Showtime and Sony Pictures Television Provide Unprecedented Primetime Emmy(R) Consideration Mailing of HUFF's Entire First Season to All ATAS Members
LOS ANGELES, Feb. 3 -- For the first time in television
history, Showtime Networks will target all voting members of the Academy of
Television Arts & Sciences (ATAS) with an early "For Your Consideration"
mailing of the entire first season of the network's critically-acclaimed new
drama HUFF. Voters will receive all 13 episodes of the series' first season
which had its season finale on Sunday, January 30 at 10 PM (ET/PT). The one-
hour drama is the story of Dr. Craig "Huff" Huffstodt, portrayed by four-time
Emmy(R) Award-winner Hank Azaria, a family man and a successful psychiatrist
who gets a wake-up call after a tragedy occurs with one of his patients. HUFF
also stars Paget Brewster, Anton Yelchin, with Blythe Danner and Oliver Platt.
The premium network mailed out a specially designed Primetime Emmy Award
DVD package to ATAS members on January 28th to arrive at the approximately
12,000 Emmy voters' homes and offices the week of January 31st, just days
after the series airs its season finale. Television networks traditionally
send two to four episodes of a series to ATAS members as part of their Emmy
awards campaign, but this is the first time an entire season of a series will
arrive in voters' mailboxes months before the Emmy derby begins.
"All of us who love HUFF wanted to give the voting members of the TV
Academy every opportunity to discover and invest themselves in this
beautifully written and acted series," said Richard Licata, Showtime's
Executive Vice President, Corporate Communications. "Why inundate members in
May and June when they can have the next four months to savor HUFF's addictive
storylines and remarkable ensemble cast who make this series one of the year's
most exciting and outstanding new dramas," he added.
This unique Emmy campaign move comes on the heels of HUFF's history-making
second season renewal. The series received television's earliest pick-up ever
in July 2004 when Robert Greenblatt, Showtime's President of Entertainment,
announced a second season four months before its November 7, 2004 premiere.
Last December, HUFF also garnered Showtime's first-ever series Golden Globe
nomination for Oliver Platt's performance. Hank Azaria is currently nominated
for a SAG Award for his performance.
Produced for Showtime by Sony Pictures Television, HUFF is executive
produced by the show's creator Bob Lowry (Any Day Now, Profiler), Scott Winant
(thirtysomething), Mike Newell Mona Lisa Smile, Four Weddings and a Funeral)
and Cameron Jones Traffic). Azaria and Nancy Sanders serve as the show's
Sony Pictures Television (SPT) is one of the television industry's leading
content providers. SPT produces and distributes top-rated, award-winning
programming in every genre, including series, movies and family entertainment
for network and cable television; first-run syndicated series; off-network
syndicated programs; and theatrical releases. SPT
(http://www.sonypicturestelevision.com ) is a Sony Pictures Entertainment
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SOURCE Showtime Networks, Inc.
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