or


[01/25/05 - 12:00 AM]
Mark Burnett Says Jump In

[via press release from Bass]

Mark Burnett Says Jump In

- Bass Make Your Mark Promotion Encourages People to Reach for Greatness -

NORWALK, Conn., Jan. 25 -- Have a fresh spin on a reality TV show? Here's your chance to pitch it to the 'Hollywood Hitman' who pioneered the genre. Bass, has teamed up with Mark Burnett, creator of the mega hits The Survivor(TM)* and The Apprentice(TM)*, to inspire people to jump in and make their mark.

Through March 31, 2005, Bass' "Make Your Mark" promotion invites entrants to go to http://www.Bass.com to submit their idea for a reality TV show. Based on the originality, creative execution and entertainment value of the concepts submitted, Bass will select three finalists -- one of whom will be awarded a cash prize of $10,000. All three finalists win the opportunity to meet with Mark Burnett in person this summer and hear from the master what makes great reality TV.

"The Bass drinker is one who is always reaching for greatness, aspiring to achieve his personal, professional and life goals. Who better than Mark Burnett, who created the cultural phenomenon of reality unscripted drama and whose new motivational book is entitled, Jump In, Even if You do Not Know How to Swim, to exemplify the brand's personality?" said Victor Melendez, Director of Marketing-European Brands, InBev USA, importer of Bass. Burnett knows better than anyone that jumping into life with both feet first isn't always easy -- in his pursuit of success, he has taken countless chances and flirted with outrageous failure dozens of times. But in the long run, he notes, the rewards are so much greater for the risk.

Bass' "Make Your Mark" promotion provides an opportunity for big thinkers to reach for greatness, rewarding them with an audience with one of the biggest thinkers in the world. For complete rules, please visit http://www.bass.com.

Jump In is published by Random House and is available in bookstores nationally as well as online at all leading book sellers.

This promotion prize does not include the finalists' or winner's ideas being produced by Mark Burnett or Mark Burnett Productions. Nor, does the promotion provide the finalists or winner the opportunity to work for or with Mark Burnett. Additionally, all rights, title and interest in the submitted concept are conveyed by the entrant to Bass in consideration for the opportunity to be considered for a prize. Bass is the sole sponsor of the promotion. Neither Mark Burnett, nor any of his companies, employees, representatives or agents shall have access to the ideas submitted to Bass, except those submitted by the semi-finalists directly to Mr. Burnett after executing Mr. Burnett's standard submission agreement and release.

About Reach for Greatness:

Bass' Reach for Greatness campaign, launched in the spring, says to the Bass drinker, 'greatness is within reach.' The Bass drinker is one with purpose, who strives to achieve in all facets of his life. Bass, with its legendary taste and iconic status, is viewed by people as a great achievement in brewing, and seeks to inspire its drinkers to reach for greatness themselves.

About Mark Burnett:

Mark Burnett left his native England and came to the U.S. at age 22. After finding work selling his T-shirts on Venice Beach and as a live-in nanny, Burnett quickly found his calling in the U.S., creating his first unscripted adventure series called Eco-Challenge, which led to the phenomenal breakout reality TV franchise Survivor. His mega hit boardroom brainchild, The Apprentice, was the top rated series of the 2003-04 season. The 14-time Emmy-award nominee has run seven reality shows on four of the six major networks, and is looking to 2004-05 to be his biggest year yet with the February 21 launch of The Contender on NBC, the July 2005 series following the aspirational search for the next lead singer of INXS on CBS, and his new Martha Stewart syndicated series. Time Magazine has called Burnett one of the most influential people in the world, Fortune has dubbed him "The Guy," and Entertainment Weekly has named him in the top "Most Influential People in Entertainment." "Jump In," a motivational and inspiration guide for those 'reaching for greatness' was released in January 2005.

Bass is the original English ale, top fermented using English malts, aromatic hops and water rich in essential salts and minerals. The combination of toffee and slightly burnt roast aroma with a lightly hoppy flavor help to create Bass' legendary taste and appeal. Bass has been satisfying drinkers since 1777 and is one of the top imported beers in the U.S.

