or


[11/09/04 - 12:00 AM]
3-D Hand-Crafted Likenesses of CBS Stars Enter the 'Animagic' World of the Most Famous Reindeer in CBS's First-Ever Animated On-Air Promotional Campaign Celebrating the Holidays and the 40th Anniversary of the Classic Special 'Rudolph the Red-Nosed Reindeer'

[via press release from CBS]

3-D HAND-CRAFTED LIKENESSES OF CBS STARS ENTER THE �ANIMAGIC� WORLD OF THE MOST FAMOUS REINDEER IN CBS�S FIRST-EVER ANIMATED ON-AIR PROMOTIONAL CAMPAIGN CELEBRATING THE HOLIDAYS AND THE 40TH ANNIVERSARY OF THE CLASSIC SPECIAL �RUDOLPH THE RED-NOSED REINDEER�

�Animagic� Holiday On-Air Promos to Feature Rudolph, Sam the Snowman And the Abominable Snowmonster, Joined by 3-D Caricatures of CBS Stars Marg Helgenberger, Kevin James, David Letterman, William Petersen, Jeff Probst, Doris Roberts, Ray Romano and Charlie Sheen -- And CBS Sports Announcers Greg Gumbel and Phil Simms

CBS to also Mark 40th Anniversary of Holiday Classic with Customized Affiliate On-Air Promotional Spots and a �CBS Eye on American� Video On the �Making Of� these Distinctive Stop-Motion Rudolph Promos

CBS announces its first-ever animated on-air promotional campaign that will feature 3-D caricatures of current Network personalities along with Rudolph and friends to celebrate the holidays and the 40th anniversary of the classic longest-running holiday special, RUDOLPH THE RED-NOSED REINDEER, which will be broadcast Wednesday, Dec. 1 (8:00-9:00 PM, ET/PT) on the CBS Television Network.

Rudolph, Sam the Snowman and the Abominable Snowmonster will be joined in their �Animagic� world by similarly hand-crafted likenesses of CBS stars Marg Helgenberger, Kevin James, David Letterman, William Petersen, Jeff Probst, Doris Roberts, Ray Romano and Charlie Sheen and CBS Sports announcers Greg Gumbel and Phil Simms for holiday promotional spots on the Network and customized spots for CBS affiliates.

The unique Rankin and Bass-inspired campaign, to launch in late November, will also include a two minute, behind-the-scenes making of the unique, elaborate stop-motion Rudolph spots on American Airlines� in-flight broadcast, CBS Eye on American.

�What a great way to involve the CBS family in a special holiday celebration than to tie into this classic animation style for a first-of-its kind promotion. Now, America�s Most Watched Network reaches as far as the North Pole in its quest to bring viewers some holiday cheer!,� said George Schweitzer, Executive Vice President, CBS Marketing and Communications.

In the Network promos, after the ever-jubilant Sam the Snowman proclaims �This is going to be the best holiday ever, Rudolph,� the perplexed Rudolph asks: �Yeah, but where�d you find those new elves?� The �elves� are, in fact, the �CBS stars� who are helping at the North Pole-based �CBS Holiday Workshop� -- along with the reformed, benevolent Abominable Snowmonster -- before jumping aboard Santa�s sleigh.

CBS affiliates will have the opportunity to broadcast customized versions of the holiday promotional spots -- and a modified version to promote their local toy/charity drives.

The 8 to 10 inch tall sculpted wax models of the CBS personalities in the promotional spots were based on a series of sketches of each star. Costumers then fashioned appropriately styled fabric garments for each of the tiny figures. The retro stop-motion filming process to create the 30 second Network promo took weeks to complete. This project was supervised by Ileene Mittleman, Vice President, CBS Advertising and Creative Services, and Michael Pollack, Executive Director, CBS Advertising and Promotion

RUDOLPH THE RED-NOSED REINDEER was produced by "Animagic" pioneers Arthur Rankin Jr. and Jules Bass and directed by Larry Roemer. Romeo Muller wrote the television adaptation from a story by Robert L. May. It returns for its 40th anniversary broadcast Wednesday, Dec. 1 (8:00-9:00 PM, ET/PT) on the CBS Television Network. (Originally broadcast on CBS 12/8/72 after an eight year run on another network.)





