or


[05/17/05 - 12:00 AM]
Spike TV and Nba Entertainment Team Up to Present 'Nba Rookies'
[via press release from Spike TV]

Spike TV and NBA Entertainment Team Up to Present 'NBA Rookies'

New Documentary Series Chronicling the Highs and Lows of NBA Rookies Premieres Friday, June 10

Emeka Okafor, Andre Iguodala, Dwight Howard and Jameer Nelson Among Those Featured

NEW YORK, May 17 -- Spike TV and NBA Entertainment (NBAE) have teamed up to produce a new, original series delving into the behind-the-scenes world of various NBA first-year neophytes in "NBA Rookies. "The six-episode series, premiering Friday, June 10 (9:00pm-10:00pm ET/PT) features got milk? Rookie of the Year Emeka Okafor (Charlotte Bobcats), and got milk? NBA All-Rookie Team members Dwight Howard (Orlando Magic), Andre Iguodala (Philadelphia76ers), and Jameer Nelson (Orlando Magic). Other NBA rookies prominently featured include J.R. Smith (New Orleans Hornets), and Devin Harris (Dallas Mavericks).

After a sneak-peek premiere during the opening week of the Finals on Friday, June 10, "NBA Rookies" will assume its regular timeslot on Monday nights at 11:00pm ET/PT beginning Monday, June 13.

"We're thrilled to team up with the NBA for a distinct series that we feel will resonate with our hoops-loving, guy audience," remarked Kevin Kay, Executive Vice President, Programming and Production, Spike TV.

"NBA Rookies" will chronicle the roller-coaster journey that each of the featured subjects endures -- from the nervous anticipation of the NBA Draft to the arduous practices in training camp, to the early season struggles to the highly anticipated NBA All-Star events, to the late-season playoff push and beyond.

"This season featured an extraordinary class of rookies who have had a positive impact on their respective teams," said Charles Rosenzweig, Vice President, Entertainment & Player Marketing, NBAE. "We are pleased to be partnering with Spike TV to bring to life for our fans, all the unique experiences NBA rookies encounter."

NBAE's omnipresent cameras will show candid moments including Jameer Nelson finding out he's been traded to Orlando from a group of fans at Madison Square Garden; a sneak peek into Philadelphia 76ers's draft-day war room led by General Manager Billy King; and Emeka Okafor struggling in a pre-Olympic practice with the NBA elite.

The series also features rarely seen footage of NBA legends in various innocent rookie-welcoming hi-jinks including Shaquille O'Neal break-dancing upon arrival in Orlando and a then-rookie Scottie Pippen horsing around with veteran Charles Oakley in Chicago.

Scott Fishman serves as Executive in Charge of Production for Spike TV. Larry Weitzman of NBAE serves as Supervising Producer, and Dion Cocoros serves as Producer. This marks the second initiative between Spike TV and NBAE. In 2004, they teamed up to produce "Spike TV's 52 Greatest Moments in NBA History."

Spike TV, the first network for men, is available in 87 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Launched in 1982, NBA Entertainment is one of the largest suppliers of sports television and Internet programming in the world and manages the NBA's, WNBA's, and NBDL's television, film, Internet, publishing, photos, consumer products, marketing partnerships, media properties and event relationships domestically and internationally. NBAE's Emmy Award-winning production and programming division produces several weekly television shows, including NBA Inside Stuff, NBA Matchup, NBA Action, WNBA Action and NBA Jam. It creates exclusive content for NBA TV, NBA.com and WNBA.com and packages NBA and WNBA games along with highlight and lifestyle shows for distribution to 214 countries around the world.

