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[09/21/04 - 12:00 AM]
NBC's 'The Apprentice' Brushes Up to Procter & Gamble as Candidates Create and Implement Pr Campaign for New Flavor of Crest Toothpaste (September 23, 9:00-10:00pm Et)

[via press release from NBC]

NBC�S 'THE APPRENTICE' BRUSHES UP TO PROCTER & GAMBLE AS CANDIDATES CREATE AND IMPLEMENT PR CAMPAIGN FOR NEW FLAVOR OF CREST TOOTHPASTE (SEPTEMBER 23, 9:00-10:00PM ET)

TRUMP CONTINUES TO SHAKE THINGS UP IN SURPRISING AND UNORTHODOX BOARDROOM

NEW YORK -- September 21, 2004 �- Episode three of "The Apprentice" begins on September 23 at 9pm ET with the dramatic aftermath from Bradford's firing and Ivana attempts to come to her senses after narrowly escaping Trump's wrath. "Mosaic" and "Apex" are then summoned by Trump for task #3: to create an innovative, grass-roots public relations campaign for Crest Refreshing Vanilla Mint toothpaste. Working within an established budget, teams were judged by P&G executives based upon their ability to create the most buzz for this new product.

One team enlists the support of some celebrity power while the other team resorts to fun and games on the streets of New York. And then Trump shakes things up in the boardroom again as the third person is fired. "There were not enough cameras to cover the mayhem in this week's boardroom," said Creator and Executive Producer, Mark Burnett.

"MOSAIC": Pamela, Raj, John, Chris, Kelly, Andy, Wes, and Kevin

"APEX": Ivana, Jennifer C., Jennifer M., Stacie J., Stacy R., Sandy, Elizabeth and Maria

Week 3 Boardroom Exemption: Kelly

"For the first time in television history, a new product will be introduced and launched to America on a reality TV program," said Diane Dietz, General Manager, Crest, North America. "This is not simulated, this is not a test, this is true reality. Our consumers are clearly watching 'The Apprentice' so we could think of no better place to launch Crest Refreshing Vanilla Mint. And the reality is that our target consumer is buzzing about 'The Apprentice.'"

About P&G (NYSE: PG):

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands including Pampers�, Tide�, Ariel�, Always�, Whisper�, Pantene�, Bounty�, Pringles�, Folgers�, Charmin�, Downy�, Lenor�, Iams�, Crest�, Actonel�, Olay�, Clairol Nice 'n Easy�, Head & Shoulders�, and Wella�. The P&G community consists of almost 110,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





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· APPRENTICE, THE (NBC)





[12/06/16 - 08:41 AM]
Bask in the Summer Heat with Bravo Media's New Series "Summer House" Premiering Monday, January 16 at 10PM ET/PT
"Summer House" brings together a group of nine friends who work hard during the week, but on the weekends between Memorial Day and Labor Day, they share a summer house to let loose in a big way that speaks to their exclusive, high-end lifestyle.

[12/06/16 - 08:11 AM]
Ring in the New Year with Marathons of Award-Winning Series "Breaking Bad" and "The Walking Dead" on AMC
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[12/05/16 - 06:18 PM]
Jimmy Kimmel Talks Oscars(R) Host Gig on "Jimmy Kimmel Live!"
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[12/05/16 - 05:29 PM]
For the First Time, "This Is Us" Beats "Empire" in L+3 18-49 Ratings for the Primetime Week
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[12/05/16 - 03:28 PM]
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[12/05/16 - 01:30 PM]
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[12/05/16 - 01:18 PM]
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The 10-week competition kicks off Monday, January 2 at 8:00/7:00c on Food Network.

[12/05/16 - 01:04 PM]
Netflix Announces Slate of Original Films, Documentaries and Series at the 2017 Sundance Film Festival
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[12/05/16 - 12:22 PM]
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[12/05/16 - 12:08 PM]
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[12/05/16 - 11:19 AM]
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[12/05/16 - 11:11 AM]
"Star Glam Tour" - Free Glam Services On-the-Go Beginning Today
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[12/05/16 - 11:01 AM]
Freeform's "Moments to Celebrate" Programming Event, Begins Monday, December 26, and Continues Through Sunday, January 1
Look for a special sneak preview of the first episode of Freeform's upcoming new sci-fi saga, "Beyond."

[12/05/16 - 10:40 AM]
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[12/05/16 - 10:03 AM]
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