or


[01/25/05 - 12:00 AM]
Mark Burnett Says Jump In

[via press release from Bass]

Mark Burnett Says Jump In

- Bass Make Your Mark Promotion Encourages People to Reach for Greatness -

NORWALK, Conn., Jan. 25 -- Have a fresh spin on a reality TV show? Here's your chance to pitch it to the 'Hollywood Hitman' who pioneered the genre. Bass, has teamed up with Mark Burnett, creator of the mega hits The Survivor(TM)* and The Apprentice(TM)*, to inspire people to jump in and make their mark.

Through March 31, 2005, Bass' "Make Your Mark" promotion invites entrants to go to http://www.Bass.com to submit their idea for a reality TV show. Based on the originality, creative execution and entertainment value of the concepts submitted, Bass will select three finalists -- one of whom will be awarded a cash prize of $10,000. All three finalists win the opportunity to meet with Mark Burnett in person this summer and hear from the master what makes great reality TV.

"The Bass drinker is one who is always reaching for greatness, aspiring to achieve his personal, professional and life goals. Who better than Mark Burnett, who created the cultural phenomenon of reality unscripted drama and whose new motivational book is entitled, Jump In, Even if You do Not Know How to Swim, to exemplify the brand's personality?" said Victor Melendez, Director of Marketing-European Brands, InBev USA, importer of Bass. Burnett knows better than anyone that jumping into life with both feet first isn't always easy -- in his pursuit of success, he has taken countless chances and flirted with outrageous failure dozens of times. But in the long run, he notes, the rewards are so much greater for the risk.

Bass' "Make Your Mark" promotion provides an opportunity for big thinkers to reach for greatness, rewarding them with an audience with one of the biggest thinkers in the world. For complete rules, please visit http://www.bass.com.

Jump In is published by Random House and is available in bookstores nationally as well as online at all leading book sellers.

This promotion prize does not include the finalists' or winner's ideas being produced by Mark Burnett or Mark Burnett Productions. Nor, does the promotion provide the finalists or winner the opportunity to work for or with Mark Burnett. Additionally, all rights, title and interest in the submitted concept are conveyed by the entrant to Bass in consideration for the opportunity to be considered for a prize. Bass is the sole sponsor of the promotion. Neither Mark Burnett, nor any of his companies, employees, representatives or agents shall have access to the ideas submitted to Bass, except those submitted by the semi-finalists directly to Mr. Burnett after executing Mr. Burnett's standard submission agreement and release.

About Reach for Greatness:

Bass' Reach for Greatness campaign, launched in the spring, says to the Bass drinker, 'greatness is within reach.' The Bass drinker is one with purpose, who strives to achieve in all facets of his life. Bass, with its legendary taste and iconic status, is viewed by people as a great achievement in brewing, and seeks to inspire its drinkers to reach for greatness themselves.

About Mark Burnett:

Mark Burnett left his native England and came to the U.S. at age 22. After finding work selling his T-shirts on Venice Beach and as a live-in nanny, Burnett quickly found his calling in the U.S., creating his first unscripted adventure series called Eco-Challenge, which led to the phenomenal breakout reality TV franchise Survivor. His mega hit boardroom brainchild, The Apprentice, was the top rated series of the 2003-04 season. The 14-time Emmy-award nominee has run seven reality shows on four of the six major networks, and is looking to 2004-05 to be his biggest year yet with the February 21 launch of The Contender on NBC, the July 2005 series following the aspirational search for the next lead singer of INXS on CBS, and his new Martha Stewart syndicated series. Time Magazine has called Burnett one of the most influential people in the world, Fortune has dubbed him "The Guy," and Entertainment Weekly has named him in the top "Most Influential People in Entertainment." "Jump In," a motivational and inspiration guide for those 'reaching for greatness' was released in January 2005.

Bass is the original English ale, top fermented using English malts, aromatic hops and water rich in essential salts and minerals. The combination of toffee and slightly burnt roast aroma with a lightly hoppy flavor help to create Bass' legendary taste and appeal. Bass has been satisfying drinkers since 1777 and is one of the top imported beers in the U.S.

Formed by the combination of Labatt USA and Beck's North America, InBev USA distributes some of the world's leading premium beers, including Beck's(TM), Stella Artois(TM), and Bass(TM). As "America's Premium Beer Company," InBev USA offers a portfolio of over 20 international brands, including Labatt Blue(TM) and Labatt Blue Light(TM), as well as Rolling Rock(TM) and Rock Green Light(TM) from Latrobe Brewing Company. InBev USA is also the #1 supplier of imported draught beer to bars and restaurants throughout the country.