  [november 2004]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/18/18 - 03:31 PM]
"Monday Night Football" Helps ESPN Win the Night Among All Networks
ESPN spins the numbers for Monday, September 17.

[09/18/18 - 12:45 PM]
School Is Back in Session: Freeform's Hit Comedy "grown-ish" Begins Production on Season Two in Los Angeles
Chloe Bailey and Halle Bailey, real-life sisters who starred as twins and the sporty-savants Jazz Forster and Sky Forster, have been upped to series regulars.

[09/18/18 - 11:56 AM]
Velocity Ups the Ante with "Barrett-Jackson Live" from Las Vegas
Veterans Chris Jacobs, Cristy Lee, Mike Joy, Steve Magnante and Rick DeBruhl return to provide fascinating, in-depth information about each of the timeless vehicles on the grounds and on the auction block.

[09/18/18 - 11:30 AM]
Secrets of Egypt, Pompeii, The Titanic and More Revealed in New Season of Science Channel's "Unearthed" Premiering Tuesday, October 2nd at 10PM
Using scientific investigations and explosive animation to unearth the hidden secrets of iconic monuments, the series answers questions that have confounded experts for generations.

[09/18/18 - 11:03 AM]
"Suze Orman at The Apollo: Women and Money" Special to Air Exclusively on OWN Monday, October 1
The special provides a window into Orman's unparalleled appreciation that for women, money itself is not the end goal, it's the means to living a full and meaningful life.

[09/18/18 - 09:01 AM]
"Harvey Birdman, Attorney General" Premieres October 14th on Adult Swim
The new special features the original cast of voice actors reprising their roles from the beloved animated series "Harvey Birdman, Attorney at Law."

[09/18/18 - 08:31 AM]
A Reimagined, Live-Action "Avatar: The Last Airbender" Series Is Coming to Netflix
The streaming service also releases concept art for the project from John Staub.

[09/18/18 - 08:07 AM]
Monday's Broadcast Ratings: NBC's Emmy Coverage on Par with Last Year
Early results see the Peacock's telecast even with 2017 among adults 18-49.

[09/18/18 - 08:01 AM]
Netflix Picks Up BBC One's Breakout Hit "Bodyguard" Starring Richard Madden and Keeley Hawes
The streaming service will premiere the thrilling series on October 24.

[09/18/18 - 07:01 AM]
Video: Expand. Your. Mind. "Maniac" Premieres Friday on Netflix.
Watch the "ad" for the revolutionary procedure from the upcoming limited series.

[09/17/18 - 08:03 PM]
Complete Listing of 70th Emmy(R) Awards Winners
HBO's "Game of Thrones" and Amazon's "The Marvelous Mrs. Maisel" are named Outstanding Drama and Comedy Series, respectively.

[09/17/18 - 12:44 PM]
"Saturday Night Live" Premieres on Sept. 29 with Adam Driver and Kanye West
Returning for his second time as host, Emmy Award-nominated Driver recently starred in Spike Lee's critically acclaimed summer film, "BlacKkKlansman."

[09/17/18 - 10:04 AM]
Alton Brown Updates Classic Episodes of "Good Eats" with New Scenes, New Recipes and New Culinary Madness in "Good Eats: Reloaded"
The 13-episode series is both a celebration and update of favorite "Good Eats" moments, complete with Alton's signature humor and smart spin on food.

[09/17/18 - 09:59 AM]
The Truth Behind Creatures of Legend Revealed in New Science Channel Series "Mythical Beasts" Premiering Sunday, October 14 at 10PM
Each episode will look at the history, archaeology and truths behind legendary creatures.

[09/17/18 - 09:00 AM]
"Monchhichi" Streams to Boomerang - The Beloved Plush from Sekiguchi Sets U.S. Premiere on the Premium Streaming Service
Monchhichi are a community of brave and equally cute friends whose mission in life is to act as sleep custodians, creating dreams for children around the world.