"NBA on Prime" Tips Off Second Season with Exclusive Coverage of Eastern Conference Finals for First Time, Marquee Roster of On-Air Voices, and AI-Powered Broadcast Innovations

Season two also features a Black Friday doubleheader, the Emirates NBA Cup 2026 Knockout Rounds and Championship Game, the NBA Paris and Manchester Games, the SoFi NBA Play-In Tournament, and grand total of more than 100 regular-season and postseason matchups

New York Knicks, Los Angeles Lakers, Philadelphia 76ers and San Antonio Spurs to appear 10 times on Prime during the 2026-27 season

Prime to exclusively broadcast Jaylen Brown's first return to Boston as a 76er on Jan. 21, Giannis Antetokounmpo's first return to Milwaukee with the Miami Heat on Jan. 28

AI-powered Prime 360 highlights and personalized fantasy basketball integration with Yahoo! Sports highlight next-generation tech enhancements

NEW YORK - October 14, 2026 - Prime Video tips off its second season of NBA on Prime with a season-long schedule of marquee matchups, including exclusive coverage of the Eastern Conference Finals. In addition, Prime Video will feature immersive broadcast innovations headlined by Amazon's AI-driven Prime 360 highlight technology and a personalized fantasy basketball integration with Yahoo Sports.

The 2026-2027 NBA on Prime season begins with a doubleheader on Friday, Oct. 23, featuring the reigning World Champion New York Knicks vs. the Boston Celtics at 7 p.m. ET, followed by the Houston Rockets vs. the Western Conference Champion San Antonio Spurs in Austin at 9:30 p.m. ET, with coverage starting at 6:30 p.m. ET. The season features can't-miss matchups throughout, including five consecutive Emirates NBA Cup Group Stage doubleheaders starting Friday, Oct. 30 and culminating on Black Friday, Nov. 27; coverage of the Emirates NBA Cup 2026 Knockout Rounds closing out with the Championship Game on Dec. 11 from Butler University's historic Hinkle Fieldhouse; and Victor Wembanyama's homecoming in the NBA Paris Game on Jan. 14. Prime Video's postseason coverage extends deeper than ever with the SoFi NBA Play-In Tournament returning in April exclusively, select first- and second-round playoff games, and Prime's first-ever exclusive presentation of the Eastern Conference Finals.

Wraparound coverage begins 30 minutes before every game night with NBA on Prime Pregame live from Amazon Studios in Culver City, followed by The Half at halftime. Each night will culminate with NBA Nightcap, a one-hour postgame show. Between doubleheaders, Prime will bridge games with The Crossover.

NBA on Prime studio coverage is anchored by Taylor Rooks alongside analysts and legends of the game such as Dirk Nowitzki, Blake Griffin, Udonis Haslem, John Wall and Kyle Lowry. Steve Nash, Dwyane Wade and Candace Parker will also appear in studio throughout the 2026-27 season, alternating with game analyst assignments. Ian Eagle, Kevin Harlan, Michael Grady and Eric Collins return as play-by-play announcers this season. Stan Van Gundy, Brent Barry, Dell Curry and Jim Jackson will provide commentary, with Cassidy Hubbarth, Allie Clifton, Kristina Pink and JayDee Dyer reporting from the sideline.

Immersive Technological Enhancements

This season, Prime Video elevates the viewing experience for fans with new levels of innovation and interactivity, including:

Prime 360

NBA on Prime's coverage this season will be complemented by a breakthrough technology called Prime 360, which utilizes an array of high-resolution cameras positioned around the court. The multidimensional footage is then instantly processed through proprietary AI-powered models to generate immersive and cinematic highlights that traditional cameras cannot replicate. Prime 360 will be available in-game and as an analysis tool during pregame, halftime and postgame coverage for select NBA on Prime broadcasts. Built through a unique collaboration between Prime Video producers, engineers, AI scientists, and leveraging the power of AWS Trainium AI chips, Prime 360 is the latest example of Prime Video's continuous integration of next- generation technology to bring fans closer to the action.

Prime Vision and Prime Insights

The innovative alternate stream returns for select games throughout the upcoming NBA on Prime season. The stream provides distinctive viewpoints from multiple camera angles, on-screen graphic overlays, a scorebug identifying every player on the floor with data-driven stats, and more. Prime Visionalso serves as a laboratory for Prime Insights, the suite of AI-powered broadcast enhancements, many of which advance to the main broadcast. Returning Prime Insights include:

Identifying offensive players in an advantageous position to score;

Highlighting certain defensive coverages when defending on-ball screens;

Real-time advanced stats throughout the game, including catch-and-shoot and off-the-dribble three-point percentage, dribbles prior to shot, pace across half court, and more.

