or


[02/03/09 - 08:50 AM]
Head & Shoulders Teams Up with CBS Interactive to Create New Original Web Series 'Heckle U,' Premiering Monday, FeB. 9
The 10-webisode series stars Tom Arnold, Owen Benjamin, Katie Cleary, Kirk Fox and Chris Wylde.

[via press release from CBS]

Head & Shoulders Teams Up With CBS Interactive to Create New Original Web Series 'HECKLE U,' Premiering Monday, Feb. 9

Original Webisode Series To Feature Owen Benjamin ("House Bunny") and Tom Arnold

LOS ANGELES and SAN FRANCISCO, Feb. 3 -- CBS Interactive announced today a partnership with Head & Shoulders to launch its new original scripted Web series HECKLE U, executive produced by NuMedia Studios. The series stars Tom Arnold ("Happy Endings") and Owen Benjamin ("House Bunny"). Benjamin is also co-directing the series with James Boyd ("Halflife"). On Feb. 9, the 10-webisode series will premiere exclusively on CBS.com (www.cbs.com) and TV.com. The series will also feature Katie Cleary ("CSI: NY"), Kirk Fox ("Forgetting Sarah Marshall") and Chris Wylde ("Descent").

HECKLE U is the story of Chance Stevens' road to glory as a professional heckler for the fictional Montana University. In each episode, Chance and his uncle, Lou the bartender, tell sexy reporter Amanda Marsh about a new adventure, from overcoming his Heckler's Block, to winning the Championship game. Along the way, we meet Darrell, Chance's best friend and heckling partner in crime, and Todd, Chance's jealous half-brother.

Each webisode will premiere on CBS.com, TV.com, and across the CBS Audience Network. Three new webisodes will be released during the first week, followed by a single new webisode a week for the remainder of the series. HECKLE U will also be promoted across CBS Interactive platforms.

"With the amount of time guys are spending on the Internet, Head & Shoulders sees this as a new way to interact with them," said Julie Marchant-Houle, Head & Shoulders North American Marketing Director. "The creativity and energy of the HECKLE U series and its all-star cast help bring to life the brand's equity in a unique way, and we're excited for guys to see the series."

"Web originals are definitely a win-win for both programmers and marketers -- by collaborating with a marketer from day one we give them a chance to build in real integrations, that are enjoyable for the audience and authentic to the story," said Anthony Soohoo, Senior Vice President and General Manager of CBS Interactive Entertainment and Lifestyle division. "HECKLE U is a great opportunity to take advantage of the Web as a new medium to create compelling programming that also lets marketers like Procter & Gamble extend their brands in new and innovative ways."

Following is a list of the 10 webisodes in order of appearance:

Pilot: Amanda Marsh reluctantly arrives at a nearly empty dive bar to write a story about professional heckler, Chance Stevens. She's not thrilled with her assignment, and after Chance regales her with one of his best heckling stories, she remains unimpressed.

Preparation H.E.C.K.L.E.R.S.: Chance explains the intricacies of heckling. You have to practice your game face (and make sure it doesn't look like an ad for Rabies Awareness), dig up dirt on the Internet (just make sure you're connected), and always keep your eyes peeled (you never know when your partner in crime is going to slap you). The journey to a flawless heckle is not all fun and games.

The Rules: Chance demonstrates the rules of heckling with some old battle stories. Electric shock therapy helps with preparation, and you should never underestimate the power of a sexy girl to distract the angry guards.

Heckler's Block: Todd, Chance's loser half-brother, tries to set the heckling story straight with a tale of Chance's failure. In Todd's version, Chance and Darrell are bumbling, obnoxious, weepy fools. Oh...and they stink at heckling.

Arch Rivals: Todd and Chance fight with sporks while Chance gives his side of Todd's story, which involves a heroic fight against Heckler's Block and a helpful cheerleader.

The Proposition: Chance recounts his "story of origin" as a professional heckler, complete with an interrogation scene and a promising offer from a rich Montana U fan.

The Interview: Chance tells the story of the hecklers' TV debut. After both hecklers cope with their stage fright, they fight against the man by kidnapping the conservative reporter who is interviewing them. It's okay, though...they feed him frozen pizza rolls.

Big Men on Campus: Chance continues the story of the hecklers' rise to fame. When Darrell and Chance make it into the paper, their celebrity reaches new heights...and Chance's ego blows up like a balloon. Hey, the girls love him and the guys want to be him. Who wouldn't eat that up?

