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[10/08/03 - 12:00 AM]
'One Tree Hill,' 'Eve' Top Freshman Growth
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- Just three of the 27 new series that have premiered so far this season have seen their audiences grow from their respective premiere numbers. Surprisingly those three are UPN's "Eve" and the WB's "One Tree Hill" and "Run of the House." "Hill" tops the bunch with a stunning 32% build from its debut (3.3 million vs. 2.5 million). At the bottom of the list are three of NBC's freshman series: "Happy Family," "Whoopi" and "Miss Match," each of which saw their overall viewership drop by almost one-fourth in their second weeks.

Here's a complete list of how each of this fall's new series have seen their total audience rise or fall in their second weeks:

1. "One Tree Hill" (WB)
Week 1 (09/23): 2.5 million total viewers, 1.9 household rating/3 share
Week 2 (09/30): 3.3 million, 2.4/4
Change: +32.00%

2. "Eve" (UPN)
Week 1 (09/15): 4.0 million, 2.7/4
Week 2 (09/22): 4.9 million, 3.2/5
Change: +22.50%

3. "Run of the House" (WB)
Week 1 (09/11): 2.5 million, 1.6/3
Week 2 (09/18): 2.7 million, 1.9/3
Change: +8.00%

4. "All About the Andersons" (WB)
Week 1 (09/12): 3.2 million, 2.4/4
Week 2 (09/19): 3.2 million, 2.2/4
Change: Even

5. "10-8" (ABC)
Week 1 (09/28): 9.1 million, 5.6/9
Week 2 (10/05): 8.9 million, 5.6/9
Change: -2.20%

6. "All of Us" (UPN)
Week 1 (09/16): 4.7 million, 3.2/5
Week 2 (09/23): 4.4 million, 3.0/5
Change: -6.38%

7. "Las Vegas" (NBC)
Week 1 (09/22): 12.3 million, 8.7/14
Week 2 (09/29): 11.5 million, 7.6/11
Change: -6.50%

8. "Navy N.C.I.S." (CBS)
Week 1 (09/23): 13.0 million, 8.9/14
Week 2 (09/30): 12.1 million, 8.4/13
Change: -6.92%

9. "Joan of Arcadia" (CBS)
Week 1 (09/26): 13.5 million, 8.7/16
Week 2 (10/03): 12.5 million, 8.4/15
Change: -7.41%

10. "I'm With Her" (ABC)
Week 1 (09/23): 13.2 million, 8.5/13
Week 2 (09/30): 12.0 million, 7.7/12
Change: -9.09%

11. "Rock Me Baby" (UPN)
Week 1 (09/16): 2.8 million, 2.1/3
Week 2 (09/23): 2.5 million, 1.8/3
Change: -10.71%

12. "The Brotherhood of Poland, N.H." (CBS)
Week 1 (09/24): 8.1 million, 5.6/9
Week 2 (10/01): 7.2 million, 5.1/8
Change: -11.11%

12. "Steve Harvey's Big Time" (WB)
Week 1 (09/11): 3.6 million, 2.3/4
Week 2 (09/18): 3.2 million, 2.1/4
Change: -11.11%

14. "Threat Matrix" (ABC)
Week 1 (09/18): 7.6 million, 5.1/8
Week 2 (09/25): 6.7 million, 4.7/7
Change: -11.84%

15. "Cold Case" (CBS)
Week 1 (09/28): 15.9 million, 10.5/16
Week 2 (10/05): 14.0 million, 9.3/14
Change: -11.95%

16. "Two and a Half Men" (CBS)
Week 1 (09/22): 18.4 million, 12.1/18
Week 2 (09/29): 16.2 million, 10.2/15
Change: -11.96%

17. "The Mullets" (UPN)*
Week 1 (09/16): 2.3 million, 1.7/3
Week 2 (09/23): 2.0 million, 1.3/2
Change: -13.04%

18. "Coupling" (NBC)
Week 1 (09/25): 15.3 million, 10.6/16
Week 2 (10/02): 12.9 million, 8.8/13
Change: -15.69%

19. "Like Family" (WB)
Week 1 (09/19): 3.8 million, 2.5/5
Week 2 (09/26): 3.2 million, 1.8/3
Change: -15.79%

20. "Hope & Faith" (ABC)
Week 1 (09/26): 11.8 million, 7.8/14
Week 2 (10/03): 9.9 million, 6.6/11
Change: -16.10%

21. "The Handler" (CBS)
Week 1 (09/26): 12.6 million, 8.5/16
Week 2 (10/03): 10.5 million, 6.8/12
Change: -16.67%

22. "The Lyon's Den" (NBC)
Week 1 (09/28): 12.3 million, 8.2/13
Week 2 (10/05): 10.1 million, 7.1/11
Change: -17.89%

23. "Luis" (FOX)
Week 1 (09/19): 4.2 million, 2.8/5
Week 2 (09/26): 3.3 million, 2.2/4
Change: -21.43%

24. "Jake 2.0" (UPN)
Week 1 (09/10): 3.7 million, 2.3/4
Week 2 (09/17): 2.9 million, 1.9/3
Change: -21.62%

25. "Miss Match" (NBC)
Week 1 (09/26): 7.7 million, 5.4/10
Week 2 (10/03): 5.9 million, 4.2/8
Change: -23.38%

26. "Whoopi" (NBC)
Week 1 (09/09): 15.1 million, 9.8/17
Week 2 (09/16): 11.3 million, 7.9/13
Change: -25.17%

27. "Happy Family" (NBC)
Week 1 (09/09): 14.7 million, 9.7/16
Week 2 (09/16): 10.0 million, 7.0/11
Change: -31.97%

Historically, the overwhelming majority of new programs see a decline in viewership in their second weeks. It's just a question then of how much of that audience they retain over the following weeks.

* "The Mullets" actually premiered on Thursday, September 11, outside of its regular time slot. We're only counting airings on the same night.





  [october 2003]  
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T
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· 10-8 (ABC)
· ALL ABOUT THE ANDERSONS (WB)
· ALL OF US (CW)
· BROTHERHOOD OF POLAND, NH, THE (CBS)
· COLD CASE (CBS)
· COUPLING (NBC)
· EVE (UPN)
· HANDLER, THE (CBS)
· HAPPY FAMILY (NBC)
· HOPE & FAITH (ABC)
· I'M WITH HER (ABC)
· JAKE 2.0 (UPN)
· JOAN OF ARCADIA (CBS)
· LAS VEGAS (NBC)
· LIKE FAMILY (WB)
· LUIS (FOX)
· LYON'S DEN, THE (NBC)
· MISS MATCH (NBC)
· MULLETS, THE (UPN)
· NCIS (CBS)
· ONE TREE HILL (CW)
· ROCK ME BABY (UPN)
· RUN OF THE HOUSE (WB)
· STEVE HARVEY'S BIG TIME CHALLENGE (WB)
· THREAT MATRIX (ABC)
· TWO AND A HALF MEN (CBS)
· WHOOPI (NBC)





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