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[05/31/05 - 12:00 AM] The ABC Television Network Upfront Sales Generates Increases Across All Dayparts |
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| [via press release from ABC] |
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THE ABC TELEVISION NETWORK UPFRONT SALES GENERATES INCREASES ACROSS ALL DAYPARTS
TOTAL PRIMETIME COMMITMENTS ESTIMATED AT $2.7 BILLION FOR 2005-2006 SEASON
Committed Revenue Expected to Increase by More Than 30% Year to Year
The ABC Television Network has nearly completed upfront primetime sales for the 2005-2006 season, attracting estimated advertising commitments totaling approximately $2.7 billion, with CPM increases in the 4-6% range. This total reflects an increase in year-to-year potential revenue of more than 30%, with approximately $600 million estimated for primetime sports sales, which includes "Monday Night Football," the National Basketball Association and the Bowl Championship Series. Although not included in the upfront tally, ABC will also broadcast the highest-rated and largest revenue generating television event in 2006, Super Bowl XL. The total hours of these sports and special event programming equates to six weeks of primetime programming.
The announcement of ABC's robust position in the national advertising marketplace during this annual selling period was made today by Mike Shaw, president of Sales and Marketing for the ABC Television Network.
"Clients responded very positively to our new primetime schedule, and the incredibly strong performance of our hit freshman series," said Mr. Shaw. "And the good news doesn't end at prime. We're also seeing strength in our other dayparts such as news, daytime and early morning."
Based on the high-quality mix of ABC's programming and the strong reaction of media buyers to its midseason shows, ABC believes there will be an upside to scatter sales this season. In commenting upon this, Mr. Shaw said: "Historically, in the last 12 out of 13 years, the scatter marketplace for all networks has seen increases over upfront pricing, so having the right inventory to sell in scatter can give you a strategic advantage." Mr. Shaw noted that ABC's sales and marketing strategy is predicated upon 52-week revenues.
"This year's robust marketplace reflects the significant strides underway at the ABC Television Network to heighten our competitive momentum in primetime, while simultaneously extending our audience gains throughout the day," added Anne Sweeney, co-chairman, Media Networks, The Walt Disney Company and president, Disney-ABC Television Group. "We're gratified by the tremendous interest our new schedule is generating among national advertisers and their agencies, and we're proud of the amazing efforts put forth by Mike and his entire team to accommodate this enthusiasm."
ABC finished the 2004-2005 season up 12% in Total Viewers, up 16% in the key Adult 18-49 sales demographic and up 15% among Adults 18-34, the largest increases of any network over the prior season in viewers and across the adult demos. In fact, the 16% Adult 18-49 increase from one season to the next was the largest for any major network in at least 25 years - since ABC began tracking the key young adult demographic. ABC delivered its highest-rated May Sweep in four years among the key Adult 18-49 sales demographic, with the biggest increases of any network among Total Viewers (+23%) and Adults 18-49 (+28%) from last year. The season finale of ABC's "Desperate Housewives" was the no. 1 program telecast during the May Sweep in Adults 18-49, topping the "American Idol" finale.
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[12/18/25 - 10:15 AM] Starz Acquires Action Drama "The Nowhere Man," Executive-Produced by and Starring "Power's" Naturi Naughton-Lewis, Set to Premiere January 16, 2026 In "The Nowhere Man," Lukas (Bonko Khoza), a former Special Forces mercenary crippled by PTSD, has turned his back on his violent past and is operating as a junk collector on the streets of Johannesburg.
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[12/18/25 - 10:11 AM] Tubi's Original Film "Terri Joe: Missionary in Miami" Premieres Exclusively on Tubi on January 30 In this wild farce, Southern Belle Terri Joe ventures to Miami to outrun wacky criminals and find a new church where she can atone for her sins.
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[12/18/25 - 10:01 AM] "The Wonderfully Weird World of Gumball" Exclusive Holiday Art Debut & Two More Seasons Coming Soon As a holiday gift to fans, Hulu has announced that "The Wonderfully Weird World of Gumball" will return for two more seasons.
