Musicians On Call is proud to partner with National Geographic and Lady Antebellum to bring live music to the bedsides of veteran patients," said Pete Griffin, Musicians On Call President. "To date, our volunteer musicians have performed for over 47,000 veterans and their families at 16 veterans facilities, and with their support we deliver the healing power of music to even more."
Episode six of The Long Road Home, titled "A City Called Heaven," airing on Tuesday, Dec. 5, at 10/9c on National Geographic, focuses on Pfc. Tomas Young (Noel Fisher), a heroic 24-year-old soldier who joined the Army just a few days after Sept. 11. In the course of battle, before he can ever fire his weapon, Young is struck by an enemy bullet and severely wounded.
About "The Long Road Home"
No soldier fights alone. Based on the New York Times best-selling book by internationally acclaimed journalist Martha Raddatz, The Long Road Home tells the story of "Black Sunday," when a small platoon of soldiers from the 1st Cavalry Division was ferociously ambushed in Sadr City, Baghdad, in April 2004. Eight Americans would make the ultimate sacrifice that day, and more than 65 would be seriously wounded.
The eight-part global miniseries event airs Tuesdays at 10/9c on National Geographic and offers viewers a gripping and intimate look at the toll war takes on soldiers and their families. The adrenaline-fueled and deeply emotional journey follows the action on two fronts: the chaotic and terror-filled streets of Sadr City and the homefront at Fort Hood, where family members desperately await news of their loved ones. The Long Road Home ensemble cast includes Michael Kelly, Jason Ritter, Kate Bosworth, Sarah Wayne Callies, Noel Fisher and Jeremy Sisto.
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About Lady Antebellum
The current two-time Grammy-nominated trio Lady Antebellum brings an empowering call of independence found in the title track of "Heart Break" that serves as their latest single and was written by Dave Haywood, Charles Kelley, Hillary Scott, Jesse Frasure and Nicolle Galyon. "Heart Break" provides "a bedrock for the entire record" (Paste) as "Scott takes satisfaction in feminine independence" (NPR) with "a touch of darkness and a clever play on words" (Rolling Stone). The Grammy- and CMA-nominated album follows more than 18 million units, nine No. 1 hits and countless other honors including seven Grammys, Billboard Music Awards, People's Choice Awards and Teen Choice Awards.? For more information, visit www.ladyantebellum.com.
About Musicians On Call
Musicians On Call was founded in 1999 with the mission of bringing live and recorded music to the bedsides of patients in health care facilities ranging from children's hospitals to adult facilities, Veterans Affairs hospitals and hospices. To date, its volunteers have played for more than 600,000 patients, families and caregivers across the country. By delivering live, in-room performances to patients undergoing treatment or unable to leave their beds, MOC adds a dose of joy to life in a health care facility. MOC supporters over the years include Bruce Springsteen, Kelly Clarkson, Lady Antebellum, Justin Timberlake, Ed Sheeran, Reba, Gavin DeGraw, Darius Rucker, Pharrell, Amos Lee, Nick Jonas, Rachel Platten and many more. For more information, visit www.musiciansoncall.org .
About National Geographic Partners LLC
National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic's media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children's media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 129 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers ... and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. For more information visit natgeotv.com or nationalgeographic.com, or find us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.
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