MEET MASABA GUPTA, THE UNAPOLOGETIC HOT MESS, IN NETFLIX'S NEXT

Netflix releases the trailer of its upcoming fictionalized series, Masaba Masaba, based on the designer's life releasing on August 28, 2020

Mumbai, August 14 , 2020: What is life if not for a glorious mess at every step of the way? And who knows this better than our very own Masaba Gupta? An unconventional life, famous mother, juggling her fashion label, complicated matters of the heart... hell, even an unusual name -- can this woman catch a break? Well, the answer to that is a little more complex than a straight-up "yes or no". Grab your girl gang and buckets of popcorn to find out in Netflix's upcoming fictionalised series, Masaba Masaba, slated to hit your screens on August 28, 2020.

Inspired by Masaba Gupta's story, the series gives you a sneak peek into the contrasting lives she lives -- from the fancy dos she attends with her celebrity friends to moments she is crying into a bottle of wine on the floor of her apartment, Masaba is as real as it gets. Masaba Masaba is a celebration of her life, successes and failures alikes, packing in a ton of fun, laughter and tongue-in-cheek humour that is synonymous with her and her actor mother, Neena Gupta.

Starring Masaba and Neena in lead roles, and as themselves, the series also presents an ensemble cast including Neil Bhoopalam, Rytasha Rathore, Smaran Sahu and Satyadeep Mishra in pivotal roles. What's more, the series is also peppered with surprise acts from celebrities like Kiara Advani, Farah Khan, Shibani Dandekar, Pooja Bedi, Gajraj Rao, amongst others.

At the launch of the trailer, producer Ashvini Yardi (Viniyard Films), said, "As the producer and creator of this series, I am genuinely excited to bring this first-of-a-kind concept for viewers. Masaba and Neenaji are inspiring women with a story to tell. It is the perfect recipe of fun, wit, inspiration, and emotion, all rolled into one. This series gave us a chance to experiment with a new format of fiction which is based on the real-life moments of a celebrity. We are glad to have partnered with Netflix in bringing this story to a global audience."

Co-writer and director Sonam Nair added, "Masaba and Neena Gupta are my kind of women -- confident, hardworking, sassy, and, most importantly, brave. We rarely see women in all their complexities on screen, and this was a chance to show them as they really are, including not just their strengths and achievements, but also their flaws, insecurities and messes. And to show that perhaps famous people are also just people after all. At the end of the day, they also stalk their exes, and suck in their stomachs before walking into a room, and lie to their bosses! I'm just waiting patiently (OK very impatiently) for the series to launch on Netflix!"

Highs and lows, ups and downs -- despite it all, if there's one thing Masaba Gupta can bet on, it's herself.

Masaba Masaba releases exclusively on Netflix this August 28, 2020.

About Netflix

Netflix is the world's leading streaming entertainment service with 193 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

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About Viniyard Films

Viniyard Films is one of India's most vibrant and forward thinking production and entertainment solution companies to emerge in recent times. Founded by former Colors & Zee TV Head Ashvini Yardi, and partner at Grazing Goat Pictures LLP, Viniyard Films is currently spearheading investment into quality, subject-driven TV production, Entertainment Solutions and Celebrity Management.