or


[11/23/04 - 12:00 AM]
Pepsi 'Pops' Up on a Special Thanksgiving Episode of NBC's 'The Apprentice' (November 25, 9-10pm Et)

[via press release from NBC]

PEPSI 'POPS' UP ON A SPECIAL THANKSGIVING EPISODE OF NBC'S 'THE APPRENTICE' (NOVEMBER 25, 9-10PM ET)

AUTO GIANT LAMBORGHINI FEATURED IN THIS WEEK'S REWARD

"This may be the first time anyone actually gets fired on Thanksgiving," says Donald Trump.

NEW YORK -- November 23, 2004 -- Lamborghini and Pepsi "pop" up on a special Thanksgiving episode of NBC's "The Apprentice" (November 25, 9-10pm ET). "This may be the first time anyone actually gets fired on Thanksgiving," says Donald Trump. He then sends the final six candidates to Pepsi headquarters in Westchester, NY and their task is to design a new bottle for Pepsi Edge and a marketing campaign to go along with their design. Trump also evens the teams by having Apex send one team member to Mosaic.

During the task, one team really struggles with creative concepts on their design and the other team tries to come up with a cool gimmick but gets bogged down in the details and execution. A surprise awaits both teams as they prepare to present their ideas to Pepsi executives.

The winning team takes off in Trump's helicopter and gets treated to a lavish reward involving auto giant Lamborghini. Back in the boardroom, non-stop bickering pits one person in the middle of a heated argument and Trump gets fed up with the situation and spits out an abrupt, "You're fired." v"We're fans of 'The Apprentice' just like most of the country and we welcomed the opportunity to work with Mark Burnett and his team," said Dave Burwick, SVP and chief marketing officer of Pepsi-Cola North America. "The contestants work on a task that demonstrates the creativity and resourcefulness that you need to succeed in our business. This show will offer the public an interesting glimpse into how we operate at Pepsi."

"MOSAIC": Sandy & Andy

"APEX": Ivana, Jennifer M., Kelly and Kevin

Week 12 Boardroom Exemption: Kevin

About Pepsi-Cola North America:

Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi Edge, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Mug, Slice, Aquafina, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [november 2004]  
S
M
T
W
T
F
S
 


· APPRENTICE, THE (NBC)





[08/01/14 - 01:49 PM]
DIY Network Achieved Most-Watched July Primetime Ever Among P25-54 Viewers in July
DIY Network spins the numbers for the month of July.

[08/01/14 - 01:18 PM]
ESPN Goes to Portland for the 2014 MLS All-Star Game
ESPN media platforms will combine to provide unprecedented coverage of the game, between a team of Major League Soccer All-Stars and Bayern Munich on Wednesday, August 6.

[08/01/14 - 01:15 PM]
HGTV Scores Best July Ever
HGTV spins the numbers for the month of July.

[08/01/14 - 11:01 AM]
The Walt Disney Company and the National Cable Television Cooperative Announce Robust Long-Term Distribution Agreement
As part of the new multi-year deal, the NCTC will introduce several new services, including the full suite of authenticated WATCH and video-on-demand products.

[08/01/14 - 10:55 AM]
Live Twitter(R) Chat with "The Quest" Executive Producers and the First Eliminated Contestant, Friday, August 1
Join Mark Ordesky, Jane Fleming, Rob Eric and the first Paladin banished from Everealm as they answer your questions about last night's exciting series premiere.

[08/01/14 - 10:20 AM]
Dierks Bentley Brings a Special Performance from His Headlining Riser Tour to CMT's "Hot 20 Countdown" This Weekend as Part of the Mountain Dew(R) CMT Summer Concert Series
Bentley has invited the series on the road of his tour, making special appearances in all four installments and bringing fans new videos along with a behind-the-scenes look from the road.

[08/01/14 - 09:01 AM]
Sarah Hyland to Co-Host "Teen Choice 2014" Sunday, August 10, Live on FOX
Also scheduled to appear: Taylor Swift, Ansel Elgort, Victoria Justice, Collins Key, Laura and Vanessa Marano, Ian Somerhalder, Odeya Rush, Brenton Thwaites and Ariana Grande.

[08/01/14 - 08:48 AM]
"Last Comic Standing" Matches a Six-Week High in 18-49 Rating
NBC spins the numbers for Thursday, July 31.

[08/01/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Continues Win Streak in Both Viewers, Demos
The Eye was the top draw among total viewers and adults 18-49 for the fifth consecutive week.

[08/01/14 - 08:30 AM]
ABC's "The Quest" Debut Ties a Summer Time-Slot High and "NY Med" Wins at 10pm with a Best-Since-Premiere Number
ABC spins the numbers for Thursday, July 31.

[08/01/14 - 07:46 AM]
Escape Acquires Rights to More Than 500 Episodes of Three Popular True Crime Television Series
"Snapped," "Unsolved Mysteries" and "Forensic Files" have all been licensed to the fledgling network.

[08/01/14 - 07:43 AM]
ESPN to Follow Path of USA Basketball Men's National Team to the "2014 FIBA Basketball World Cup"
The USA Basketball National team is coached by legendary Duke coach Mike Krzyzewski and potentially headlined by superstars Kevin Durant, Stephen Curry, Paul George, Derrick Rose and James Harden, among others.

[08/01/14 - 07:23 AM]
HBO Confirms Debut Date of "Foo Fighters: Sonic Highways" - Series to Launch Its Eight-Episode Season Friday, Oct. 17
Directed by Foo Fighters frontman Dave Grohl, each one-hour episode of the unprecedented documentary series is devoted to a different American musical landmark.

[08/01/14 - 07:03 AM]
FOX Sports 1 Kicks Off August with Big Week of Boxing
Sammy Vasquez Jr. and James Stevenson square off in a main event IBF/USBA Welterweight title bout presented by Mike Tyson's Iron Mike Productions on Friday, August 8.

[08/01/14 - 07:00 AM]
Science Channel's "Man vs. the Universe" Delves Into Mankind's New Race to Tame the Cosmos
The three-part series launches Wednesday, August 13 at 10:00/9:00c on the network.