Heart of a Champion, Part 1: Chance's big head gets in the way of his master heckling and Darrell can't do it on his own. It looks like the team is going to lose the big Championship Game. But Amanda's skepticism and Leo's self-promotion finally get to Chance before he can finish telling his story.

Heart of a Champion, Part 2: Chance comes through during halftime by dressing as a preacher and giving a discouraging sermon to the opposing team. As Amanda finishes her interview, a mysterious man enters the bar to give Chance the offer of a lifetime.

Cast:

OWEN BENJAMIN as CHANCE, the main character who recently gets hired with his best friend to become professional hecklers for the Montana University basketball team.

TOM ARNOLD as LOU THE BARTENDER, Chance's uncle and the perfect audience for him to share his crazy heckling adventures.

Katie Cleary as AMANDA, a reporter for The Chronicle who interviews Chance about his glory days of heckling.

KIRK FOX as DARRELL, Chance's best friend and wacky heckling partner.

CHRIS WYLDE as TODD, Chance's half brother and rival.

In addition to watching the series online, viewers are invited to participate in sharing their original comedic videos as part of the "Thoughtless Thoughts: Your Mind is Free to Wander" Sweepstakes. It is amazing what else you can spend your time thinking about when you know your hair is flake-free because of Head & Shoulders. Viewers can upload their video at CBS.com and one lucky winner will receive a trip to Las Vegas for him/her and four of his/her friends. Users will also find bonus content, a "best heckle" widget, and a number of Head & Shoulders vignettes. No purchase necessary to enter. See Rules for details at CBS.com.

A variety of community tools are also available, including:

Commenting, Rating, & Reviews --- Fans can post comments and rate each webisode

Sharing Features --- Embed, email, social networking and more.

Voting --- Viewers can vote on their favorite entries from the contestants of the "Thoughtless Thoughts: Your Mind is Free to Wander" Sweepstakes

HECKLE U is Executive Produced by Michael Kernan and Huntley Ritter of NuMedia Studios. Kernan is the former Co-Head of New Media at ICM, where he packaged shows such as the upcoming MSN experience around ICM author Thomas Friedman's "The World Is Flat" book, and created a multi-platform television in development with MySpace with Ritter, also a client of ICM.

NuMedia recently packaged the Funny or Die team with Fatal1ty, the world's foremost gamer, to create a site for gamers called "Pwn Or Die". NuMedia is also currently producing a web series with MySpace starring Ian Ziering called "Man vs. Monday" about the worst possible Monday experience.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. With more than 170 million people visiting its properties each month, it is the 8th largest Web property globally. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET and Last.fm, span popular categories like technology, entertainment, sports, news and business.

About Head & Shoulders(R)

One of Procter & Gamble's most trusted billion dollar brands, Head & Shoulders has helped provide millions of consumers with relief from dandruff symptoms including visible flakes, redness, dryness, itchiness and irritation for over 40 years. The proprietary zinc pyrithione (ZPT) formula in Head & Shoulders effectively maximizes the bio-availability of ZPT enabling it to get to the source of dandruff more effectively. Offering a full line of shampoos and conditioners, Head & Shoulders provides both scalp and hair care. Head & Shoulders products are available at food, drug and mass market retailers. For additional information visit www.headandshoulders.com.





  [october 2024]  
S
M
T
W
T
F
S
  


· CSI: NEW YORK (CBS)





[10/31/24 - 02:31 PM]
NBC Will Groove Into the Holiday Season with "A Motown Christmas" Special Hosted by Smokey Robinson and Halle Bailey
The special will include performances featuring more than 25 Motown hits, performed by Smokey Robinson, Gladys Knight, Martha Reeves and the Vandellas, and the Temptations.

[10/31/24 - 02:15 PM]
ABC News Announces 72+ Hours of Coverage and Analysis of the 2024 Election with Special Programming on ABC, ABC News Live and ABC News Digital Platforms, Including the ABC News App, Hulu and Disney+
"World News Tonight" anchor and managing editor David Muir will lead the network's coverage.

[10/31/24 - 01:16 PM]
BET+ Renews Emmy-Nominated "The Ms. Pat Show" for a Fifth Season
Additionally, BET Media Group also extended its overall deal with star Patricia "Ms. Pat" Williams.