SOURCE Bass
Web Site: http://www.Bass.com





  [january 2005]  
S
M
T
W
T
F
S
      


· APPRENTICE, THE (NBC)
· CONTENDER, THE (VERSUS)
· MARTHA (HALLMARK)
· ROCK STAR (CBS)
· SURVIVOR (CBS)





[04/29/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
The Eye's "Hawaii Five-0" wins the night among adults 18-49.

[04/28/17 - 02:00 PM]
Video: Watch a Behind-the-Scenes First Look at FOX's New Dating Show, "Love Connection," Hosted by Andy Cohen
The unscripted series will now premiere at 9:00/8:00c on Thursday, May 25 following "Beat Shazam."

[04/28/17 - 12:39 PM]
"The President Show" Inaugural Episode Draws Huge Crowd Topping Trump's Actual Inauguration
Comedy Central spins the numbers for Thursday, April 27.

[04/28/17 - 11:25 AM]
WE tv's New Series "Growing Up Hip Hop Atlanta" Premieres Thursday, May 25 at 10pm ET/CT
"Growing Up Hip Hop Atlanta" features a tight-knit crew of friends who reveal the perks and perils of being born into Hip Hop royalty.

[04/28/17 - 10:43 AM]
Netflix Unveils "FYSee" - A Month-Long Celebration Highlighting the Best of Netflix Series
For the first time, Netflix's FYSee will feature a full month of programming designed to connect industry with the shows, creators and talent they love in wholly new and unusual ways.

[04/28/17 - 10:02 AM]
Paramount Television and Anonymous Content Option Rights to Anne Rice's Best-Selling Series, "The Vampire Chronicles"
Christopher Rice, four-time New York Times Bestselling(R) author and recipient of the Lambda Literary Award, will pen the series and serve as executive producer alongside Anne Rice, and Anonymous Content's David Kanter and Steve Golin.

[04/28/17 - 10:02 AM]
"Star Trek: Discovery" Adds to Its Ranks
Shazad Latif, Rekha Sharma, Kenneth Mitchell, Clare McConnell and Damon Runyan are among the latest additions.

[04/28/17 - 09:55 AM]
British Comedic Legend Tommy Maitland Has Been Announced to Host ABC's Irreverent Talent Competition Show "The Gong Show"
A revolving panel of judges featuring Hollywood's hottest stars praise, critique and gong contestants in one of TV's all-time great variety shows.

[04/28/17 - 09:47 AM]
Showtime(R) Sets Summer Premiere Dates for Hit Series "Ray Donovan" and "Episodes"
Look for the new seasons on August 6 and August 20, respectively, with "Twin Peaks" moving to the 8:00/7:00c slot on August 6.

[04/28/17 - 09:40 AM]
Her Story Continues - "Z: The Beginning of Everything" Is Returning for a Second Season
The streaming service formally announced said renewal this morning.

[04/28/17 - 08:30 AM]
Thursday's Broadcast Ratings: ABC Inches Past CBS Among Adults 18-49
The Alphabet wins the night in demos while the Eye is the most-watched broadcaster.

[04/28/17 - 07:56 AM]
ESPN's Round 1 NFL Draft Telecast Delivers 4.8 Overnight Rating
ESPN spins the numbers for Thursday, April 27.

[04/28/17 - 07:32 AM]
Universal Pictures' "Fast & Furious" Franchise to Receive Generation Award at the "2017 MTV Movie & TV Awards"
"We are thrilled to celebrate the 'Fast & Furious' franchise and its global contribution to pop culture," said Amy Doyle, General Manager, MTV, VH1 and Logo.

[04/28/17 - 06:00 AM]
"Ellen"'s Coming-Out Episode, "The Puppy Episode: Parts 1 and 2," Streaming Now on the ABC App
This Sunday, April 30, is the 20th anniversary of the historic coming-out episode of the "Ellen" sitcom on ABC.

[04/27/17 - 03:01 PM]
BET Networks Says YES to Comedy Superstars and Music Legends with Original New Scripted, Late Night and Mini-Series
VH1 imports "Hit the Floor" and "The Breaks" will join fellow returning drama "The Quad."