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[09/21/04 - 12:00 AM]
NBC's 'The Apprentice' Brushes Up to Procter & Gamble as Candidates Create and Implement Pr Campaign for New Flavor of Crest Toothpaste (September 23, 9:00-10:00pm Et)

[via press release from NBC]

NBC�S 'THE APPRENTICE' BRUSHES UP TO PROCTER & GAMBLE AS CANDIDATES CREATE AND IMPLEMENT PR CAMPAIGN FOR NEW FLAVOR OF CREST TOOTHPASTE (SEPTEMBER 23, 9:00-10:00PM ET)

TRUMP CONTINUES TO SHAKE THINGS UP IN SURPRISING AND UNORTHODOX BOARDROOM

NEW YORK -- September 21, 2004 �- Episode three of "The Apprentice" begins on September 23 at 9pm ET with the dramatic aftermath from Bradford's firing and Ivana attempts to come to her senses after narrowly escaping Trump's wrath. "Mosaic" and "Apex" are then summoned by Trump for task #3: to create an innovative, grass-roots public relations campaign for Crest Refreshing Vanilla Mint toothpaste. Working within an established budget, teams were judged by P&G executives based upon their ability to create the most buzz for this new product.

One team enlists the support of some celebrity power while the other team resorts to fun and games on the streets of New York. And then Trump shakes things up in the boardroom again as the third person is fired. "There were not enough cameras to cover the mayhem in this week's boardroom," said Creator and Executive Producer, Mark Burnett.

"MOSAIC": Pamela, Raj, John, Chris, Kelly, Andy, Wes, and Kevin

"APEX": Ivana, Jennifer C., Jennifer M., Stacie J., Stacy R., Sandy, Elizabeth and Maria

Week 3 Boardroom Exemption: Kelly

"For the first time in television history, a new product will be introduced and launched to America on a reality TV program," said Diane Dietz, General Manager, Crest, North America. "This is not simulated, this is not a test, this is true reality. Our consumers are clearly watching 'The Apprentice' so we could think of no better place to launch Crest Refreshing Vanilla Mint. And the reality is that our target consumer is buzzing about 'The Apprentice.'"

About P&G (NYSE: PG):

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands including Pampers�, Tide�, Ariel�, Always�, Whisper�, Pantene�, Bounty�, Pringles�, Folgers�, Charmin�, Downy�, Lenor�, Iams�, Crest�, Actonel�, Olay�, Clairol Nice 'n Easy�, Head & Shoulders�, and Wella�. The P&G community consists of almost 110,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





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· APPRENTICE, THE (NBC)





[05/26/16 - 02:37 PM]
"Comedy Bang! Bang!" Gets "Weird" with a One-Week Free Preview of This Season's Premiere Episode
IFC is previewing the first episode of this upcoming season free on IFC.com, through the IFC mobile app, On Demand and wherever the internet lives one week before it premieres on IFC on Friday, June 3.

[05/26/16 - 02:32 PM]
"Brett Gelman's Dinner in America" Special Premieres Friday, July 1st at Midnight (ET/PT) on Adult Swim
The premise is simple: A roundtable discussion in which Brett attempts to engage four distinguished actors - Loretta Devine, Shareeka Epps, Joe Morton and Mack Wilds - in an open forum on racism.

[05/26/16 - 01:43 PM]
AMC.com Releases the Director's Commentary on the "Preacher" Pilot
Series executive producers and directors Seth Rogen and Evan Goldberg give viewers an exclusive inside look at the premiere episode.

[05/26/16 - 12:41 PM]
Video: Showtime(R) Drops the New Trailer for Its Music Series "Roadies," The First Original Series from Oscar(R) Winner Cameron Crowe
The series gives an insider's look at the reckless, romantic, funny and often poignant lives of a committed group of roadies who live for music and the de facto family they've formed along the way.

[05/26/16 - 12:07 PM]
Michael Bloom Joins TBS & TNT as Senior Vice President of Unscripted Series and Specials
Most recently, Bloom was instrumental in forging the architecture for ELeague, the new eSports co-venture between Turner and WME | IMG.

[05/26/16 - 12:03 PM]
Kobe Bryant Named "Athlete of the Decade" by Spike TV
Spike TV proudly honors the Lakers' iconic superstar with its first ever "Athlete of the Decade" award to be presented at the network's 10th Annual "Guys Choice" event.

[05/26/16 - 12:02 PM]
WGN America's "Outsiders" Star David Morse Throws Out First Pitch at the Pittsburgh Pirates vs. Arizona Diamondbacks Game, In Celebration of the Start of Production on the Hit Series' Season Two
Morse's first pitch comes on the heels of Pittsburgh Mayor William Peduto declaring Wednesday, May 18 "Outsiders Day," with a proclamation ceremony at City Hall.

[05/26/16 - 12:01 PM]
NBC Olympics to Provide 4K Ultra HD Coverage of Rio Olympics to Distribution Partners
The coverage will be made available on one-day delay and will include 4K UHD footage from the Opening and Closing Ceremonies, swimming, track and field, basketball, the men's soccer final, and judo, as well as Rio scenics.

[05/26/16 - 12:00 PM]
HBO Confirms Fall Debuts for "Westworld," "Divorce," "Insecure," "High Maintenance"
Set at the intersection of the near future and the reimagined past, "Westworld" explores a world in which every human appetite, no matter how noble or depraved, can be indulged.

[05/26/16 - 11:15 AM]
Three-Time Emmy(R) Award Nominee Terrence "J" Jenkins to Co-Host "2016 Miss USA(R)" Airing Live from the New T-Mobile Arena in Las Vegas Sunday, June 5, on FOX
Fans should stay tuned for more exciting announcements about the competition.

[05/26/16 - 10:35 AM]
Jamie Lynn Spears Steps Back Into the Spotlight in New TLC Special "When the Lights Go Out"
The one-hour special premieres Sunday, June 26 at 10:00/9:00c on the cable channel.

[05/26/16 - 10:24 AM]
Logo Unveils Summer Slate with New Specials, Returning Series and Groundbreaking Documentaries
Kelly Ripa & Mark Consuelos launch the all-new summer block on Monday, May 30 as the executive producers of "Secret Guide To Fabulous: Summer," hosted by curators of taste John Gidding, Ronnie Woo, Theodore Leaf and Rob Younkers.

[05/26/16 - 10:02 AM]
Miley Cyrus, Larry David, Jimmy Fallon and Tom Hanks Join Comedy Icons Maya Rudolph and Martin Short for Premiere Episode of "Maya & Marty"
The summer series debuts this Tuesday, May 31 at 10:00/9:00c on NBC.

[05/26/16 - 10:00 AM]
Esquire Network Gets Revved Up with New Series "Wrench Against the Machine" Debuting Fall 2016
Each hour-long episode will feature new teams and new motorcycle build challenges as contestants will be tasked with building everything from café racers to choppers, bobbers and beyond.

[05/26/16 - 10:00 AM]
"Star vs. The Forces of Evil," the Annie Award-Nominated Series Starring Eden Sher, Launches Its Second Season Monday, July 11 on Disney XD
Guest stars for season two include Al Yankovic, Mayim Bialik, Melissa Rauch, Zosia Mamet, Nick Lachey, Patrick Stump and Carl Weathers.