or


[11/23/04 - 12:00 AM]
Pepsi 'Pops' Up on a Special Thanksgiving Episode of NBC's 'The Apprentice' (November 25, 9-10pm Et)

[via press release from NBC]

PEPSI 'POPS' UP ON A SPECIAL THANKSGIVING EPISODE OF NBC'S 'THE APPRENTICE' (NOVEMBER 25, 9-10PM ET)

AUTO GIANT LAMBORGHINI FEATURED IN THIS WEEK'S REWARD

"This may be the first time anyone actually gets fired on Thanksgiving," says Donald Trump.

NEW YORK -- November 23, 2004 -- Lamborghini and Pepsi "pop" up on a special Thanksgiving episode of NBC's "The Apprentice" (November 25, 9-10pm ET). "This may be the first time anyone actually gets fired on Thanksgiving," says Donald Trump. He then sends the final six candidates to Pepsi headquarters in Westchester, NY and their task is to design a new bottle for Pepsi Edge and a marketing campaign to go along with their design. Trump also evens the teams by having Apex send one team member to Mosaic.

During the task, one team really struggles with creative concepts on their design and the other team tries to come up with a cool gimmick but gets bogged down in the details and execution. A surprise awaits both teams as they prepare to present their ideas to Pepsi executives.

The winning team takes off in Trump's helicopter and gets treated to a lavish reward involving auto giant Lamborghini. Back in the boardroom, non-stop bickering pits one person in the middle of a heated argument and Trump gets fed up with the situation and spits out an abrupt, "You're fired." v"We're fans of 'The Apprentice' just like most of the country and we welcomed the opportunity to work with Mark Burnett and his team," said Dave Burwick, SVP and chief marketing officer of Pepsi-Cola North America. "The contestants work on a task that demonstrates the creativity and resourcefulness that you need to succeed in our business. This show will offer the public an interesting glimpse into how we operate at Pepsi."

"MOSAIC": Sandy & Andy

"APEX": Ivana, Jennifer M., Kelly and Kevin

Week 12 Boardroom Exemption: Kevin

About Pepsi-Cola North America:

Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi Edge, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Mug, Slice, Aquafina, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [november 2004]  
S
M
T
W
T
F
S
 


· APPRENTICE, THE (NBC)





[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.

[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 03:01 PM]
Jennifer Lopez, Ray Liotta and "Shades of Blue" Back on the Beat for a Second Season on NBC
In L+3 results from Nielsen Media Research through its first three telecasts, "Shades of Blue" has averaged a 2.5 rating in adults 18-49 and 11.2 million viewers overall.

[02/05/16 - 01:19 PM]
ESPN to Televise "Monday Night Football" Game from Mexico City
The Texans-Raiders matchup will be played at famed Estadio Azteca in Mexico City on Monday, November 21 (week 11) of the 2016 NFL season.

[02/05/16 - 12:24 PM]
Investigation Discovery's World Premiere of "20/20 on ID Presents Homicide" Reveals Never-Before-Heard Details
The interview airs as part of three original hours, premiering on Wednesday, February 10 at 10:00/9:00c.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 12:10 PM]
NBA and Turner's Cartoon Network Team Up for the Kids Channel's Annual "NBA All-Star Jam"
LeBron James makes an appearance as an animated version of himself on Cartoon Network's hit series "Teen Titans Go!"; while Paul George, Kyrie Irving and Damian Lillard are featured in "We Bare Bears."

[02/05/16 - 12:09 PM]
Tony Award Winner Ben Vereen Joins the Cast of "The Rocky Horror Picture Show" as "Dr. Everett Scott"
He'll play the uber intelligent, ex-science teacher, now working for the Bureau of Investigation looking into UFOs and ends up at the castle while searching for his nephew, Eddie.

[02/05/16 - 12:00 PM]
"The Last Man on Earth" to Return Sunday, March 6, On FOX
Also on March 6, "Bordertown," the new animated series from executive producers Mark Hentemann and Seth MacFarlane, will move to its new time period, Sundays at 7:00/6:00c.

[02/05/16 - 11:20 AM]
E!'s "Hollywood Medium with Tyler Henry" Expands Season One Order
The two additional installments expand its freshman run to a total of 10 episodes.

[02/05/16 - 10:57 AM]
Fall Out Boy, Little Big Town, Ne-Yo and Pentatonix Perform on "The Wonderful World of Disney: Disneyland 60"
Derek Hough, who serves as Master of Ceremonies for the evening, sings and dances to the song "Step in Time," from Walt Disney Pictures Oscar-winning "Mary Poppins," with special guest Disney Legend Dick Van Dyke.

[02/05/16 - 10:47 AM]
FOX's "Grease: Live" Grows 20% in Total Viewers After 3 Days, FOX to Air Encore on Easter Sunday
FOX further spins the numbers for the week of January 25-31.

[02/05/16 - 10:29 AM]
CBS Multi-Platform Snapshot - Top Five Most Popular Programs on Various Platforms This Season
CBS further spins the numbers for the season to date.