or


[11/01/04 - 12:00 AM]
ABC Picks Up Full Season of Hit Reality Series 'Wife Swap'

[via press release from ABC]

ABC PICKS UP FULL SEASON OF HIT REALITY SERIES "WIFE SWAP"

Two Specials, "Husband Swap" and "Boss Swap," Also Set to Air This Season

The ABC Television Network has picked up the season's most successful new reality series-"Wife Swap"-for the full season of 22 episodes, it was announced today by Andrea Wong, executive vice president, Alternative Programming, Specials and Late-Night, ABC Entertainment. Two of the 22 episodes airing are specials that give a twist to the original format -- "Boss Swap," in which two very different managers swap occupations and managerial styles, and "Husband Swap," in which the husbands this time, not the wives, get to trade families and homes for two weeks.

"I'm so proud of this show," said Ms. Wong. "It has proven to be everything we hoped for -- creatively, critically and in the ratings. Thanks to RDF Media's great casting and production, we know the rest of the season is going to be fantastic."

A reality show unlike any other, "Wife Swap" presents two families with very different values who take part in a two-week challenge in which the wives from the two families exchange husbands, children and lives (but not bedrooms) to discover what it's like to live a very different woman's life. It's a mind-blowing experiment that often changes their lives forever.

"Wife Swap" has consistently defeated NBC's veteran drama "Law & Order" among Adults 18-34. On its debut telecast (9/29/04), "Wife Swap" beat "Law & Order" in Adults 18-49, and on average, the ABC and NBC shows are nearly tied in the hour in the key young adult sales demographic (4.4/11 vs. 4.5/11). "Wife Swap" ranks No. 1 in its time period among Women 18-34 (5.5/15 - tied with CBS' "C.S.I.: NY.") Versus the same weeks last year, "Wife Swap" improves ABC's performance in the hour by 25% in Total Viewers (10.0 million vs. 8.0 million) and by 52% in Adults 18-49 (4.4/11 vs. 2.9/8).

When "Wife Swap" first premiered in the UK in 2003, the series became an instant sensation and the country's most talked-about television show. The smash hit has won numerous awards, including the prestigious BAFTA Award for best reality show, and the Golden Rose-Europe's top entertainment television award-presented at the International Rose D'Or Festival. Now in its third season, the show currently airs everywhere from France to Australia, and Denmark to New Zealand. It has been sold as an acquisition or a format in more than twenty international territories.

"Wife Swap" was nominated this week for a People's Choice Award in the Favorite Reality Program (Other) category. Coincidentally, this week it also won the UK equivalent to the People's Choice Award, the UK's National Television Award voted by a nationwide poll of viewers.

"Wife Swap" is an RDF Media production. It was created by Stephen Lambert and is executive-produced by Lambert and Jenny Crowther of RDF Media ("Faking It" and "Junkyard Wars") and Michael Davies of Diplomatic ("Who Wants to Be a Millionaire"). Wendy Roth is the co-executive producer.





  [november 2004]  
S
M
T
W
T
F
S
 


· BOSS SWAP (ABC)
· CSI: NEW YORK (CBS)
· HUSBAND SWAP (ABC)
· LAW & ORDER (NBC)
· WHO WANTS TO BE A MILLIONAIRE (ABC)
· WIFE SWAP (PARAMOUNT)





[08/15/25 - 09:33 AM]
Disney Branded Television Greenlights "Coven Academy" for Disney+ and Disney Channel
Set against the moody backdrop of New Orleans, "Coven Academy" follows a trio of teenage witches-in-training who are bound by destiny to guard their city against dangerous, ancient forces.

[08/15/25 - 09:30 AM]
"Dance Moms: A New Era" Premieres on Lifetime Monday, September 8th
The reboot of Lifetime's pop culture phenomenon "Dance Moms" introduces beloved dance coach, Glo Hampton, who wants to take her students and prestigious dance school Studio Bleu to the next level, competing nationally every week.

[08/15/25 - 07:01 AM]
Netflix Celebrates Mexican Cinema Day by Announcing the Production of More National Films
This Mexican Cinema Day, Netflix celebrates those who make it possible for our stories to reach the screen and announces a new selection of national films that will premiere soon, only on Netflix.

[08/14/25 - 04:19 PM]
"The Traitors" Comes to NBC with All-New Civilian-Led Version of the Emmy Award-Winning Peacock Series Hosted by Alan Cumming
Instead of the guest list of celebrities and socialites, this time Emmy-winning host Alan Cumming is opening the doors to his now infamous castle in the Scottish Highlands to everyday people.

[08/14/25 - 01:33 PM]
With 5 Million Cross-Platform U.S. Viewers in Its First Three Days, Sunday's Season Finale Episode of "The Gilded Age" Is the Fifth Consecutive Episode to Clinch a Series High
This season is well on track to become the most watched of the series.

[08/14/25 - 12:31 PM]
NBC Sports Announces Its Complete 2025-26 NBA Regular-Season Schedule, Featuring 100 Games Across NBC and Peacock
All NBA games presented by NBC Sports will stream live on Peacock.

[08/14/25 - 12:31 PM]
ESPN & ABC's Star-Studded 2025-26 NBA Regular Season Broadcast Schedule
Marking ESPN's 24th consecutive season broadcasting NBA games, the 2025-26 campaign promises to deliver the most star-studded schedule yet - underscoring ESPN's position as the premier national home of the NBA.

[08/14/25 - 12:31 PM]
Prime Sports Unveils Inaugural 2025-26 NBA on Prime Schedule
NBA on Prime tips off with a doubleheader on Friday, October 24.

[08/14/25 - 12:01 PM]
Next on Disney+, Hulu, and ESPN - September 2025
Upcoming premieres include "Andrew Santino: White Noise" on Hulu; and "Cleopatra's Final Secret," "Dolphins Up Close with Bertie Gregory," and Top Guns: The Next Generation" on Disney+.

[08/14/25 - 12:00 PM]
Prime Video Debuts New Stand-Up Comedy Special "Larry the Cable Guy: It's A Gift"
The one-hour special will premiere September 12 on Prime Video.

[08/14/25 - 11:06 AM]
Magnolia Network Announces New Series, "The Last Wright: Building the Final Home Design of America's Greatest Architect"
The four-part limited series follows mother-daughter team Debbie Dykstra and Sarah Dykstra as they take on the ambitious challenge of building a home based on the last set of plans created by legendary architect Frank Lloyd Wright before his death in 1959.

[08/14/25 - 11:04 AM]
Prime Video Orders "Joseph of Egypt" to Series Starring Adam Hashmi, Written, and Executive Produced by Craig Wright, From 5&2 Studios
In this iconic Old Testament story, betrayed by jealous brothers, Joseph (Adam Hashmi) defies all expectations and rises to incredible power in Egypt, second only to Pharaoh. But when his past catches up with him, he is confronted with the ultimate test.

[08/14/25 - 11:03 AM]
Boyd Holbrook Joins Omar Sy in the Upcoming Action Thriller Series Set in the "Extraction" Universe
The series comes from showrunner Glen Mazzara and is also executive produced by The Russo Brothers and Sam Hargrave.

[08/14/25 - 11:00 AM]
Say Hello to the Supes of "Vought Rising" - A New Origin Story Set in the World of "The Boys" - In Production This Month
Prime Video unveils first looks at Jensen Ackles as Soldier Boy; Mason Dye as Bombsight; Elizabeth Posey as Private Angel; and Will Hochman as Torpedo.

[08/14/25 - 10:37 AM]
Lifetime Greenlights Season 2 of "Dr. Pimple Popper: Breaking Out"
Production begins top of September on the new season.