[06/29/05 - 12:00 AM]
HBO Proclaims Sunday, AuG. 28 as the Premiere of the Epic 12-Episode Drama Series Rome

[via press release from HBO]

HBO Proclaims Sunday, Aug. 28 as the Premiere of the Epic 12-Episode Drama Series ROME

June 29, 2005

NEW YORK - HBO launches the epic 12-episode drama series ROME on SUNDAY, AUG. 28 (9:00-10:00 p.m. ET/PT), with the episode entitled "The Stolen Eagle." Chronicling the fall of a Republic and the rise of an empire, the series debuts new episodes on subsequent Sundays at the same time.

In order to maximize subscriber viewing choices, each of the first three episodes will be scheduled so that it can be seen seven days a week at varying times on either HBO, HBO2 or HBO Signature. In addition, throughout the series run, the previous week's episode will air Sunday (8:00-9:00 p.m.) leading into the debut of that week's new episode.

HBO's next free preview, Sept. 3-7, will feature "The Stolen Eagle" and episode 2, "How Titus Pullo Brought Down the Republic"; and in a first-ever HBO On Demand exclusive, the third episode, entitled "An Owl in a Thornbush," will be made available beginning Monday, Sept. 5, in advance of its Sept. 11 debut on HBO.

The overall scheduling strategy for ROME represents the largest, most aggressive viewership campaign HBO has ever put together for a new series. Presented in much of the country to non-HBO subscribers through a free preview, as well as to current subscribers, ROME will be playing on three of HBO's plex channels, and on HBO On Demand. The total reach achieved for sampling should provide ROME with a strong opportunity to gather a regular audience in the weeks between the end of the summer cable season and the start of the fall broadcast season.

"Our goal is to put ROME in front of every demo and every audience segment by appearing every day of the week and in all the appropriate timeslots from 8:00 p.m. to late night," notes David Baldwin, executive vice president, program planning, HBO. "HBO On Demand enables them to watch anytime they choose. This saturation sampling phase will be supported by HBO's legendary on-channel and off-channel promotion and awareness efforts, both for the launch on Aug. 28 and for the weeks following."

A co-production between HBO and the BBC, ROME began shooting in Rome in March 2004, with Michael Apted ("Coal Miner's Daughter," "The World Is Not Enough") directing the first three episodes. Additional directors include Allen Coulter (HBO's "The Sopranos"), Julian Farino (HBO's "Entourage"), Jeremy Podeswa (HBO's "Carniv�le"), Alan Poul (HBO's "Six Feet Under"), Mikael Salomon (HBO's "Band of Brothers"), Steve Shill (HBO's "The Wire"), Alan Taylor (HBO's "Deadwood") and Timothy Van Patten (HBO's "Sex and the City"). Production for the series is based at Rome's Cinecitt� Studios, with additional locations throughout Italy.

Among the actors starring in the first season are Kevin McKidd ("Kingdom of Heaven") as Lucius Vorenus, Ray Stevenson ("King Arthur") as Titus Pullo, Ciar�n Hinds ("Road to Perdition") as Gaius Julius Caesar, Kenneth Cranham ("Gangster No. 1") as Pompey Magnus, Polly Walker ("Patriot Games") as Atia of the Julii, James Purefoy ("Vanity Fair") as Mark Antony, Tobias Menzies ("Foyle's War") as Marcus Junius Brutus, Lindsay Duncan ("Under the Tuscan Sun") as Servilia of the Junii, Indira Varma ("Kama Sutra: A Tale of Love") as Niobe, Max Pirkis ("Master and Commander: The Far Side of the World") as Gaius Octavian and Kerry Condon ("Angela's Ashes") as Octavia of the Julii.

ROME is a co-production of HBO and the BBC; co-creators, John Milius and William J. Macdonald and Bruno Heller; executive producers, Bruno Heller, William J. Macdonald, John Milius, Anne Thomopoulos and Frank Doelger; executive producer for the BBC, Lucy Richer; co-executive producers, Jim Dyer and Eugene Kelly; produced by Marco Valerio Pugini; production designer, Joseph Bennett; costume designer, April Ferry; casting, Nina Gold, Nina Gold & Associates.