NBA on Prime also continues to deliver a comprehensive suite of interactive and personalized features that give fans more control over how they watch and engage, including:

Personalized fantasy team integration with Yahoo Sports

Prime Video is expanding its suite of personalized viewing options with a new fantasy basketball integration in partnership with Yahoo Sports, the official season-long fantasy partner of the NBA. When a fan links their Prime Video profile to their Yahoo Fantasy account, their season-long fantasy basketball roster will be displayed on screen to track real-time fantasy stats and matchups. In addition, fans will have access to a personalized discovery experience, highlighting live and upcoming games featuring players relevant to their fantasy matchups. The integration reduces the need to toggle between apps or second screens, bringing fantasy tracking into a single, seamless experience while watching both the NBA on Prime and NBA League Pass on Prime Video.

Personalized bet tracking with FanDuel

Prime Video's opt-in, personalized bet tracking experience with FanDuel returns to bring together the leading streaming service with the premier online gaming company in North America. When a fan links their Prime Video profile to their FanDuel account, their active NBA bets will be displayed and updated on the screen when watching NBA on Prime or NBA League Pass, along with relevant progress and won/lost status. The bet tracking feature does not offer the ability to place bets directly on Prime Video.

In addition to tracking personal bets, an immersive Odds View experience can be activated that presents a rotating feed of live odds, lines and probabilities associated with popular bets, including moneylines, spreads, totals, player props, parlays, game props, and more.

Fully-Customizable Multiview

Allows viewers with access to Prime Video, NBA League Pass, and additional subscriptions to simultaneously watch a combination of games across devices.

Shop the Game

Amazon's fan-fueled shopping experience for official NBA merchandise and game-day fashion.

Key Moments

Proprietary AI models curate the most exciting plays in real-time, allowing fans to access highlights on demand.

Stats

Provides real-time game stats, including league standings, playoff brackets, team, and player info, all without ever leaving the live game.

Rapid Recap

An AI-powered highlight reel that quickly brings fans up to speed in two minutes or less when joining a game broadcast that is already in progress.

All NBA on Prime broadcasts are produced in native 1080p High Dynamic Range (HDR) video and 5.1 surround sound, delivering a next-level viewing experience for fans with vivid pictures and pitch-perfect audio. Additionally, Prime Video and AWS technology combine to create a proprietary, end-to-end livestreaming solution that delivers ultra-low latency, eliminates drift and ensures synchronization. Presentations on Prime Video feature unparalleled quality from the arena to the screen, with delivery speeds that match and often surpass what fans receive from cable and broadcast networks.

How to Watch

Viewers in the U.S. can watch the NBA on Prime in English and Spanish as well as NBA League Pass across hundreds of compatible devices, streaming from the web or by using the Prime Video app on smartphones, tablets, set-top boxes, game consoles and smart TVs. For a complete list of compatible devices, visit amazon.com/howtostream.

For up-to-date information regarding Prime Video's NBA coverage, visit the NBA on Prime page on Prime Video and follow @NBAonPrime on X, Instagram and Tik Tok.

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About Prime Video Sports

Prime Video supports a growing lineup of live sports, including the NBA, WNBA, and The Skins Game globally; Thursday Night Football, the Masters Tournament, NASCAR, the New York Yankees, Duke Men's Basketball, Seattle Storm, and select local NHL teams in the United States, and ONE Championship and the NWSL in the United States and Canada. Prime Video also carries NHL on Prime and PWHL in Canada; UEFA Champions League in Germany, Italy, the United Kingdom, and Ireland; Roland-Garros in France; Wimbledon in Germany and Austria; Premier League in Sweden, Denmark, and the Netherlands; ICC Cricket in Australia; Copa do Brasil and Campeonato Brasileiro Série A in Brazil; MLB and live boxing in Japan; and Chivas de Guadalajara in Mexico. While availability varies by marketplace, fans can also subscribe to streaming services such as Paramount+, FOX One, Peacock, Apple TV, DAZN, NBA League Pass, select local RSN's, Premiere (Brazil), TSN (Canada), Sportsnet (Canada), and DSports (Argentina).