[07/01/03 - 12:00 AM]
TNN's Animated 'Strip' Delivers
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- TNN's legal battles didn't stop its new animated block from delivering last week as the network's combination of "Ren & Stimpy," "Gary the Rat" and "Stripperella" averaged 1.4 million viewers on Thursday night.

More importantly the self-titled "first network for men" delivered in its target demographic, outperforming prior-year levels in its time period by 61% among total viewers, 83% in men 18-49 (1.1 rating/575,000 viewers) and 200% in men 18-34 (1.5 rating/390,000 viewers). Overall the block was number one among basic cable for the night among men 18-34 and men 18-49, second only to ESPN's NBA draft coverage.

TNN's big winner for the night was "Stripperella," starring Pamela Anderson, at 11:00/10:00c which racked up a 1.7 household rating and 2 million total viewers. Those numbers were up a whopping 155% in year-to-year comparisons among total viewers for TNN, 150% in men 18-49 (1.5 rating/795,000 viewers) and 250% in men 18-34 (2.1 rating/535,000 viewers).

"Ren & Stimpy's Adult Party Cartoon" held its own at 10:00/9:00c, averaging a 1.1 household rating and 1.4 million total viewers. That's up 51% from TNN's viewership last year as well as up 100% in men 18-49 (1.0 rating/531,000 viewers) and 225% in men 18-34 (1.3 rating/324,000 viewers).

At 10:30/9:30c, the debut of "Gary the Rat" also performed well, notching a 1.1 household rating and 1.3 million total viewers, up 34% from the network's numbers last year. "Gary" was also up 57% among men 18-49 (1.1 rating/548,000 viewers) and 133% among men 18-34 (1.4 rating/358,000 viewers).

Rounding out the night was a classic episode of "The Ren & Stimpy Show" at 11:30/10:00c which averaged 898,000 total viewers, up 12% in year-to-year comparisons. The classic "Ren" was also up 33% among men 18-49 (0.8 rating/405,000 viewers) and 117% among men 18-34 (1.3 rating/327,000 viewers).

  [july 2003]  


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