or


[06/15/05 - 12:00 AM]
Gm's Saturn to Sponsor AMC's Original Series "Celebrity Charades"

[via press release from AMC]

GM's Saturn to Sponsor AMC's Original Series "Celebrity Charades"

Monster.com Signs on as Associate Sponsor of Celebrity Improv Series Set to Premiere as Weeklong Programming Event in June

Network's Strong Original Programming and Ratings Growth Attracts Saturn and Monster.com as First-Time Sponsors

New York, NY, June 15, 2005 - AMC, basic cable's premiere destination dedicated to movies and movie culture, announced today that it has signed General Motor's Saturn division as the exclusive presenting sponsor of AMC's new original series "Celebrity Charades," and online job search engine, Monster.com as the associate sponsor. The new star-studded series will air as a weeklong programming event, June 20-24. This marks the first time that Saturn and Monster.com have sponsored an AMC original. Saturn will tout its SUV model VUE throughout the sponsorship. This announcement comes on the heels of AMC's stellar ratings growth in 2004 and first quarter 2005.

"'Celebrity Charades' invites our audience to a week long charades party and gives them access to some of Hollywood's hottest stars," said Linda Schupack, AMC's Senior Vice President of Marketing. "On the heels of its best year and first quarter ever, (2004 & Q1, 05) AMC has successfully attracted younger viewers, and maintained its loyal core audience, which offers Saturn and Monster.com wide consumer appeal."

"Saturn is proud to partner with AMC on 'Celebrity Charades'," said Scott McLaren, Advertising Manager, Saturn. "The amazing line-up of stars in this series coupled with AMC's unique show concept appeals to our customers."

Saturn will receive on-air, online, and print advertising presence beginning June 13 and running throughout the weeklong programming stunt to June 24. On-air ads include: 30s spots, tagged tune-ins, bumpers, billboards, and customized in-show pop-ups. The pop-ups will feature a Saturn VUE 'towing' movie factoids, about the charade being performed, across the lower third of the screen. Online at www.amctv.com, Saturn will be prominently featured via homepage tower ads, on the customized "Celebrity Charades" page, and in amctv.com's monthly e-newsletter, Movie Clicks. The site will also feature a link to Saturn's website, www.saturn.com.

As the associate sponsor of "Celebrity Charades", Monster.com will receive on-air presence through 30s spots, tagged tune-ins and billboards.

AMC's commitment in celebrating movie culture while connecting TV viewers with informed and irreverent programming has raised the network to new heights in ratings and delivery. Its new investment in stronger movie titles, programming stunts and specials and original programming had a tremendous impact in 2004, providing AMC with its strongest year ever in total day and prime time households and key demo deliveries. The momentum continues in 2005 as AMC celebrated its strongest first quarter ever in Q1 2005.

AMC's original series and documentaries, movie festivals and themed stunts continue to attract a wide and impressive roster of national sponsors.

AMC hosts a star-studded party in its latest original series, "Celebrity Charades", executive produced by acclaimed actor/director Bob Balaban ("Gosford Park"), Emmy Award-winning actor Chad Lowe and Academy Award? winner Hilary Swank, airing as a special AMC event on five consecutive nights beginning June 20 at 9 pm ET/PT. "Celebrity Charades" invites viewers to a celebrity party held in an intimate New York City loft apartment where Balaban and Lowe welcome their friends - among them fellow actors Stanley Tucci, Lorraine Bracco, Julianna Margulies, Sam Rockwell, Philip Seymour Hoffman, Griffin Dunne, Billy Baldwin, Kristen Johnston, Hank Azaria, Rosie Perez, Carson Kressley, designers Cynthia Rowley and Isaac Mizrahi, and singer Vanessa Carlton - to play three rounds of "running charades." Each episode offer viewers an inside look at the personal relationships amongst the celebrity friends as the camera captures conversations, antics and inside jokes the group shares with one another over dinner, and continues to reveal throughout the game. The stars also speak about the charity they are playing for and why they support the worthy cause, through individual or group interviews.

About AMC
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."