SOURCE Spike TV
Web Site: http://www.spiketv.com





  [may 2005]  
S
M
T
W
T
F
S


· NBA ROOKIES (SPIKE TV)




[08/15/25 - 09:33 AM]
Disney Branded Television Greenlights "Coven Academy" for Disney+ and Disney Channel
Set against the moody backdrop of New Orleans, "Coven Academy" follows a trio of teenage witches-in-training who are bound by destiny to guard their city against dangerous, ancient forces.
[08/15/25 - 09:30 AM]
"Dance Moms: A New Era" Premieres on Lifetime Monday, September 8th
The reboot of Lifetime's pop culture phenomenon "Dance Moms" introduces beloved dance coach, Glo Hampton, who wants to take her students and prestigious dance school Studio Bleu to the next level, competing nationally every week.
[08/15/25 - 07:01 AM]
Netflix Celebrates Mexican Cinema Day by Announcing the Production of More National Films
This Mexican Cinema Day, Netflix celebrates those who make it possible for our stories to reach the screen and announces a new selection of national films that will premiere soon, only on Netflix.
[08/14/25 - 04:19 PM]
"The Traitors" Comes to NBC with All-New Civilian-Led Version of the Emmy Award-Winning Peacock Series Hosted by Alan Cumming
Instead of the guest list of celebrities and socialites, this time Emmy-winning host Alan Cumming is opening the doors to his now infamous castle in the Scottish Highlands to everyday people.

[08/14/25 - 01:33 PM]
With 5 Million Cross-Platform U.S. Viewers in Its First Three Days, Sunday's Season Finale Episode of "The Gilded Age" Is the Fifth Consecutive Episode to Clinch a Series High
This season is well on track to become the most watched of the series.
[08/14/25 - 12:31 PM]
NBC Sports Announces Its Complete 2025-26 NBA Regular-Season Schedule, Featuring 100 Games Across NBC and Peacock
All NBA games presented by NBC Sports will stream live on Peacock.
[08/14/25 - 12:31 PM]
ESPN & ABC's Star-Studded 2025-26 NBA Regular Season Broadcast Schedule
Marking ESPN's 24th consecutive season broadcasting NBA games, the 2025-26 campaign promises to deliver the most star-studded schedule yet - underscoring ESPN's position as the premier national home of the NBA.
[08/14/25 - 12:31 PM]
Prime Sports Unveils Inaugural 2025-26 NBA on Prime Schedule
NBA on Prime tips off with a doubleheader on Friday, October 24.
[08/14/25 - 12:01 PM]
Next on Disney+, Hulu, and ESPN - September 2025
Upcoming premieres include "Andrew Santino: White Noise" on Hulu; and "Cleopatra's Final Secret," "Dolphins Up Close with Bertie Gregory," and Top Guns: The Next Generation" on Disney+.
[08/14/25 - 12:00 PM]
Prime Video Debuts New Stand-Up Comedy Special "Larry the Cable Guy: It's A Gift"
The one-hour special will premiere September 12 on Prime Video.
[08/14/25 - 11:06 AM]
Magnolia Network Announces New Series, "The Last Wright: Building the Final Home Design of America's Greatest Architect"
The four-part limited series follows mother-daughter team Debbie Dykstra and Sarah Dykstra as they take on the ambitious challenge of building a home based on the last set of plans created by legendary architect Frank Lloyd Wright before his death in 1959.
[08/14/25 - 11:04 AM]
Prime Video Orders "Joseph of Egypt" to Series Starring Adam Hashmi, Written, and Executive Produced by Craig Wright, From 5&2 Studios
In this iconic Old Testament story, betrayed by jealous brothers, Joseph (Adam Hashmi) defies all expectations and rises to incredible power in Egypt, second only to Pharaoh. But when his past catches up with him, he is confronted with the ultimate test.
[08/14/25 - 11:03 AM]
Boyd Holbrook Joins Omar Sy in the Upcoming Action Thriller Series Set in the "Extraction" Universe
The series comes from showrunner Glen Mazzara and is also executive produced by The Russo Brothers and Sam Hargrave.
[08/14/25 - 11:00 AM]
Say Hello to the Supes of "Vought Rising" - A New Origin Story Set in the World of "The Boys" - In Production This Month
Prime Video unveils first looks at Jensen Ackles as Soldier Boy; Mason Dye as Bombsight; Elizabeth Posey as Private Angel; and Will Hochman as Torpedo.
[08/14/25 - 10:37 AM]
Lifetime Greenlights Season 2 of "Dr. Pimple Popper: Breaking Out"
Production begins top of September on the new season.