[06/29/05 - 12:00 AM]
HBO Proclaims Sunday, AuG. 28 as the Premiere of the Epic 12-Episode Drama Series Rome

[via press release from HBO]

HBO Proclaims Sunday, Aug. 28 as the Premiere of the Epic 12-Episode Drama Series ROME

June 29, 2005

NEW YORK - HBO launches the epic 12-episode drama series ROME on SUNDAY, AUG. 28 (9:00-10:00 p.m. ET/PT), with the episode entitled "The Stolen Eagle." Chronicling the fall of a Republic and the rise of an empire, the series debuts new episodes on subsequent Sundays at the same time.

In order to maximize subscriber viewing choices, each of the first three episodes will be scheduled so that it can be seen seven days a week at varying times on either HBO, HBO2 or HBO Signature. In addition, throughout the series run, the previous week's episode will air Sunday (8:00-9:00 p.m.) leading into the debut of that week's new episode.

HBO's next free preview, Sept. 3-7, will feature "The Stolen Eagle" and episode 2, "How Titus Pullo Brought Down the Republic"; and in a first-ever HBO On Demand exclusive, the third episode, entitled "An Owl in a Thornbush," will be made available beginning Monday, Sept. 5, in advance of its Sept. 11 debut on HBO.

The overall scheduling strategy for ROME represents the largest, most aggressive viewership campaign HBO has ever put together for a new series. Presented in much of the country to non-HBO subscribers through a free preview, as well as to current subscribers, ROME will be playing on three of HBO's plex channels, and on HBO On Demand. The total reach achieved for sampling should provide ROME with a strong opportunity to gather a regular audience in the weeks between the end of the summer cable season and the start of the fall broadcast season.

"Our goal is to put ROME in front of every demo and every audience segment by appearing every day of the week and in all the appropriate timeslots from 8:00 p.m. to late night," notes David Baldwin, executive vice president, program planning, HBO. "HBO On Demand enables them to watch anytime they choose. This saturation sampling phase will be supported by HBO's legendary on-channel and off-channel promotion and awareness efforts, both for the launch on Aug. 28 and for the weeks following."

A co-production between HBO and the BBC, ROME began shooting in Rome in March 2004, with Michael Apted ("Coal Miner's Daughter," "The World Is Not Enough") directing the first three episodes. Additional directors include Allen Coulter (HBO's "The Sopranos"), Julian Farino (HBO's "Entourage"), Jeremy Podeswa (HBO's "Carniv�le"), Alan Poul (HBO's "Six Feet Under"), Mikael Salomon (HBO's "Band of Brothers"), Steve Shill (HBO's "The Wire"), Alan Taylor (HBO's "Deadwood") and Timothy Van Patten (HBO's "Sex and the City"). Production for the series is based at Rome's Cinecitt� Studios, with additional locations throughout Italy.

Among the actors starring in the first season are Kevin McKidd ("Kingdom of Heaven") as Lucius Vorenus, Ray Stevenson ("King Arthur") as Titus Pullo, Ciar�n Hinds ("Road to Perdition") as Gaius Julius Caesar, Kenneth Cranham ("Gangster No. 1") as Pompey Magnus, Polly Walker ("Patriot Games") as Atia of the Julii, James Purefoy ("Vanity Fair") as Mark Antony, Tobias Menzies ("Foyle's War") as Marcus Junius Brutus, Lindsay Duncan ("Under the Tuscan Sun") as Servilia of the Junii, Indira Varma ("Kama Sutra: A Tale of Love") as Niobe, Max Pirkis ("Master and Commander: The Far Side of the World") as Gaius Octavian and Kerry Condon ("Angela's Ashes") as Octavia of the Julii.

ROME is a co-production of HBO and the BBC; co-creators, John Milius and William J. Macdonald and Bruno Heller; executive producers, Bruno Heller, William J. Macdonald, John Milius, Anne Thomopoulos and Frank Doelger; executive producer for the BBC, Lucy Richer; co-executive producers, Jim Dyer and Eugene Kelly; produced by Marco Valerio Pugini; production designer, Joseph Bennett; costume designer, April Ferry; casting, Nina Gold, Nina Gold & Associates.

