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[02/22/21 - 09:00 AM]
BET+ Lands Macro Television Studios and Hillman Grad Productions "Birth of Cool" Series from Juel Taylor and Tony Rettenmaier
The series orbits around Crispus Attucks High, a predominantly black high school in Compton.







BIRTH OF COOL (BET PLUS)
DEVELOPMENT HISTORY:
2/22/21
STATUS:
currently in development (2021-2022 season)
DEVELOPMENT STAGE:
ordered to series
ADDITIONAL NOTES:
10 episodes
DESCRIPTION:
(from BET's press release, February 2021) Today, BET+, the premiere streaming service for the Black audience, announced the production of the new original series, "BIRTH OF COOL," in partnership with MACRO Television Studios (RAISING DION, GENTEFIED) and Hillman Grad Productions (QUEEN AND SLIM, THE CHI, TWENTIES). The ten-episode series marks MACRO Television Studios' first series with BET+ and Lena Waithe's third original production with the brand. "BIRTH OF COOL" was created by writer-director Juel Taylor (CREED II, THEY CLONED TYRONE) and writer Tony Rettenmaier (THEY CLONED TYRONE). Taylor will also direct the pilot. The series orbits around Crispus Attucks High, a predominantly black high school in Compton. The half-hour dramedy follows the adventures and misadventures of both students and teachers, on campus and off, as they try to make it through the weird, hilarious, stressful, often sobering, sometimes surreal school year, while (hopefully) growing a bit in the process.
CREW INFORMATION:
· Charles D. King as EP
· David Morris as EP
· Juel Taylor as CRTR/EP/DIR (Pilot)
· Lena Waithe as EP
· Marta Fernandez as EP
· Rishi Rajani as EP
· Tony Rettenmaier as CRTR/EP
GENRE(S):
· comedy (all)
· comedy (single-camera)
STUDIO INFORMATION:
· Endeavor Content
· Hillman Grad Productions
· MACRO Television Studios