DESCRIPTION: (from A&E's press release) The true story of the woman who created one of the most famous pop icons of all time: Barbie. Ruth Handler, the founder of the Mattel Toy Company, invented the Barbie Doll and, in doing so, changed the way the world views women. Named after her children Barbara and Ken, Handler's creation became one of the most successful products ever created and the object of derision by the feminist movement. Handler was later kicked out of the company she founded, following an accounting scandal and a battle with breast cancer. She then launched her own prosthetic breast company that later sold for over $1 million. FOREVER BARBIE: THE RUTH HANDLER STORY is based on the book by M.G. Lord. Delia Fine serves as the executive producer for A&E Network and David Craig is the supervising producer. The executive producers are City Entertainment, Josh Maurer (And Starring Pancho Villa As Himself, The Pentagon Papers, Introducing Dorothy Dandridge) and Alixandre Witlin. Also producing are Casey Bierer, Mark Geldman and Ron Yanover.