  [june 2005]  


[10/07/15 - 10:00 AM]
FOX Orders Seventh and Eighth Seasons of Emmy Award-Winning "Bob's Burgers"
"Six seasons in, the Belchers have become one of America's most beloved TV families, and we are so happy to keep them in the fold for another two seasons," said David Madden.

[10/07/15 - 08:40 AM]
Tuesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"NCIS" and "NCIS: New Orleans" are two of only three series even or above from last week among adults 18-49.

[10/07/15 - 07:14 AM]
A&E Network Set to Air the Highly Anticipated Original Drama Series "The Frankenstein Chronicles" in the US
The hour-long drama starring Sean Bean is a thrilling and terrifying re-imagining of the Frankenstein Myth set in 19th century London.

[10/07/15 - 05:45 AM]
Christina Aguilera Returns to Join Adam Levine, Blake Shelton and Pharrell Williams as Coaches for Season 10 of "The Voice"
The 10th season will begin in February.

[10/06/15 - 03:31 PM]
E!'s Hit Series "Total Divas" Begins Production on Season Five
The Bella Twins (Nikki and Brie Bella), Natalya (Nattie), Eva Marie, Paige, Rosa Mendes and Alicia Fox are all due back in early 2016.

[10/06/15 - 03:30 PM]
Sanaa Lathan ("The Perfect Guy") to Star in New Event Series Being Developed by FOX
The project examines the dangerous aftermath of a police shooting when an African-American cop kills a white teen in Tennessee.

[10/06/15 - 01:44 PM]
National Geographic Channel and Mental Floss Celebrate the Intersection of Science and Medicine, Taking Viewers into a Cutting-Edge Operating Room to Perform "Brain Surgery Live"
The live two-hour special premieres in the U.S. on Sunday, October 25 at 9:00/8:00c.

[10/06/15 - 01:08 PM]
Thinkfactory Media Partners with Hip Hop Legend, Michel'le to Reveal Her Untold Story from the Streets of Compton
In addition to the scripted project, Thinkfactory Media and Michel'le are collaborating on a documentary detailing her life.

[10/06/15 - 11:53 AM]
Esquire Network Dives in Head First with the New Season of "Going Deep with David Rees" Beginning Wednesday November 11th
To promote the series, David will embark on an "analog" social media tour - where he drives cross-country from NYC to LA.

[10/06/15 - 11:14 AM]
Hulu and Viacom Expand Content Partnership In Robust, New Multi-Year Agreement
"Inside Amy Schumer," "Broad City," "Finding Carter," "Teenage Mutant Ninja Turtles" and "Sanjay and Craig" are among the featured titles.

[10/06/15 - 11:00 AM]
truTV Greenlights "Super Into" Hosted by Kevin Pereira
Each half-hour asks our favorite celebrities to take us inside their private passions - from Rob Corddry and astronomy, including a ride on a zero gravity plane, to Diablo Cody and rollercoasters.

[10/06/15 - 10:33 AM]
New Art of Speedy from The CW's "Arrow"
The new season kicks off this Wednesday, October 7 at 8:00/7:00c.

[10/06/15 - 10:00 AM]
Timely Documentary "3 1/2 Minutes, Ten Bullets," Exploring the Deadly Impact of Racial Prejudice, Debuts Nov. 23, Exclusively on HBO
The documentary made its world premiere at the 2015 Sundance Film Festival, where it won a Special Jury Award for Social Impact.

[10/06/15 - 10:00 AM]
ABC Family Becomes Freeform in January 2016
"Pretty Little Liars," "The Fosters," "Young and Hungry" and "Baby Daddy" will all return in early 2016 for their winter premieres alongside the world premieres of new original series "Shadowhunters" and "Recovery Road."

[10/06/15 - 09:32 AM]
MTV Announces Full Lineup for New York Comic Con - Releases Key Art for "The Shannara Chronicles"
Each can't-miss panel will feature cast and producers from the shows and the debut of exclusive New York Comic Con trailers.