Lifetime Television Announces 33 Percent Increase in 2005-06 Original Programming
Oscar-Winner Mira Sorvino and Emmy-Winner Donald Sutherland Star in Powerful
Miniseries on International Sex Trafficking
Join Kathy Bates, Jami Gertz and Raven-Symone in Upcoming Lifetime Original
Movies, Which Rank #1 in '05 Among All Original Basic Cable Movies in
Households, W18-34 and W18-49
Largest Scripted and Unscripted Development Slate Ever for Network
First-Ever Limited Drama Series, 'Beach Girls,' Premieres in July
Key Acquisitions 'Will & Grace,' 'Frasier,' 'Still Standing' and 'Reba' Join
Network Posts Year-to-Date Growth Among Households, W18-34, W18-49
Company Announces Lifetime Wireless for Women
NEW YORK, April 14 -- As part of a robust 33% increase in
original programming for the 2005-06 season, Lifetime Television is premiering
its first-ever miniseries this fall, which stars Academy Award(R) and Golden
Globe(R)-winning actress Mira Sorvino ("Mighty Aphrodite," "Romy & Michele's
High School Reunion") and Golden Globe(R) and Emmy(R) Award-winning actor
Donald Sutherland ("M*A*S*H," "Citizen X") in an explosive four-hour movie
about the brutal realties of international sex trafficking, directed by
Christian Duguay ("Joan of Arc") with Robert Halmi Sr. ("Lion in Winter")
serving as executive producer.
Sorvino and Sutherland join Kathy Bates, Jami Gertz and Raven-Symone in a
cavalcade of high-profile stars showcased in the 18 Lifetime Original Movies
scheduled for next season. So far in 2005, Lifetime Original Movies dominate
the basic cable landscape, ranking #1 among all original movies in primetime
households, W18-34, W18-49 and W25-54, while averaging 4.1 million P2+ and
boasting the year's five most-watched movies: "Odd Girl Out," "Dawn Anna,"
"Widow on the Hill," "Lies My Mother Told Me" and "Mom at Sixteen."
Since 1990, Lifetime has produced nearly 150 Lifetime Original Movies.
Along with Lifetime Original Movies, Lifetime's five consecutive months of
primetime household gains (up 7% in March, 43% among W18-34 and 22% among W18-
49) has been powered by the success of "New Movie Monday," which in March
posted a staggering increase of 138% among W18-34.
In making the announcement Lynn Picard, Executive Vice President/General
Manager, Lifetime Television, said, "Our mantra is original programming. With
our cornerstone franchise of movies, successful dramas like 'Strong Medicine'
and 'MISSING,' new unscripted series like 'I Married a Princess' and a record
number of projects in the pipeline, we're offering viewers quality programming
and advertisers a powerhouse media brand that is the number one destination
for reaching women."
Lifetime's diverse lineup includes the sixth season of "Strong Medicine,"
featuring the addition of Rick Schroder to the longest-running original drama
ever created for basic cable, a third season of "MISSING," and the largest
scripted development slate in the network's history, including 25 programs
with top Hollywood talent such as Jon Avnet, Kathy Najimy, John Tinker, Gale
Anne Hurd, and Carol Leifer.
Along with the premiere of "I Married a Princess" and "You're Not the Man
I Married," Lifetime's reality programming slate includes the hit series "How
Clean Is Your House?" returning for a second season in the fall.
Three of television's most popular situation comedies join the network's
schedule during the 2005-06 season with "Will & Grace" premiering in
September, "Frasier" in March, "Reba" in August and "Still Standing" in
September. In the tradition of wildly successful specials reuniting casts of
"The Golden Girls," "Designing Women" and "The Nanny," Lifetime presents a
"Will & Grace" special this fall.
The company is also launching Lifetime Wireless for Women, where women can
get the best of Lifetime and Lifetimetv.com on their cell phones. The service
features the latest programming information with text alerts on when shows air
as well as other exclusive features with Lifetime talent ring tones and
wallpaper. The best of Lifetimetv.com is also available with daily horoscopes,
relationships tips and other interactive features, sweepstakes, and games.
Building upon the highly successful original broadband experience, "Kiss +
Tell," an online comedy that looks at the funny side of love, lifetimetv.com
this summer launches a new broadband section featuring 15-20 new original
episodes per week. On this ultimate Lifetime fan destination, viewers can
watch behind-the-scenes star interviews, access extra bonus footage from
programs, and relive classic moments from Lifetime Original Movies.
Lifetime Original Movies
On July 25, Lifetime unveils its first-ever limited drama series, "Beach
Girls." Inspired by the best-selling novel by Luanne Rice, "Beach Girls"
explores the depths of the bonds of friendship. Three teenage girls, who
summer together each year in the sleepy beach town of Hubbard's Point, pledge
their eternal friendship while in their youth. However, as the years go by,
the beach girls grow apart -- until the death of one of them brings her
widower and daughter back to the Point to reconnect with the women who knew
her best. The six-hour journey is filled with heartbreaks, secrets, first
loves, rediscovery of love and the magic of summer romance. "Beach Girls" is
produced by Robert Greenwald Productions for LIFETIME Television. Executive
producers are Robert Greenwald (upcoming ABC "Rosemary's Baby" miniseries,
"Uncovered: The War in Iraq,") and Alys Shanti ("Plain Truth," "The Book of
Ruth"). Edith Swenson ("Student Seduction," "Too Young to Be a Dad"), Elle
Triedman ("Providence," "Beverly Hills 90210") and Eric Tuchman ("Rhapsody in
Blue," "Defending Our Kids") wrote the teleplays.
Sorvino ("Mighty Aphrodite," "Romy & Michele's High School Reunion") and
Sutherland ("M*A*S*H," "Citizen X") star in the two-part Lifetime Original
Miniseries "Human Trafficking" (wt), a tough, uncompromising drama that
portrays the brutal realities of international sex trafficking and how it has
infiltrated the United States.
Revealing the sheer horror of what these women and children must endure,
the four-hour miniseries follows a rookie New York vice-squad officer on the
trail of a deadly criminal kingpin; a courageous Russian father's search
across two continents for his missing daughter; and the terrible ordeal of an
American teenage girl kidnapped off the streets of the Philippines for sale
into sex slavery. Part I of "Human Trafficking" premieres Monday, October 3 at
9PM (ET/PT) followed by Part II on Tuesday, October 4 at 9PM (ET/PT).
"Human Trafficking" is produced by For Sale Productions, Inc. (Muse) for
LIFETIME Television. Robert Halmi, Sr. ("The Lion in Winter," "Mitch Albom's
The Five People You Meet in Heaven") will executive produce. Christian Duguay
(LIFETIME's "Lies My Mother Told Me," "Joan of Arc," "HITLER") directs from a
teleplay written by Agatha Dominick ("The Sum of All Men," "I Know This Much
SOURCE Lifetime Television
Web Site: http://www.lifetimetv.com