  [june 2005]  


[03/21/18 - 03:35 PM]
Hallmark Channel Announces Season Two of "Meet the Peetes"
"Viewers have welcomed the Peete family into their homes and have fallen in love with their heartfelt and touching narratives that families everywhere can relate to," said Michelle Vicary.

[03/21/18 - 03:34 PM]
Hallmark Expands Pet Adoption Initiative, Adoption Ever After, with New, Original Special "Cat Bowl"
"Cat Bowl" will feature adult cats and seniors playing a feline Hall of Fame game, Saturday, February 2, 2019.

[03/21/18 - 03:33 PM]
Hallmark Channel to Launch First Ever Interactive "Home & Family" Dream Holiday Home Contest
The contest offers the chance for one lucky viewer to win a holiday-themed home redecoration that will turn heads and be the envy of decorators across the country.

[03/21/18 - 03:32 PM]
Hallmark Channel Announces Season Six of "When Calls the Heart"
Currently in its fifth season, "When Calls the Heart's" ratings momentum has carried over from season four.

[03/21/18 - 03:31 PM]
Hallmark Movies & Mysteries Adds Three All-New, Original Movie Franchises to Lineup
"The Chronicle Mysteries" will join the previously announced "Picture Perfect" and "Crossword Mysteries."

[03/21/18 - 12:56 PM]
Jay Ali Joins the Cast for Season Three of the Netflix Original Series, "Marvel's Daredevil"
He will portray Rahul "Ray" Nadeem, an honest, but ambitious FBI agent willing to go to any length for his family.

[03/21/18 - 12:15 PM]
An All-New Supersized "Jay Leno's Garage" Premieres Thursday, April 19 at 10PM ET/PT
Celebrity guests this season include Jamie Foxx, Billy Crystal, Terry Crews, Tyler Perry, Mitt Romney, Trevor Noah, James Taylor, "Weird Al" Yankovic, Martha Reeves, Guy Fieri, Chris Hardwick, and more.

[03/21/18 - 11:02 AM]
Video: First-Look and New Promo Available from NBC's "Jesus Christ Superstar Live in Concert"
The production will air live Easter Sunday, April 1 at 8:00/7:00c in front of a large audience at the Marcy Armory in Williamsburg, Brooklyn.

[03/21/18 - 10:53 AM]
Video: Go Inside FX's "Legion" with 360 Video Experience
The video culminates with an exclusive look at the first two and half minutes of the Season 2 premiere.

[03/21/18 - 10:36 AM]
TV Land's Hit Series "Younger" Returns for Season Five on Tuesday, June 5 at 10PM ET/PT
This season, series star Miriam Shor will make her television directorial debut with an episode to air in July.

[03/21/18 - 10:30 AM]
"Queen Sugar" Season Three Debuts with Two-Night Premiere Event Tuesday, May 29 and Wednesday, May 30 on OWN
Continuing a creative initiative established in the show's first season, series creator/executive producer Ava DuVernay has once again assembled an all-female directing team for the third consecutive season.

[03/21/18 - 10:00 AM]
USA Network Unveils Spring Schedule
Newly announced return dates include "Colony" (Wednesday, May 2), "Queen of the South" (Thursday, June 21) and "Shooter" (also Thursday, June 21).

[03/21/18 - 09:30 AM]
NFL Expanding Coverage of the 2018 NFL Draft to Include Two Broadcast and Four Cable Television Networks
NFL Network and FOX will team up to simulcast live coverage of Rounds 1-3 of the 2018 NFL Draft.

[03/21/18 - 09:15 AM]
Viceland Lights Up Its Second Annual "Weed Week"
To mark the occasion, the network adds a healthy dose of smoke to its air with sneak previews of new seasons of two of its most popular shows.

[03/21/18 - 09:00 AM]
Video: Trailer for Netflix Film "Come Sunday" - Starring Chiwetel Ejiofor
Martin Sheen, Jason Segel, Condola Rashad, Lakeith Stanfield and Danny Glover also star in the Joshua Marston film.