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[12/18/25 - 09:31 AM] "Today's" Craig Melvin, Al Roker and Hoda Kotb Set to Host NBC's Live Coverage of the 137th Rose Parade Presented by Honda Plus: For the first time ever, The Rose Parade will broadcast live from 8-10 a.m. PT on Telemundo with hosts Penelope Menchaca and Carlos Calderon from Telemundo's "Hoy Dia."
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[12/18/25 - 09:12 AM] New Norwegian Family Drama "Stayer," Season 1 Exclusive US Debut Thursday, January 15, 2026 on Viaplay "Stayer" is a gripping, character-driven drama about an aging rock musician confronting his greatest challenge: the sudden death of the mother of his child.
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[12/18/25 - 09:00 AM] Adult Swim Renews "Haha, You Clowns" for Two Additional Seasons The relentlessly wholesome animated comedy from creator Joe Cappa follows the Campbell family - three doting teenagers, and their tenderhearted, recently widowed dad - as they navigate life's awkward, funny, and emotional moments together.
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[12/18/25 - 08:39 AM] TV One Announces Return of "Uncensored" with All Star Lineup, Premiering February 19 Among those featured this season: Anthony Anderson, Blair Underwood, Keke Palmer, Tionne "T-Boz" Watkins, Shaunie Henderson, Tameka "Tiny" Harris, Kierra Sheard, Marlo Hampton, Rickey Smiley, Laz Alonso, Wood Harris, and Wendy Raquel Robinson.
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[12/18/25 - 08:31 AM] Harrison Ford to Be Honored with the 2025 SAG-AFTRA Life Achievement Award Ford will be presented with the union's top tribute at The 32nd Annual Actor Awards Presented by SAG-AFTRA, which will stream live on Netflix Sunday, March 1, 2026, at 8 p.m. ET / 5 p.m. PT from the Shrine Auditorium & Expo Hall.
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[12/18/25 - 08:01 AM] Video: Netflix Debuts the Trailer for "Tom Segura: Teacher" Parenting fails. Blackout bar stories. Career regrets. Tom Segura explores the darkly funny side of life's most unpredictable lessons.
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[12/18/25 - 08:01 AM] Video: "Together" - Trailer - Hulu Dave Franco and Alison Brie star in the film, which streams December 31.
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[12/18/25 - 08:01 AM] Apple TV Unveils First Look at "Imperfect Women" Created by Annie Weisman Starring and executive produced by Elisabeth Moss and Kerry Washington, the eight-episode series will make its global debut on Apple TV with the first two episodes on Wednesday, March 18, followed by new episodes every Wednesday through April 29.
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[12/18/25 - 07:53 AM] TNT Sports to Exclusively Present 2026 Discover NHL Winter Classic - New York Rangers vs. Florida Panthers - Friday, Jan. 2 at 8 p.m. ET South Florida will make hockey history bringing the traditional snow and ice elements of Winter Classic to loanDepot Park, home of the Miami Marlins.
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[12/18/25 - 07:13 AM] Father-Daughter Duo Transform Ordinary Objects in "Building Outside the Lines," Premiering December 30 on Magnolia Network Innovative builder Jared "Cappie" Capp transforms inventive builds into beautifully designed structures with the most creative person he knows - his teenage daughter.
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[12/18/25 - 07:11 AM] CNN Renews "Have I Got News For You" for a Fourth Season Premiering Saturday, January 24 at 9PM ET/PT "Thank goodness we've got season four of our show to make sense of this perfectly normal time we're in where everything is stark-raving normal. A time in which everything is fine and nothing is wrong. Amen," said Wood Jr., Ruffin and Black in a joint statement.
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[12/18/25 - 07:01 AM] British Drama "Coldwater" Debuts on Paramount+ January 9 Created and written by David Ireland, the series follows stay-at-home dad John (Andrew Lincoln), who relocates his family from London to the remote Scottish town of Coldwater after a violent incident at a playground triggers a personal crisis.
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