[10/31/24 - 01:00 PM]
It's Holiday Time at The CW! Celebrate the Season with Festive Programming
Highlights include the series finale of "Superman & Lois" (December 2); the return of "Children Ruin Everything" (November 29); and "Christmas with The Chosen: Holy Night" (December 15).

[10/31/24 - 12:01 PM]
Video: "Squid Game" Season 2 - Official Teaser - Netflix
Heralding the return of the worldwide hit, a new chapter unfolds as Gi-hun comes back with an agenda, having given up on leaving for the US.

[10/31/24 - 11:04 AM]
Bravo's "The Real Housewives of Orange County" Three-Part Reunion Begins Thursday, Nov. 7 at 9 P.M. ET/PT
Host Andy Cohen sits down with housewives Shannon Storms Beador, Heather Dubrow, Tamra Judge, Gina Kirschenheiter, Emily Simpson, Jennifer Pedranti and new housewife Katie Ginella to revisit the epic season that saw dramatic highs and staggering lows.

[10/31/24 - 10:01 AM]
TNT Sports' "The Match: Superstars" Special Two-Night Primetime Event to Showcase Some of Biggest Names in Sports and Entertainment - Thursday, Nov. 21 and Friday, Nov. 22, on TNT & Max
"The Match: Superstars" will be headlined by iconic celebrities across sports and entertainment, including Bill Murray, Mark Wahlberg, Charles Barkley, Wayne Gretzky, Michael Phelps, Nate Bargatze, Ken Griffey, Jr., and Blake Griffin, competing from Breakers West Country Club in West Palm Beach, FL.

[10/31/24 - 09:01 AM]
Video: Peacock Debuts Trailer for New Original Series "Eat Slay Love"
The series brings together Grammy-nominated singer Nivea and her girl gang - Eva Marcille, Tammy Rivera and London Hughes - as they journey through Vietnam to celebrate Nivea's 41st birthday and embark on new adventures.

[10/31/24 - 09:01 AM]
HBO Releases First Look Images from the New Original Drama Series "It: Welcome to Derry"
The series will debut in 2025 on HBO and will be available to stream on Max.

[10/31/24 - 09:01 AM]
Video: AMC Networks Releases Bewitching New Trailer for Season Two of "Anne Rice's Mayfair Witches" Premiering January 5 on AMC and AMC+
Starring Alexandra Daddario, Jack Huston, Harry Hamlin, Tongayi Chirisa and Alyssa Jirrels, the new season will debut Sunday, January 5 on AMC+ and AMC.

[10/31/24 - 08:02 AM]
"Saturday Night Live's" 50th Season Continues with Back-to-Back Shows This November
Bill Burr (November 9) and Charli xcx (November 16) are on tap to host in the coming weeks.

[10/31/24 - 08:00 AM]
CBS Presents "The Making of Gladiator II," A Primetime Special Featuring an Exclusive Behind-the-Scenes Look at the Paramount Pictures Film, Monday, Nov. 18 on CBS
This inside look offers unprecedented access encompassing all aspects of production, from the grand scope of the set - including reconstructing Ancient Rome - to characters, combat training, costumes, historical accuracy, scoring and more.

[10/31/24 - 07:55 AM]
Multimillion Selling Pop Band Ace of Base Reveal Their Full Story to the Present in Documentary Series "Ace of Base: All That She Wants" Premiering in US Thursday, December 5 Only on Viaplay
This uncensored documentary captures Ace of Base's fascinating story - where grandiose pop dreams, charts and money collide with relentless adversity, performance anxiety and shattered friendships.

[10/31/24 - 07:47 AM]
Peacock Announces January 9 Premiere Date for the Third Season of Emmy Award Winning Reality Competition Series "The Traitors"
The Emmy Award-winning competition-reality series returns for a third season with an all-new lineup of familiar faces, hosted again by the impossibly stylish and devastatingly witty Alan Cumming.

[10/31/24 - 07:22 AM]
The CW Network Brings Shoppable TV to ACC Football in Innovative Partnership with Shopsense AI
Beginning November 2 with the Virginia Tech at Syracuse game, viewers will be able to shop game-day essentials and team merchandise directly from their mobile devices with technology powered by Shopsense's latest enterprise Commerce Operating System (Commerce OS).