Streaming On The Roku Channel January 18, 2023

Watch the Official Trailer:

Cast: Brian Orakpo Jr, Brianna Orakpo, Bitura Orakpo, Brea Orakpo, Shantel Griffin, Mya Griffin, Michael B. Griffin, Mikenzie Griffin, Bryan Hynson, Brian Orakpo, Michael Griffin

Genre: Reality Show, Baking Show, Docu-comedy

Executive Producers: Michael Strahan, Constance Schwartz-Morini, and FredAnthony Smith for SMAC Productions. Mike Ferry and Cathy Boxall for The Story Lab. Roy Bank also serves as executive producer.

Producer: The Story Lab and SMAC Productions, a division of SMAC Entertainment

When former NFL teammates Michael Griffin and Brian Orakpo decided to dip their toes into entrepreneurship, they knew they wanted to go about it differently. The former Pro Bowlers saw the hands-off, detached approach some athletes take in their investments and recognized they needed to be more attentive about the steps they took to ensure success. Prior to being cupcake guys, Griffin and Orakpo played for the Tennessee Titans as safety and linebacker respectively. It was in Tennessee that the men ate and fell in love with Gigi's cupcakes which was based in Nashville and was the largest cupcake franchise brand in the country. After finishing in the league, Griffin opened a franchise of Gigi's Cupcakes in Austin, alongside Orakpo and their longtime friend Bryan Hynson. The Cupcake Guys shows how our cast goes from Football stars to Cupcake Kings.

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About Roku

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*According to Nielsen.

About SMAC Productions

SMAC Productions is the premium content division of SMAC Entertainment, founded by Constance Schwartz-Morini and Michael Strahan, producing scripted and non-scripted television, film, and audio for a wide range of networks and distributors, including HBO, Showtime, ABC, CBS, ESPN, E!, DIRECTV, NFL Network, Nickelodeon, Roku, Audible and Prime Video. Among their credits are: $100,000 Pyramid (ABC), More Than An Athlete - Michael Strahan (ESPN), The Cost of Winning (HBO), Coach Prime (Prime Video), Play it Forward (Showtime), and Snoop Dogg Presents The Joker's Wild (TNT). Upcoming projects include: BS High (HBO), The Cupcake Guys (Roku) and The Underdoggs (MGM). SMAC is also developing the scripted series Cayne for BET+ based on Ian Smith's novel The Unspoken. For more information, visit www.smac-ent.com.

About The Story Lab

The Story Lab is part of dentsu International, a global investor, Emmy-nominated production company, and distributor of premium entertainment content (original TV series, animation, documentaries, and feature films). The Story Lab is headquartered in London with offices around the world, including Lagos, Singapore, Paris, Madrid, Sydney, and Mumbai. The Story Lab US is based in Los Angeles, CA.