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[06/06/08 - 11:00 AM]
The Premiere of "Swingtown" Builds on Its "Csi" Lead-In Among Adults 18-49 and Adults 25-54
CBS spins the numbers for Thursday, June 5.
[via press release from CBS]

THE PREMIERE OF "SWINGTOWN" BUILDS ON ITS "CSI" LEAD-IN AMONG ADULTS 18-49 AND ADULTS 25-54

"Swingtown" Tops NBC's Competing New Drama "Fear Itself " in Viewers and Key Demos

The premiere of CBS's SWINGTOWN, about the culturally transformative decade of the 1970s, built on its CSI lead-in among adults 18-49 and adults 25-54 and topped the competing debut of NBC's "Fear Itself," according to preliminary Nielsen live plus same day ratings for Thursday, June 5.

Airing against ABC's Game 1 of the NBA Finals (Lakers vs. Celtics), SWINGTOWN(P) premiered in second place in households (6.0/10), viewers (8.58m), adults 25-54 (3.4/09) and adults 18-49 (2.7/08).

SWINGTOWN improved on its CSI lead-in by +17% in both adults 25-54 and adults 18-49 and retained 94% of CSI's household delivery and 91% of viewers. Versus the time period a year ago, SWINGTOWN was up +17% in adults 18-49 and +10% in adults 25-54.

Against NBC's premiere of "Fear Itself", SWINGTOWN topped NBC by +71% in households (vs. 3.5/06), +48% in adults 25-54 (vs. 2.3/06), +35% in adults 18-49 (vs. 2.0/06) and by +3.35m viewers (vs. 5.23m, +64%).

Viewers who missed last night's SWINGTOWN premiere can watch the full episode on cbs.com and across the CBS Audience Network.

Updated Thursday ratings will be available this afternoon.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

FINAL -- THE PREMIERE OF "SWINGTOWN" BUILDS ON ITS "CSI" LEAD-IN AMONG ADULTS 18-49 AND ADULTS 25-54

"Swingtown" Tops NBC's Competing New Drama "Fear Itself " in Viewers and Key Demos

The premiere of CBS's SWINGTOWN, about the culturally transformative decade of the 1970s, built on its CSI lead-in among adults 18-49 and adults 25-54 and topped the competing debut of NBC's "Fear Itself," according to updated Nielsen live plus same day ratings for Thursday, June 5.

Airing against ABC's Game 1 of the NBA Finals (Lakers vs. Celtics), SWINGTOWN (P) premiered in second place in households (5.9/10), viewers (8.57m), adults 25-54 (3.4/09), adults 18-49 (2.8/08) and placed first in women 25-54 (4.3/11).

SWINGTOWN improved on its CSI lead-in by +17% in adults 18-49, +13% in adults 25-54 and retained 91% of CSI's household delivery and 89% of viewers. Versus the time period a year ago, SWINGTOWN was up +22% in adults 18-49 and +10% in adults 25-54. Compared to last week's time period delivery, SWINGTOWN was up +33% in adults 18-49 (from 2.1/06) and +21% in adults 25-54 (from 2.8/07).

Against NBC's premiere of "Fear Itself," SWINGTOWN topped NBC by +69% in households (vs. 3.5/06), +48% in adults 25-54 (vs. 2.3/06), +40% in adults 18-49 (vs. 2.0/06) and by +3.31m viewers (vs. 5.26m, +63%).

Viewers who missed last night's SWINGTOWN premiere can watch the full episode on cbs.com and across the CBS Audience Network.





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· CSI: CRIME SCENE INVESTIGATION (CBS)
· FEAR ITSELF (NBC)
· SWINGTOWN (CBS)




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