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[05/31/05 - 12:00 AM] The ABC Television Network Upfront Sales Generates Increases Across All Dayparts |
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[via press release from ABC] |
THE ABC TELEVISION NETWORK UPFRONT SALES GENERATES INCREASES ACROSS ALL DAYPARTS
TOTAL PRIMETIME COMMITMENTS ESTIMATED AT $2.7 BILLION FOR 2005-2006 SEASON
Committed Revenue Expected to Increase by More Than 30% Year to Year
The ABC Television Network has nearly completed upfront primetime sales for the 2005-2006 season, attracting estimated advertising commitments totaling approximately $2.7 billion, with CPM increases in the 4-6% range. This total reflects an increase in year-to-year potential revenue of more than 30%, with approximately $600 million estimated for primetime sports sales, which includes "Monday Night Football," the National Basketball Association and the Bowl Championship Series. Although not included in the upfront tally, ABC will also broadcast the highest-rated and largest revenue generating television event in 2006, Super Bowl XL. The total hours of these sports and special event programming equates to six weeks of primetime programming.
The announcement of ABC's robust position in the national advertising marketplace during this annual selling period was made today by Mike Shaw, president of Sales and Marketing for the ABC Television Network.
"Clients responded very positively to our new primetime schedule, and the incredibly strong performance of our hit freshman series," said Mr. Shaw. "And the good news doesn't end at prime. We're also seeing strength in our other dayparts such as news, daytime and early morning."
Based on the high-quality mix of ABC's programming and the strong reaction of media buyers to its midseason shows, ABC believes there will be an upside to scatter sales this season. In commenting upon this, Mr. Shaw said: "Historically, in the last 12 out of 13 years, the scatter marketplace for all networks has seen increases over upfront pricing, so having the right inventory to sell in scatter can give you a strategic advantage." Mr. Shaw noted that ABC's sales and marketing strategy is predicated upon 52-week revenues.
"This year's robust marketplace reflects the significant strides underway at the ABC Television Network to heighten our competitive momentum in primetime, while simultaneously extending our audience gains throughout the day," added Anne Sweeney, co-chairman, Media Networks, The Walt Disney Company and president, Disney-ABC Television Group. "We're gratified by the tremendous interest our new schedule is generating among national advertisers and their agencies, and we're proud of the amazing efforts put forth by Mike and his entire team to accommodate this enthusiasm."
ABC finished the 2004-2005 season up 12% in Total Viewers, up 16% in the key Adult 18-49 sales demographic and up 15% among Adults 18-34, the largest increases of any network over the prior season in viewers and across the adult demos. In fact, the 16% Adult 18-49 increase from one season to the next was the largest for any major network in at least 25 years - since ABC began tracking the key young adult demographic. ABC delivered its highest-rated May Sweep in four years among the key Adult 18-49 sales demographic, with the biggest increases of any network among Total Viewers (+23%) and Adults 18-49 (+28%) from last year. The season finale of ABC's "Desperate Housewives" was the no. 1 program telecast during the May Sweep in Adults 18-49, topping the "American Idol" finale.
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[05/09/25 - 01:18 PM] ABC News Announces Primetime Special on the Historic Election of the First-Ever American Pope The one-hour special, "The American Pope: Leo XIV - A Special Edition of 20/20," airs tonight, Friday, May 9 on ABC.
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[05/09/25 - 12:30 PM] FOX Greenlights "The Faithful," A Powerful Three-Week Biblical Event Series, for Broadcast Spring of 2026 This landmark drama is based on The Old Testament's Book of Genesis and told through the eyes of the courageous and passionate, yet flawed women whose descendants would shape three of the world's great faiths: Judaism, Christianity and Islam.
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[05/09/25 - 12:01 PM] ID Announces May 19 Premiere Date for "Trapped: What Is Happening to Wendy Williams?" The hour-long special presented by "Extra" will premiere Monday, May 19 at 8:00/7:00c on ID and will be available to stream on Max.
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[05/09/25 - 11:00 AM] FOX Greenlights "Best Medicine," An Irreverent Medical Series Based on the Critically Acclaimed Global Hit "Doc Martin" Wholly owned by FOX Entertainment, the series comes from executive producers Ben Silverman, Rodney Ferrell, Liz Tuccillo, Mark Crowdy and Philippa Braithwaite, and is set to debut in the 2025-2026 season.
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[05/09/25 - 10:01 AM] Peacock Announces a Compelling, Heartwarming and Villainous Slate of New Unscripted Series New series greenlights include "Tiffany Haddish Goes Off" and "Nelly & Ashanti: We Belong Together;" a third season of "House of Villains," along with true crime documentaries "Gilgo Beach Killer: The House of Secrets" and "The Idaho Student Murders" as well as "Epic Ride: The Story of Universal Theme Parks" docuseries.
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[05/09/25 - 10:01 AM] Video: BET+ Original Movie - "Onyx" Three friends try and escape the daily grind and support their friend recovering from a bad breakup by going on a rural Arizona adventure camp when they inadvertently get caught in an alien invasion.
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[05/09/25 - 09:04 AM] Season Two of the Max Original Series "Peacemaker," From DC Studios, Debuts August 21 John Cena, Danielle Brooks, Jennifer Holland, Freddie Stroma, Steve Agee, and Robert Patrick return for season two.
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[05/09/25 - 08:51 AM] Peacock Announces Series Pickup of Seth MacFarlane's "Ted" Animated Spin-Off MacFarlane, Mark Wahlberg, Amanda Seyfried and Jessica Barth will all reprise their roles from the film franchise.
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[05/09/25 - 08:19 AM] Now Filming: Hulu Original Series "Rivals" Season 2 The drama returns with an extended season of 12 episodes - and even more wit, desire, and dramatic twists.
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[05/09/25 - 07:01 AM] "A Man on the Inside" Season 2 - Now in Production! Created by Mike Schur, season two will see Charles (Ted Danson) going undercover at a college.
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[05/09/25 - 06:02 AM] Lifetime Greenlights New Original Movie, "Pretty Hurts," Starring Haylie Duff, Sarah Borne, and Kaci Barker Premiering June 28 Brought to You by GSK The film includes a storyline that highlights meningococcal disease, known as meningitis, to help educate parents of teens and young adults about the uncommon, but potentially life-threatening illness for which 16- to 23-year-olds are at increased risk.
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[05/09/25 - 05:01 AM] Netflix Announces Its First-Ever Nordic Medical Drama Starring Sara Khorami in the Lead Role At the emergency ward, it doesn't matter who you are - rich or poor, influencer, carpenter, or minister.
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[05/08/25 - 05:01 PM] SO JI-SUB Returns with Cold and Intense Noir Action Series "Mercy for None", Premiering June 6 Joining him are Huh Joon-ho, Gong Myoung, Choo Young Woo, An Kil-kang, Tiger Lee, Cho Han-cheul, along with special appearances by Cha Seung Won and Lee Jun-hyuk.
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[05/08/25 - 01:01 PM] Video: "The Survivors" - Official Trailer - Netflix 15 years ago, the loss of three young people tore this sleepy seaside town apart. Now, the mysterious death of a young woman dredges up the past.
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[05/08/25 - 12:59 PM] Lifetime Announces New Original Movie "Dateless to Dangerous: My Son's Secret Life" Starring Jodie Sweetin, Alexander Elliot and Nikki Roumel Premiering June 21 The gripping drama deals with teens as they navigate identity, acceptance, social alienation and explores the rising subculture of incels - usually involuntarily celibate men.
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