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HALLMARK CHANNEL HITS 65 MILLION MARK
Detroit Market Leads New Launches
Hallmark Channel today announced that it is now seen in 65 million homes, up
nine million homes in 2004, and almost 35 million homes since its launch in August
2001. Recent launches in markets served by Comcast, Time Warner, Adelphia, NCTC
members, and Midcontinent, among others, include systems in the Detroit, MI; Prince
George, VA; Bismark, ND; Augusta, GA; St Augustine, FL; Immokalee, FL and Key West,
FL.
Earlier this year, Hallmark Channel launched in a number of large DMAs such as
Los Angeles, Philadelphia, Washington, D.C. and Baltimore, MD. In addition Hallmark
Channel experienced continuing rollouts in previously launched markets such as New
York City, Chicago, San Francisco, among others, as well as substantial growth on the
DirecTV and Echostar services.
�This distribution growth coupled with our record-breaking holiday ratings to
date proves that the value our brand resonates with our distributor partners and their
subscribers,� stated Arouh. �With the rest of our holiday schedule and the upcoming
January debut of the Mystery Movie Franchises, we�re looking forward to continuing to
take Hallmark Channel to new heights.�
Hallmark Channel is a 24-hour basic cable channel that provides high-quality,
entertainment programming to a national audience of 65 million subscribers. The
program service is distributed through 4,600 cable systems and communities and directto-
home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ:
CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is
distributed worldwide to more than 122 countries. The combined channels reach more
than 115 million subscribers globally. In January 2004, Crown launched its first digital
service, the Hallmark Movie Channel, which is its second 24-hour linear channel.
Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning
titles from the Hallmark Entertainment collection for exhibition in a variety of
television media including Video-on-Demand and High Definition Television.
� HALLMARK CHANNEL �
For more information visit hallmarkchannel.com and hallmarkmoviechannel.com.
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