Formed by the combination of Labatt USA and Beck's North America, InBev USA distributes some of the world's leading premium beers, including Beck's(TM), Stella Artois(TM), and Bass(TM). As "America's Premium Beer Company," InBev USA offers a portfolio of over 20 international brands, including Labatt Blue(TM) and Labatt Blue Light(TM), as well as Rolling Rock(TM) and Rock Green Light(TM) from Latrobe Brewing Company. InBev USA is also the #1 supplier of imported draught beer to bars and restaurants throughout the country.

SOURCE Bass
Web Site: http://www.Bass.com





  [january 2005]  
S
M
T
W
T
F
S
      


· APPRENTICE, THE (NBC)
· CONTENDER, THE (VERSUS)
· MARTHA (HALLMARK)
· ROCK STAR (CBS)
· SURVIVOR (CBS)





[08/25/16 - 02:27 PM]
"Who Wants to Be a Millionaire" Premieres New Season From Las Vegas on Monday, September 12
Las Vegas has become one of the premier entertainment capitals of the world, and beginning this fall, "Millionaire" will originate from its new production home at Bally's Las Vegas.

[08/25/16 - 02:25 PM]
FOX Brings Live MLS Matches Alongside NFL Coverage For First Match Ever
The network will feature two MLS matches airing live adjacent to regional National Football League broadcasts as part of a joint MLS and NFL lineup on Sunday, September 18.

[08/25/16 - 01:04 PM]
A&E Network Premieres Two-Hour Documentary Ahead of the 20th Anniversary of JonBenet Ramsey's Brutal Murder
A&E reveals never-before-seen case details, including Burke Ramsey's 1998 interview tape detailing his first-hand account of the events at that time.

[08/25/16 - 11:50 AM]
Ann Coulter, Jewel, Ralph Macchio, Nikki Glaser Added to #LoweRoast Roster
They'll join Jimmy Carr, Pete Davidson, Peyton Manning, Rob Riggle, Jeff Ross and Roast Master David Spade.

[08/25/16 - 11:38 AM]
Real Estate/Renovation Stars Dave and Kortney Wilson Prep for Season Two of HGTV's "Masters of Flip"
Look for the first of 14 new episodes on Monday, October 3, at 9:00/8:00c.

[08/25/16 - 11:01 AM]
Video: IFC Releases First Full Trailer for the "Season 51" Return of Emmy-Nominated "Documentary Now!"
As previously announced, the series returns Wednesday September 14 at 10:00/9:00c.

[08/25/16 - 11:00 AM]
"CBS All Access" Subscription Service Now Available on Xbox One
For $5.99 a month, CBS All Access offers more than 7,500 on-demand episodes from the current season and previous seasons of classic shows, as well as the ability to stream local CBS stations live in more than 150 markets across the U.S.

[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.

[08/25/16 - 10:02 AM]
FYI Greenlights New Original Series "Stove Tots"
Production begins immediately on 13 one-hour episodes with the series slated to premiere in 2017.

[08/25/16 - 10:01 AM]
IFC's Comedy Crib Partners with the New York Television Festival
The exclusive Comedy Crib collaboration will highlight the selected projects through the end of the year.

[08/25/16 - 10:00 AM]
HBO Confirms Lineup of Comedy Programming for Upcoming Months
Highlights include new specials from Jerrod Carmichael, Pete Holmes and T.J. Miller.

[08/25/16 - 09:34 AM]
Showtime(R) Sets Premiere Date for "Gringo: The Dangerous Life of John McAfee"
Oscar nominee and two-time Sundance Film Festival winner Nanette Burstein delivers a deep investigation into the mysterious life of visionary anti-virus entrepreneur John McAfee.

[08/25/16 - 09:33 AM]
History(R) Commemorates the 15th Anniversary of the September 11th Terrorist Attacks with a Week of Original Primetime Specials
A new special, "15 Septembers Later," will premiere on Labor Day, Monday, September 5 at 9:00/8:00c.

[08/25/16 - 09:24 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock continues its win streak among total viewers and adults 18-49.

[08/25/16 - 09:00 AM]
"ACM Honors" Performers Added - Alicia Keys, Miranda Lambert and More!
Plus: Mike Fisher, Emmylou Harris, Martina McBride and Thomas Rhett will present at the ceremony taking place Tuesday, August 30, at Nashville's historic Ryman Auditorium.