or


[11/23/04 - 12:00 AM]
Pepsi 'Pops' Up on a Special Thanksgiving Episode of NBC's 'The Apprentice' (November 25, 9-10pm Et)

[via press release from NBC]

PEPSI 'POPS' UP ON A SPECIAL THANKSGIVING EPISODE OF NBC'S 'THE APPRENTICE' (NOVEMBER 25, 9-10PM ET)

AUTO GIANT LAMBORGHINI FEATURED IN THIS WEEK'S REWARD

"This may be the first time anyone actually gets fired on Thanksgiving," says Donald Trump.

NEW YORK -- November 23, 2004 -- Lamborghini and Pepsi "pop" up on a special Thanksgiving episode of NBC's "The Apprentice" (November 25, 9-10pm ET). "This may be the first time anyone actually gets fired on Thanksgiving," says Donald Trump. He then sends the final six candidates to Pepsi headquarters in Westchester, NY and their task is to design a new bottle for Pepsi Edge and a marketing campaign to go along with their design. Trump also evens the teams by having Apex send one team member to Mosaic.

During the task, one team really struggles with creative concepts on their design and the other team tries to come up with a cool gimmick but gets bogged down in the details and execution. A surprise awaits both teams as they prepare to present their ideas to Pepsi executives.

The winning team takes off in Trump's helicopter and gets treated to a lavish reward involving auto giant Lamborghini. Back in the boardroom, non-stop bickering pits one person in the middle of a heated argument and Trump gets fed up with the situation and spits out an abrupt, "You're fired." v"We're fans of 'The Apprentice' just like most of the country and we welcomed the opportunity to work with Mark Burnett and his team," said Dave Burwick, SVP and chief marketing officer of Pepsi-Cola North America. "The contestants work on a task that demonstrates the creativity and resourcefulness that you need to succeed in our business. This show will offer the public an interesting glimpse into how we operate at Pepsi."

"MOSAIC": Sandy & Andy

"APEX": Ivana, Jennifer M., Kelly and Kevin

Week 12 Boardroom Exemption: Kevin

About Pepsi-Cola North America:

Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi Edge, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Mug, Slice, Aquafina, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [november 2004]  
S
M
T
W
T
F
S
 


· APPRENTICE, THE (NBC)









[08/03/15 - 10:00 AM]
Syfy and Universal Cable Productions Announce Start of Production for "Hunters"
The series stars Nathan Phillips as Flynn, a headstrong Baltimore FBI agent with a dark past trying to piece together the disappearance of his wife.

[08/03/15 - 10:00 AM]
"Ferrell Takes the Field" to Screen Sept. 5 at Petco Park in San Diego, One Week Before the Comedy Special Debuts on HBO
As part of Baseball Night in San Diego, all fans in attendance at that night's game will have the opportunity to stay and watch the screening.

[08/03/15 - 08:43 AM]
ESPN's "Sunday Night Baseball" Delivers Strong Numbers for Mets-Nationals
ESPN spins the numbers for Sunday, August 2.

[08/03/15 - 08:39 AM]
ABC Ranks No. 1 on Sunday in Adults 18-49
ABC spins the numbers for Sunday, August 2.

[08/03/15 - 08:38 AM]
Sunday's Broadcast Ratings: "Big Brother" Holds Off "Bachelor in Paradise" Return
CBS and ABC however split the adults 18-49 crown last night.

[08/03/15 - 08:31 AM]
"American Ninja Warrior" Rebroadcast Ties for #1 Among the Big 4 Networks in Adults 18-49 and Adults 25-54
NBC spins the numbers for Sunday, August 2.

[08/03/15 - 08:02 AM]
NBCUniversal Celebrates One Year Out from 2016 Rio Olympics on August 5
NBCUniversal will celebrate the occasion with a host of promotional and editorial initiatives that span the company's unprecedented portfolio of broadcast, cable, digital, regional, local, radio, and theme park assets.

[08/03/15 - 07:51 AM]
ESPN Signs Award-Winning Senior News Correspondent Jeremy Schaap To Long-Term Extension
Schaap, who joined ESPN full-time in 1994, will continue to serve as a correspondent for ESPN's award-winning, prime-time newsmagazine "E:60."

[08/03/15 - 07:36 AM]
Crown Media Family Networks and Ford Motor Company Announce Hallmark Channel to Be a Key 2015 Broadcast Partner of Ford Warriors in Pink(R)
The multi-faceted on- and off-air buy centers primarily around Season 3 of the network's original scripted series, "Cedar Cove."

[08/03/15 - 07:07 AM]
"Jimi Hendrix: Electric Church" to Make Its World Television Premiere on Showtime(R)
The film chronicles his largest ever U.S. performance at the massive Atlanta Pop Music Festival in July 1970 with never-before-seen concert footage of the icon in action.

[08/03/15 - 06:03 AM]
Country Star Brett Eldredge Is the First Celebrity Judge Tapped for the 95th Anniversary Broadcast of Miss America
"I get to judge Miss America. Are you kidding me?!" said Eldredge. "Talk about a dream come true! I can't wait to be a part of this."

[08/02/15 - 08:50 AM]
Saturday's Broadcast Ratings: "Celebrity Family Feud" Repeats Power Demo Victory for ABC
The Alphabet leads the night among adults 18-49.

[08/02/15 - 08:36 AM]
"Aquarius" Grows by 50% Week to Week in Adult 18-49 for Its Top Rating to Date Among Three Saturday Telecasts
NBC spins the numbers for Saturday, August 1.

[08/01/15 - 11:35 AM]
2015 PBS Arts Fall Festival Celebrates Fifth Anniversary Season
The 2015 PBS Arts Fall Festival returns October 9 at 9:00/8:00c, celebrating its fifth season, with eight new weekly programs.

[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.