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[02/07/05 - 12:00 AM]
Oxygen and Charlotte Ronson Partner to Create a T- Shirt Benefiting ST. Jude Children's Research Hospital

[via press release from Oxygen]

OXYGEN AND CHARLOTTE RONSON PARTNER TO CREATE A T- SHIRT BENEFITING ST. JUDE CHILDREN�S RESEARCH HOSPITAL

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Celebrity Signed T-Shirts Available on eBay March 4th-14th

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NEW YORK, NY February 7, 2005 � The Oxygen Network partnered with famed New York designer Charlotte Ronson to design a limited edition t-shirt benefiting St. Jude Children�s Research Hospital. The white and gold t-shirt, designed exclusively for Oxygen celebrates the network�s upcoming film Confessions of a Sociopathic Social Climber. The made for television movie stars Jennifer Love Hewitt, Joseph Lawrence, and Colin Ferguson and premieres Saturday, March 12 at 8 p.m. EST.

The tees, which read, �Sociopathic Social Climber� will be sold exclusively on Bluefly.com and can also be purchased at specialty boutiques such as C. Ronson, Miele, and Shop in New York City. All proceeds from the sale of the t-shirts will be donated to the St. Jude Children�s Research Hospital.

BID TO OWN A CELEBRITY SIGNED �SOCIAL CLIMBER TEE� LOG ONTO WWW.EBAY.COM/SOCIALCLIMBER MARCH 4TH-14TH

In addition to buying your own t-shirt, you can also bid on your favorite celebrity�s �Sociopathic Social Climber� tee! A number of celebrities, including Jennifer Love Hewitt, Joseph Lawrence, Marisa Tomei, Molly Sims, Minnie Driver, Adrien Brody, Anne Heche, Scott Wolf, Neve Campbell, Shannon Elizabeth, Vanessa Carlton, Alexandra Kerry, Emile de Ravin (�Lost�), Erika Christensen, Bijou Phillips, Cady Huffman, Simon Rex, Jesse Bradford, Anthony Anderson, Jason Ritter, Andrew Keegan, Mario Van Peebles, Melvin Van Peebles, America Ferrera (�Real Women Have Curves�), Efren Ramirez (�Napoleon Dynamite�), Esai Morales and others donated their personalized autographed t-shirts up for bid on eBay, The World�s Online Marketplace�. The charity auction will take place from Friday, March 4 and will run until Monday, March 14. Fans and fashionistas can bid on the one-of-a-kinds tees by logging onto www.ebay.com/socialclimber. One hundred percent of the proceeds from the charity auction will be donated to the St. Jude Children�s Research Hospital.

Confessions of a Sociopathic Social Climber follows Katya Livingston, played by Jennifer Love Hewitt, a ruthless social climber on her way to the top. Along the way she discovers that while love may not be on her to-do list, it�s her ticket to the party of the season�if she has the good sense to see it.

Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.

St. Jude Children�s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by the late entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported ALSAC, its fundraising organization. For more information, please visit www.stjude.org.

About Oxygen Media

Oxygen Media is a 24-hour cable television network that puts a fresh spin on television for women. Oxygen airs a diverse array of original series including the spontaneous, unscripted, daily Oprah After the Show, the hidden camera prank show Girls Behaving Badly, and the live call-in show Talk Sex with Sue Johanson. Oxygen is also the home base for Ellen DeGeneres with the acquisition of her hit talk show The Ellen DeGeneres Show and sitcom Ellen. Oxygen airs more original programming and delivers the youngest audience of all the women�s networks. Founded in 1998, the network is independently owned and now available in more than 54 million cable households. Oxygen Media also owns and operates www.oxygen.com.





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