  [june 2005]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/13/26 - 02:41 PM]
HBO Original Series "Life, Larry, and the Pursuit of Unhappiness" Debuts June 26
President and Mrs. Obama wanted to honor America's 250th anniversary and celebrate the unique history of our nation on this special occasion. ...But then Larry David called.

[03/13/26 - 01:45 PM]
ABC News Is #1 in Total Viewers in Late Night, Friday Night and Sunday Morning
"20/20" saw week-to-week gains in Adults 25-54 and Adults 18-49.

[03/13/26 - 11:00 AM]
Production Begins on the Final Season of "Mayor of Kingstown" for Paramount+
David Morse will join season five as a series regular playing Russell Hardy, a seasoned FBI agent sent to Kingstown.

[03/13/26 - 10:37 AM]
Bravo's "Married to Medicine" Two-Part Reunion Begins Sunday, March 22 at 9 P.M. ET/PT
Host Andy Cohen sits down with Dr. Jackie Walters, Dr. Simone Whitmore, Dr. Contessa Metcalfe, Toya Bush Harris, Quad Webb, Dr. Mimi Sanders as well as friends Dr. Heavenly Kimes, Angel Love Davis and Brandi Milton to unpack the season's biggest moments filled with emotional revelations and shocking confrontations.

[03/13/26 - 09:36 AM]
Peacock Renews "Love Island USA" for Season Eight and Announces Premiere Dates for Upcoming Slate
"Love Island USA" returns Tuesday, June 2; while "Love Island: Beyond the Villa" is back Wednesday, April 15.

[03/13/26 - 09:02 AM]
Video: Key Art & Trailer Debut - Hulu's "Love Overboard"
The series premieres Thursday, March 26 with all nine episodes on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ internationally.

[03/13/26 - 09:01 AM]
History's "The Food That Built America" Returns for Season 7 on April 19
The series explores the origin stories of America's most inspiring - and sometimes ruthless - food pioneers, visionaries, and entrepreneurs who revolutionized the culinary landscape, and created groundbreaking products that became the biggest household names in history.

[03/13/26 - 08:01 AM]
Video: "Something Very Bad Is Going to Happen" - Official Trailer - Netflix
A bride has a feeling that something horrifying will happen at her wedding - and the closer to the altar she gets, the worse it becomes.

[03/13/26 - 08:01 AM]
Video: Hot Out the Oven - Hulu's "Pizza Movie" Trailer & Key Art
A shy college student and his reckless roommate set out on a simple mission to grab pizza, but after a strange dose of a mind-bending experimental drug, they're thrust into a chaotic night of absurd encounters, wild hallucinations, and unexpected revelations that could change their lives forever.

[03/13/26 - 07:13 AM]
FOX Sports, Imagine Documentaries & Delirio Films Announce "Summer of '94" Premiering May 23 on FOX
The film highlights the wild journey of the 1994 USMNT, a unique group of players led by an unlikely coach who endured a grueling two-year training camp, with no professional league and no roadmap, hoping simply not to embarrass their nation at the first-ever modern World Cup hosted on American soil.

[03/13/26 - 05:01 AM]
Video: "Temptation Island" Season 2 - Official Trailer - Netflix
Four couples at a crossroads test their bond by splitting up and sharing a villa with alluring singles looking for love in this steamy reality series.

[03/12/26 - 09:01 PM]
"The Vampire Lestat" Set to Debut Sunday, June 7 on AMC and AMC+
Plus: Lestat de Lioncourt (Sam Reid) is back pleasing fledglings and fans worldwide with the debut of "All Fall Down," the second official rock single from the series.

[03/12/26 - 03:18 PM]
FOX Sports Scores All-Time High Team USA World Baseball Classic Viewership
3,171,000 viewers on average watched the four Team USA World Baseball Classic Pool play games across FOX, FS1 and FOX Deportes.

[03/12/26 - 03:01 PM]
CBS Midseason Premiere Week Tops Broadcast and Streaming Rankings in Live + 7-Day Multiplatform Viewership
The network scored three of the top four and 12 of the top 20 most-watched series among all broadcast and streaming competition.

[03/12/26 - 01:02 PM]
Video: Paramount+ Releases Official Trailer for Season Eight of "FBI True"
All 10 episodes of the new season will be available to stream at launch on on Tuesday, March 31.