SCI FI OWNS FRIDAY NIGHT
SCI FI Channel #1 Cable Net for 2nd Consecutive Friday*
New York, NY (January 24, 2005) -- The debut of 'SCI FI Friday' - the biggest night of sci-fi on television - led SCI FI Channel to its second consecutive week as the #1 network on cable among P18-49, P25-54, M25-54 and M18-49 in Prime (8-11pm). It also marked the highest-rated and most-watched Friday SCI FI has ever delivered in first quarter.
The Winter Premieres of SCI FI's perennial viewer favorites 'Stargate SG-1' (8pm) and 'Stargate Atlantis' (9pm), combined with the critically-acclaimed 'Battlestar Galactica' (10pm), have made the Channel a viewer hotspot on Friday nights. For Friday Prime (8-11pm), SCI FI:
--Ranked in the Top 5 cable nets among P2+ (#3), P18-34s (#2), M18-34 (#2), F25-54 (#5) and F18-49 (#5), in addition to the #1 finishes reported above in P18-49s, P25-54s, M18-49s and M25-54s.
--Ranked in the Top 10 among F18-34 (#9)
--Claimed two of the Top 3 telecasts in cable among P25-54s and placed all three 8-11pm telecasts in the Top 5
--Claimed two of the Top 3 telecasts in cable among P18-49s, and placed all three 8-11pm telecasts in the Top 10
--Claimed three of the Top 4 telecasts in cable among M25-54 - including the #1 telecast of the day ('Battlestar Galactica,' 1,378,000 M25-54)
--Claimed the Top 2 telecasts in cable among M18-49 ('Battlestar Galactica', 1,254,000 M18-49; 'Stargate Atlantis' 983,000 M18-49)
--'Battlestar Galactica' at 10pm was the #2 program in cable among P18-34
SCI FI, along with sister network USA, led NBC Universal cable networks in dominating the night. With the combined strength of 'Monk' (USA), 'Battlestar Galactica' (SCI FI), 'Stargate Atlantis' (SCI FI) and 'Stargate SG-1' (SCI FI), the networks claimed four of the Top 5 shows among P25-54 for the night.
With a 2.3 HH rating/2.9 million P2+, 2 million P25-54 and 1.8 million P18-49, 'Battlestar' faced and defeated its competition. Among M25-54, the series delivered 1.4 million viewers - more than 13 of the 20 programs that aired on the broadcast networks that night, including 'Star Trek Enterprise' on UPN and 'Jonny Zero' on Fox.
When compared against SCI FI's 1Q04 time period average (10-11pm), 'Battlestar' was up:
+109% in HH ratings
+137% in P2+
+222% in P25-54
+256% in P18-49
With a 2.0 HH rating/2.5 million viewers P2+, Stargate SG-1's Winter Premiere showed exceptional growth vs. the 1Q04 time period average (8-9pm):
+82% in HH ratings
+87% in total viewers P2+
+125% in P25-54
+127% in P18-49
With its 2.1 HH rating/2.6 million viewers P2+, also blew away all SCI FI's 1Q04 ratings for the time period average (9-10pm):
+24% in HH ratings
+18% in total viewers P2+
+44% in P25-54
+38% in P18-49
SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 84 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.
*8-11pm Prime among P18-49, P25-54, M25-54 and M18-49.